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As a business builder, you want to make sure you are starting with, and leaving behind, a good impression. But where do you start? Can you use your brand colors to start CONNECTING with possible clients?

Yes, you can!

Color is very important in branding and marketing because it is where first impressions of customers are based.

If you’ve ever landed on a website and it screams unorganized, loud and obnoxious, and unwelcoming – your chances of sticking around to see if that person has the solution to your problem is slim to none.

If you want to start connecting with more clients – then give them a good reason to pay attention to you.

And the first way you can do that is with your brand identity – logo, colors, photos, etc.

Consistency in your brand palette allows your audience to build a memory structure around who you are and what value you have to offer.

What is a brand palette?

Your brand palette is part of your brand identity which is the visual language and tangible part of your branding strategy! The part of your brand which your audience can see.

By understanding the importance of visual language you can define your personal brand identity and how people perceive you. That’s a good thing!

You can create a consistent brand identity that connects.

Like I mentioned, color is very important in branding and marketing because it is where first impressions of customers START. And having a set of brand colors makes this impression a good one.

For instance, when a business builder finds my profile on Pinterest they immediately gather a first impression about my brand by scrolling my profile.

The colors you choose for your brand evoke different emotions.

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How to choose your brand colors

When I start working with clients I have them go through a series of questions so I can better understand WHO they are as a brand. We don’t just scan Pinterest and choose colors that appeal to them.

My belief is a color palette should start with 5-6 colors that reflect the person behind the brand.

I have them look at THREE key areas around their home to learn more about their style and personality.

how to choose your brand palette by Kristin Korn
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Take the Brand Color Quiz!

Want a little push in the right direction to determine your brand colors?

By answering a few questions about your personality, fashion taste, and home decor design below using my Brand Colors Quiz… I can pretty much give you an idea of what your typical personal brand palette would be. TAKE THE QUIZ!

Take the brand color quiz online to see what your answers reveal about your personality and your brand palette!

How To Build Your Brand Identity

I’ve been helping women effectively tell the story of their brand through visual language for years… and now I’m sharing with you HOW to come up with what your fonts, logos, and color palette should look and feel like based on your brand’s personality.

Whether you’re just starting off as a business owner, online entrepreneur, blogger, influencer, or in the direct sales space – or looking for a re-brand – this Brand Identity Basics Course is for you!

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Brand Identity Basics Course: How to create a consistent brand identity that connects

Appeal to the senses of your audience and influence their perception of your brand when you put intention into your brand identity! LEARN MORE:

by Kristin Korn

How To Choose Colors For Your Brand That Connects


I help women go from feeling stuck and stagnant to being in total control of building a confident, brand-focused online business.

I believe your life experiences and layers of pivots help define what you stand for and lead you to a life with purpose.

Using my signature Stay in Your Lane Roadmap, I help you generate high-quality leads and increase sales conversions by applying an automated simplistic sales process through consulting, courses, done-for-you solutions, and a membership community.


I'm kristin korn.
Your new Creative & Sales Strategy Coach.

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