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How To Choose Colors For Your Brand That Connects

As a business builder, you want to make sure you are starting with, and leaving behind, a good impression. But where do you start? Can you use your brand colors to start CONNECTING with possible clients?

Yes, you can!

Color is very important in branding and marketing because it is where first impressions of customers are based.

If you’ve ever landed on a website and it screams unorganized, loud and obnoxious, and unwelcoming – your chances of sticking around to see if that person has the solution to your problem is slim to none.

If you want to start connecting with more clients – then give them a good reason to pay attention to you.

And the first way you can do that is with your brand identity – logo, colors, photos, etc.

Consistency in your brand palette allows your audience to build a memory structure around who you are and what value you have to offer.

What is a brand palette?

Your brand palette is part of your brand identity which is the visual language and tangible part of your branding strategy! The part of your brand which your audience can see.

By understanding the importance of visual language you can define your personal brand identity and how people perceive you. That’s a good thing!

You can create a consistent brand identity that connects.

Like I mentioned, color is very important in branding and marketing because it is where first impressions of customers START. And having a set of brand colors makes this impression a good one.

For instance, when a business builder finds my profile on Pinterest they immediately gather a first impression about my brand by scrolling my profile.

The colors you choose for your brand evoke different emotions.

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How to choose your brand colors

When I start working with clients I have them go through a series of questions so I can better understand WHO they are as a brand. We don’t just scan Pinterest and choose colors that appeal to them.

My belief is a color palette should start with 5-6 colors that reflect the person behind the brand.

I have them look at THREE key areas around their home to learn more about their style and personality.

how to choose your brand palette by Kristin Korn
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Take the Brand Color Quiz!

Want a little push in the right direction to determine your brand colors?

By answering a few questions about your personality, fashion taste, and home decor design below using my Brand Colors Quiz… I can pretty much give you an idea of what your typical personal brand palette would be. TAKE THE QUIZ!

Take the brand color quiz online to see what your answers reveal about your personality and your brand palette!

How To Build Your Brand Identity

I’ve been helping women effectively tell the story of their brand through visual language for years… and now I’m sharing with you HOW to come up with what your fonts, logos, and color palette should look and feel like based on your brand’s personality.

Whether you’re just starting off as a business owner, online entrepreneur, blogger, influencer, or in the direct sales space – or looking for a re-brand – this Brand Identity Basics Course is for you!

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Brand Identity Basics Course: How to create a consistent brand identity that connects http://kristinkorn.com/brandidentity

Appeal to the senses of your audience and influence their perception of your brand when you put intention into your brand identity! LEARN MORE:  http://kristinkorn.com/brandidentity

by Kristin Korn

BRANDING, START, VISUAL

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meet the blogger

I’m Kristin Korn and I help women build brand-focused strategic online marketing plans.


I help women who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business.

I believe the key to establishing a lasting business is to use your personal experiences to connect with others.

Within my Stay in Your Lane Brand Method, I offer women a course roadmap to discover, monetize, promote, and expand their influence.

Would you prefer 1:1 guidance to bring your business idea to life and scale?

CORE Brand Marketing Group connects women with the consulting, creative, and coaching help they need. 

Using our CORE Simplistic Sales System, we not only bring your brand to life with gorgeous assets but generate consistent, qualified leads for your business.

Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team, or attending our kids' sporting events here in Cape Girardeau, Missouri... or traveling to warmer weather!

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Stop talking about this is the year you take your business to the next level and do it! Inside this online community you'll discover your voice, share your story, and develop your brand in a humble, confident, and impactful way.

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Lacking a consistent visible presence with a cohesive aesthetic? Meaning, does your content visually look out of whack? Not giving the best first impression? For brand elements, logos, and more...

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