Way to go boss lady! You’ve had your brand logo elements professionally designed to match the vision, mission, and purpose of your brand, but now what do you do with the personal brand logos? No worries I’ve got you covered.
If you did it right, you most likely received an entire branding kit from your creative designer. The Logo Design Portfolio’s that I create for my clients includes three types of personal brand logos.
They include the main logo, the alternative logo, and the submark logo.
Your main logo is designed using wordmark or combination mark design styles.
This text-based logo is simple and sleek and says a lot about your brand. For instance, it can contain elements such as icons, illustrations, symbols or initials.
This logo is mainly used on your website, printed marketing materials, and professional publications.
The alternative logo is simply a shorter version of your main logo. For example, alternative logos are the variations of your main logo and it can be a logo without the tagline, a stacked version, icon, badge and so on.
In most cases, this is usually the most used logo from your portfolio. It least it is for me!
The Alternative logo can be used in so many locations such as:
The Submark logo is a simplified version of your main logo.
The submark logo is mainly used for:
Above all, submark logos are usually in geometric shapes like circles, rectangles, triangles, squares, etc. Sometimes it’s a symbol that represents your brand in a minimal way.
As you can see, personal brand logo variations are necessary for building a cohesive brand.
You will have decisions to make regarding design choice when you will need to use your alternative or submark logos.
Let’s take a look at those circumstances and talk more about why we have to make that design choice.
For example, in a situation where your main logo…
As a result, you would likely need to choose your alternative or submark logo for this desired space.
In other words, having your main logo, alternative logo and submark logo are each essential to building a strong visual identity. Having just one main logo simply isn’t enough if you are creating a cohesive brand.
If you happened to stumble upon my post today and you haven’t had your personal brand logos designed meet me here.
Most importantly, what defines a personal brand is so much more than a visual identity. Just because you have a logo … doesn’t mean you have a brand. Follow my KRISTIN KORN Instagram Profile to find branding and business inspiration.
I help online business owners go from feeling stuck and stagnant to being in total control of how to generate high-quality leads and increase their sales conversions.
I believe the two keys to establishing a lasting business are (1) using your personal experiences to connect with others and (2) automating your sales process.
Whether you build a sales process yourself or have it done for you, I want you to have options available so you can take action today.
How to Choose Colors For Your Brand That Connects
5 Reasons Why Talking to Fewer People Will Increase Your Profits
Two Key Ways College Athletics Uses Social Media
6 Reasons Why Personal Branding is a Non-Negotiable
The Five Step Method For Building A Direct Sales Business On The Web
Why Using Caption Templates Hurt Your Brand
My Favorite Work From Home Lounge Wear
My One Unexpected Joy From 2019 That Could Bring You More Clarity
How Well Are You Using Social Media To Attract New Clients? Let's Find Out.