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How To Use Your Personal Brand Logos

How to use your personal brand logos

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Way to go boss lady! You’ve had your brand logo elements professionally designed to match the vision, mission, and purpose of your brand, but now what do you do with the personal brand logos? No worries I’ve got you covered.

How to use your personal brand logos image
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How to use the different styles of personal brand logos in your marketing.

If you did it right, you most likely received an entire branding kit from your creative designer. The Logo Design Portfolio’s that I create for my clients includes three types of personal brand logos. They include the main logo, the alternative logo, and the submark logo.

MAIN LOGO

Your main logo is designed using wordmark or combination mark design styles. This text-based logo is simple and sleek and says a lot about your brand. For instance, it can contain elements such as icons, illustrations, symbols or initials. This logo is mainly used on your website, printed marketing materials, and professional publications.

Here are some examples:

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Main Logo for Kristin Korn
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Main logo used on Business Card

ALTERNATIVE LOGO

The alternative logo is simply a shorter version of your main logo. For example, alternative logos are the variations of your main logo and it can be a logo without the tagline, a stacked version, icon, badge and so on. In most cases, this is usually the most used logo from your portfolio.

The Alternative logo can be used in so many locations such as:

  • your website
  • as an email signature
  • your sales
  • landing pages
  • social media posts
  • and so much more.

Here are some examples:

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Alternative Logo for Kristin Korn
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Alternative Logo used as website header
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Alternative Logo used on Webinar Sign Up Page
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Alternative Logo used in quote graphics
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Alternative Logo used in quote graphics

SUBMARK LOGO

The Submark logo is a simplified version of your main logo.

The submark logo is mainly used for:

  • social media profile picture
  • favicon image
  • footer logo
  • watermark logo
  • digital graphics like blog post graphics
  • Instagram posts images
  • business stationery
  • other graphics

Above all, submark logos are usually in geometric shapes like circles, rectangles, triangles, squares, etc. Sometimes it’s a symbol that represents your brand in a minimal way.

Here are some examples:

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Submark Logo for Kristin Korn
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Submark Logo used as Favicon website/blog

WHY YOU NEED LOGO VARIATIONS FOR YOUR BLOG & BUSINESS

As you can see, personal brand logo variations are necessary for building a cohesive brand. You will have decisions to make regarding design choice when you will need to use your alternative or submark logos. Let’s take a look at those circumstances and talk more about why we have to make that design choice.

When NOT to use your Main Logo

For example, in a situation where your main logo…

  • is simply too large and won’t fit your desired space
  • is currently horizontal and you need to fit a vertical format
  • becomes lost or illegible. An example of this is an Instagram post when the main logo may be washed out with background color and a logo becomes lost in the image.

As a result, you would likely need to choose your alternative or submark logo for this desired space.

Final Thoughts

In other words, having your main logo, alternative logo and submark logo are each essential to building a strong visual identity. Having just one main logo simply isn’t enough if you are creating a cohesive brand.

If you happened to stumble upon my post today and you haven’t had your personal brand logos designed meet me here.

But First, You Should Know… 

Most importantly, what defines a personal brand is so much more than a visual identity. Just because you have a logo … doesn’t mean you have a brand. Follow my Stay In your Lane Brand on IG to find branding and business inspiration.

hey there!

I'm a serial entrepreneur who spends her time in creative flow as much as possible. I love cozy slippers, graphic tees, distressed denim, and cold margaritas on ice with salt. My purpose? To infuse faith and confidence into other women looking to build a brand-focused strategic online marketing plan. I believe our purpose in life is to share our brand influence to serve and empower others.

I'm kristin korn

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hey there!

meet the blogger

I’m Kristin Korn and I help women discover their influence to monetize their brand.


I help females who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business. I believe the key to establishing a lasting business is being able to use your personal experiences to connect with others. Using my Stay in Your Lane Brand Method, I offer women a roadmap to discover the fortune (influence!) that lies within their brand and leverage it to make their business more profitable faster.

Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team, attending sporting events here in Cape Girardeau, Missouri... or traveling to warmer weather!

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