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How to use your personal brand logos

Way to go boss lady! You’ve had your brand logo elements professionally designed to match the vision, mission, and purpose of your brand, but now what do you do with the personal brand logos? No worries I’ve got you covered.

If you did it right, you most likely received an entire branding kit from your creative designer. The Logo Design Portfolio’s that I create for my clients includes three types of personal brand logos.

They include the main logo, the alternative logo, and the submark logo.

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Have a LOGO DESIGN PORTFOLIO customed designed for you! – http://kristinkorn.com/logo

MAIN LOGO

Your main logo is designed using wordmark or combination mark design styles.

This text-based logo is simple and sleek and says a lot about your brand. For instance, it can contain elements such as icons, illustrations, symbols or initials.

This logo is mainly used on your website, printed marketing materials, and professional publications.

Here are some examples how the main logo can be used:

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Main Logo for Kristin Korn
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Main logo used on Business Card

ALTERNATIVE LOGO

The alternative logo is simply a shorter version of your main logo. For example, alternative logos are the variations of your main logo and it can be a logo without the tagline, a stacked version, icon, badge and so on.

In most cases, this is usually the most used logo from your portfolio. It least it is for me!

The Alternative logo can be used in so many locations such as:

  • your website/blog (navigation bar, footer, header)
  • as an email signature
  • your sales pages (product offers)
  • landing pages (opt-ins)
  • social media posts (very small on quote boxes)
  • and so much more.

Here are some examples for an alternative logo:

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Alternative Logo used as website navigation header
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Alternative Logo used on Webinar Sign Up Page
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Alternative Logo used in quote graphics
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Alternative Logo used in quote graphics

SUBMARK LOGO

The Submark logo is a simplified version of your main logo.

The submark logo is mainly used for:

  • social media profile picture (if a company- stick with a headshot for personal brands)
  • favicon image (website tab)
  • website/blog footer
  • watermark logo (to lay over graphics/images)
  • digital graphics like blog post graphics
  • Instagram posts images
  • business stationery
  • other graphics

Above all, submark logos are usually in geometric shapes like circles, rectangles, triangles, squares, etc. Sometimes it’s a symbol that represents your brand in a minimal way.

Here are some examples for an submark logo:

WHY YOU NEED LOGO VARIATIONS FOR YOUR BLOG & BUSINESS

As you can see, personal brand logo variations are necessary for building a cohesive brand.

You will have decisions to make regarding design choice when you will need to use your alternative or submark logos.

Let’s take a look at those circumstances and talk more about why we have to make that design choice.

When NOT to use your Main Logo

For example, in a situation where your main logo…

  • is simply too large and won’t fit your desired space
  • is currently horizontal and you need to fit a vertical format
  • becomes lost or illegible. An example of this is an Instagram post when the main logo may be washed out with background color and a logo becomes lost in the image.

As a result, you would likely need to choose your alternative or submark logo for this desired space.

Final Thoughts

In other words, having your main logo, alternative logo and submark logo are each essential to building a strong visual identity. Having just one main logo simply isn’t enough if you are creating a cohesive brand.

If you happened to stumble upon my post today and you haven’t had your personal brand logos designed meet me here.

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But First, You Should Know… 

Most importantly, what defines a personal brand is so much more than a visual identity. Just because you have a logo … doesn’t mean you have a brand. Follow my KRISTIN KORN Instagram Profile to find branding and business inspiration.

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by Kristin Korn

How To Use Your Personal Brand Logos

BRANDING, VISUAL

I help online business owners go from feeling stuck and stagnant to being in total control of how to generate high-quality leads and increase their sales conversions.

I believe the two keys to establishing a lasting business are (1) using your personal experiences to connect with others and (2) automating your sales process.

Whether you build a sales process yourself or have it done for you, I want you to have options available so you can take action today.

GIRL MOM, COACH'S WIFE, MARGARITA LOVER

I'm kristin korn.
Your new Creative & Sales Strategy Coach.

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