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How To Use Your Personal Brand Logos

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by Kristin Korn

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Way to go boss lady! You’ve had your brand logo elements professionally designed to match the vision, mission, and purpose of your brand, but now what do you do with the personal brand logos? No worries I’ve got you covered.

How to use your personal brand logos image
How to use the different styles of personal brand logos in your marketing.

If you did it right, you most likely received an entire branding kit from your creative designer. The Logo Design Portfolio’s that I create for my clients includes three types of personal brand logos. They include the main logo, the alternative logo, and the submark logo.

MAIN LOGO

Your main logo is designed using wordmark or combination mark design styles. This text-based logo is simple and sleek and says a lot about your brand. For instance, it can contain elements such as icons, illustrations, symbols or initials. This logo is mainly used on your website, printed marketing materials, and professional publications.

Here are some examples:

Main Logo for Kristin Korn
Main logo used on Business Card

ALTERNATIVE LOGO

The alternative logo is simply a shorter version of your main logo. For example, alternative logos are the variations of your main logo and it can be a logo without the tagline, a stacked version, icon, badge and so on. In most cases, this is usually the most used logo from your portfolio.

The Alternative logo can be used in so many locations such as:

  • your website
  • as an email signature
  • your sales
  • landing pages
  • social media posts
  • and so much more.

Here are some examples:

Alternative Logo for Kristin Korn
Alternative Logo used as website header
Alternative Logo used on Webinar Sign Up Page
Alternative Logo used in quote graphics
Alternative Logo used in quote graphics

SUBMARK LOGO

The Submark logo is a simplified version of your main logo.

The submark logo is mainly used for:

  • social media profile picture
  • favicon image
  • footer logo
  • watermark logo
  • digital graphics like blog post graphics
  • Instagram posts images
  • business stationery
  • other graphics

Above all, submark logos are usually in geometric shapes like circles, rectangles, triangles, squares, etc. Sometimes it’s a symbol that represents your brand in a minimal way.

Here are some examples:

Submark Logo for Kristin Korn
Submark Logo used as Favicon website/blog

WHY YOU NEED LOGO VARIATIONS FOR YOUR BLOG & BUSINESS

As you can see, personal brand logo variations are necessary for building a cohesive brand. You will have decisions to make regarding design choice when you will need to use your alternative or submark logos. Let’s take a look at those circumstances and talk more about why we have to make that design choice.

When NOT to use your Main Logo

For example, in a situation where your main logo…

  • is simply too large and won’t fit your desired space
  • is currently horizontal and you need to fit a vertical format
  • becomes lost or illegible. An example of this is an Instagram post when the main logo may be washed out with background color and a logo becomes lost in the image.

As a result, you would likely need to choose your alternative or submark logo for this desired space.

Final Thoughts

In other words, having your main logo, alternative logo and submark logo are each essential to building a strong visual identity. Having just one main logo simply isn’t enough if you are creating a cohesive brand.

If you happened to stumble upon my post today and you haven’t had your personal brand logos designed meet me here.

But First, You Should Know… 

Most importantly, what defines a personal brand is so much more than a visual identity. Just because you have a logo … doesn’t mean you have a brand. Follow my Stay In your Lane Brand on IG to find branding and business inspiration.

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hey there!

I'm a serial entrepreneur who spends her time in creative flow as much as possible. I love cozy slippers, graphic tees, distressed denim, and cold margaritas on ice with salt. My purpose? To infuse faith and confidence into other women looking to start, strengthen, or scale their business to make a significant impact on the world.

I'm kristin korn

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hey there!

meet the blogger

I’m Kristin Korn and I help women build online businesses.


As a Brand Strategist, I help women build an effective personal brand, which allows them to live life with purpose and stay authentic to who they are as they start, strengthen, and scale their business long term.

Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team or attending sporting events here in Manhattan, Kansas.

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