Way to go boss lady! You’ve had your brand logo elements professionally designed to match the vision, mission, and purpose of your brand, but now what do you do with the personal brand logos? No worries I’ve got you covered.
If you did it right, you most likely received an entire branding kit from your creative designer. The Logo Design Portfolio’s that I create for my clients includes three types of personal brand logos. They include the main logo, the alternative logo, and the submark logo.
Your main logo is designed using wordmark or combination mark design styles. This text-based logo is simple and sleek and says a lot about your brand. For instance, it can contain elements such as icons, illustrations, symbols or initials. This logo is mainly used on your website, printed marketing materials, and professional publications.
The alternative logo is simply a shorter version of your main logo. For example, alternative logos are the variations of your main logo and it can be a logo without the tagline, a stacked version, icon, badge and so on. In most cases, this is usually the most used logo from your portfolio.
The Alternative logo can be used in so many locations such as:
The Submark logo is a simplified version of your main logo.
The submark logo is mainly used for:
Above all, submark logos are usually in geometric shapes like circles, rectangles, triangles, squares, etc. Sometimes it’s a symbol that represents your brand in a minimal way.
As you can see, personal brand logo variations are necessary for building a cohesive brand. You will have decisions to make regarding design choice when you will need to use your alternative or submark logos. Let’s take a look at those circumstances and talk more about why we have to make that design choice.
For example, in a situation where your main logo…
As a result, you would likely need to choose your alternative or submark logo for this desired space.
In other words, having your main logo, alternative logo and submark logo are each essential to building a strong visual identity. Having just one main logo simply isn’t enough if you are creating a cohesive brand.
If you happened to stumble upon my post today and you haven’t had your personal brand logos designed meet me here.
Most importantly, what defines a personal brand is so much more than a visual identity. Just because you have a logo … doesn’t mean you have a brand. Follow my Stay In your Lane Brand on IG to find branding and business inspiration.
I'm a serial entrepreneur who spends her time in creative flow as much as possible. I love cozy slippers, graphic tees, distressed denim, and cold margaritas on ice with salt. My purpose? To infuse faith and confidence into other women looking to start, strengthen, or scale their business to make a significant impact on the world.
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As a Brand Strategist, I help women build an effective personal brand, which allows them to live life with purpose and stay authentic to who they are as they start, strengthen, and scale their business long term.
Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team or attending sporting events here in Manhattan, Kansas.
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