Everyone seems to want to get their hands on the magic trick that will take their account from 2k to 10k followers overnight. But today, I want to give you my thoughts on this whole follower obsession and show you why engagement should be your top priority over follower count.
I live, eat, breathe, and teach authenticity inside my business, and today’s show is going to share exactly why.
If you’re looking to get more followers on Instagram and increase your engagement, it’s time to let your audience into your world.
Everyday readers of your original content are paying attention to the experience that your brand gives them, and the emotions that you invoke within them.
What this means is that you are not selling your product, service, or opportunity.
You’re, in reality selling yourself, your image, and your reputation.
Which, in short, is your personal brand.
You sell your personal brand every time you show up online with your original content in written, audio, or video format.
While Instagram used to be ONLY about high-quality visuals, a cohesive aesthetic, and on-brand images… the biggest trend for 2020 will be authenticity.
And the way to double your engagement on Instagram this year will be with long-form captions.
These longer caption lengths will allow your audience to learn more about you, your brand, and your mission.
While having a memorable brand identity that brings you credibility and recognition is essential, it’s not the ONLY piece of the puzzle to creating engagement and monetizing from your IG account.
I teach a lot about content marketing inside my Branding for Beginners Blueprint course and the 4C’s method of creating original content.
Creative is the doorway to your content to deepen your connections with your niche audience. When you show up with consistency, your audience builds a memory structure about who you are, creates a desire for your product, and brings them into the next step of your sales process to create currency.
In short, I believe when you can think less about actually monetizing and put more effort into creating high-value original content that your niche audience cares about, you’ll find more success with deeper connections.
So getting back to your caption length, according to influencer research by Fohr, the average caption length has more than doubled since 2016.
For example, what they reported was that in 2016 captions with 500-1000 characters averaged a 2% engagement rate, and in 2019 that rate grew to 5.36%!
And in 2020, it’s reported that feeds will have an average caption length of 405 characters — which averages out to be 65-70 words!
I did some research on my posts using wordcounter.net, and what I found was that over my last seven posts, I averaged: 87 words and 505 characters.
You’ve probably seen many of your favorites brands and influencers jump on this trend as well. They all share lengthy captions on their posts to provide further insight into their world or to share their knowledge.
When you can share more with your community through your Instagram posts, you can build a stronger relationship with your audience (both new and existing).
It lets your audience be involved, giving them a genuine glimpse into your life, and behind the scenes of your business. You might find you gain new followers, and better retain the niche audience you already have.
When reviewing my Instagram data every month, I’m focused on two things… my engagement rate, and my bio links taps.
Over the last 30 days, the engagement rate on my IG feed has been almost 5% and 4.5% for IG stories which tells me my longer captions are doing their job.
While I use social media to grow deeper connections with my niche audience, my main goal is to drop more people into my sales funnel. When they click on my bio link, which takes them to one of my lead magnets, I can add more value when they get my free workbook or masterclass in exchange for their email address, which leads them into my back office email sequence automations.
With just over 2,000 followers on Instagram, I am building a loyal community one person at a time.
Even though my follower count may seem low, my reach has been almost 19k people in the last month. This means my content is being seen, consumed, and shared by others not following me yet.
Using this sales process system, I teach inside my Stay in Your Lane Brand Method I’m able to use social media to deliver high-value content and drop over 200 new niche clients into my email sequences every month.
So in 2020, I challenge you to focus on your original content in written, audio, and video format and use more extended captions. Use 405 characters and 65-70 words to deliver impactful and value-loaded content for your niche audience. Not only will sharing more of your story increase and possibly double your engagement, but it will also lead more people into your sales process.
Now more than ever, your audience wants to see your authentic self in content. I think providing purposeful content that shows your real-life personality is KEY to growing online these days.
Search by the current stage of your brand + business in order to find more relative content to help you along with your journey.
I'm a serial entrepreneur who spends her time in creative flow as much as possible. I love cozy slippers, graphic tees, distressed denim, and cold margaritas on ice with salt. My purpose? To infuse faith and confidence into other women looking to build a brand-focused strategic online marketing plan. I believe our purpose in life is to share our brand influence to serve and empower others.
I'm putting my money towards more products that come from nature which nourishes, protects, and heals the body.
Catch up on my latest podcast episodes as I dish out bite-sized branding and business nuggets.
My life is designed to offer me freedoms and my wardrobe is no exception. Follow me as I share my fun finds from my favorite shops.
Take me to the desert or the Caribbean. Learn about my top vacation stays and experiences.
I help females who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business. I believe the key to establishing a lasting business is being able to use your personal experiences to connect with others. Using my Stay in Your Lane Brand Method, I offer women a roadmap to discover the fortune (influence!) that lies within their brand and leverage it to make their business more profitable faster.
Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team, attending sporting events here in Cape Girardeau, Missouri... or traveling to warmer weather!
How to Gain Trust with a Consistent Brand Identity
My #1 Secret To Writing Magnetic Copy
5 Reasons Why Talking to Fewer People Will Increase Your Profits
The BRAND of Basketball from a Coach's Wife
6 Reasons Why Personal Branding is a Non-Negotiable
Three Sleazy Sales Tactics to Avoid And What To Do Instead
My Favorite Work From Home Lounge Wear
My One Unexpected Joy From 2019 That Could Bring You More Clarity
How Impactful is Your Brand Online?
CLICK TO START
Stop talking about this is the year you take your business to the next level and do it! Inside this online community you'll discover your voice, share your story, and develop your brand in a humble, confident, and impactful way.
Lacking a consistent visible presence with a cohesive aesthetic? Meaning, does your content visually look out of whack? Not giving the best first impression? For brand elements, logos, and more...
You know that online education can make an impact on your business, and you've come to me for my best advice on leveraging your knowledge to create content or a digital product? You got it! Start here.