Whether it’s a weekly email you send out to your list, an Instagram post, a blog entry, or you are building a sales page for your digital product offer… we all strive to write copy that draws the reader closer to us and deepens our connection with them, right?
I train a lot about this in my Content Marketing Step of my Stay in Your Lane Brand Method.
What we really want is writing that’s compelling, interesting, and unique to use.
We need copywriting that’s magnetic.
And you may already be thinking… “Kristin, I have no talent when it comes to copywriting and you are speaking above my head already.”
But let me relieve your overwhelm and tell you that magnetic writing is NOT about talent or having skill in it.
For TWO reasons…
#1 There are a few simple techniques that can make any copy you publish MORE COMPELLING.
#2 I have TWO desktop plugins that I use every day that will INSTANTLY have you writing more clear and proper.
So let me stop beating around the bush and spill the beans on My #1 secret to writing magnetic copy – here it is… it’s mind-blowing…
It is to write like I’m talking to my 3rd-grade daughter!!
Ok so the first plugin is called the Hemingway App = it’s $20 if you buy the plugin for mac or pc but I use the free version by simply going to http://www.hemingwayapp.com/
I usually type out my messages in my notes app or in a google doc and then paste it into the Hemingway app website but you can certainly type your text right into the app also.
What is so awesome about this app is that you make your writing bold and clear… and easier for the reader to understand and focus on your message instead of all your disorganized thoughts.
Think of it as a spellchecker, but for style.
It will highlight common problems that can get in the way of clear writing:
It color-codes each potential error type, so you can address them one at a time.
Almost any bit of writing could use some cutting. Less is more mentality.
But the BEST part is the way it scores your READABILITY.
Hemingway judges the “grade level” of your text using the Automated Readability Index. It’s a reliable algorithm used since the days of electronic typewriters. Which is a really time ago!
Now, when I say “grade level,” I don’t say that’s who I’m writing for literally… In fact, Ernest Hemingway’s work scores as low 5th grade, despite his adult audience.
What the measurement actually gauges is the lowest education needed to understand your copy. Studies have shown the average American reads at a tenth-grade level — so that’s a good target to NOT go above.
Writing that scores at a 15th-grade level is not better than writing at an 8th-grade level. In fact, a high-grade level often means it is confusing and tedious for any reader.
Worse, it’s likely filled with jargon and useless words that will lose a reader.
To help you notice sentences that are difficult to read, Hemingway highlights them in yellow. For the most difficult sentences, it uses a red highlight.
With just a few changes, you can get your writing ready for even the toughest critics.
My personal goal is to write LESS than an 8th-grade level and that’s pretty easy to do by keeping in mind these five copywriting tips:
The second plugin that I use is called Grammarly – you may have heard of this one as it’s more popular. Again there is a free and paid version but for this one, I do have the premium option paid version of $12/month – go to https://app.grammarly.com/ there is a desktop plugin or app for your computer… it’s even accessible on your mobile phone.
What I love most about Grammarly isn’t only the spellchecker but its ability to spit out other words for the ones I’m using… for instance, if I use the sentence…
“You’re so good at that!” and I highlight the word GOOD – it will show me several other synonyms to use instead of good… including great, much, big, large, etc.
It makes me have to think less… if that makes sense! 🙂
Plus the premium version has a plagiarism option – so you can scan your writing against other copy on the web to assure your content is free of plagiarism.
Do you want to know how to efficiently and easily create, plan + schedule your original content to increase brand awareness and attract more customers?
So there you have it!!
#1 The FIVE simple copywriting techniques that can make any content you publish MORE COMPELLING.
#2 The TWO desktop plugins that I use every day that will INSTANTLY have you writing more clear and proper: Hemingway app and Grammarly.
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I'm a serial entrepreneur who spends her time in creative flow as much as possible. I love cozy slippers, graphic tees, distressed denim, and cold margaritas on ice with salt. My purpose? To infuse faith and confidence into other women looking to build a brand-focused strategic online marketing plan. I believe our purpose in life is to share our brand influence to serve and empower others.
I'm putting my money towards more products that come from nature which nourishes, protects, and heals the body.
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I help females who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business. I believe the key to establishing a lasting business is being able to use your personal experiences to connect with others. Using my Stay in Your Lane Brand Method, I offer women a roadmap to discover the fortune (influence!) that lies within their brand and leverage it to make their business more profitable faster.
Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team, attending sporting events here in Cape Girardeau, Missouri... or traveling to warmer weather!
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