menu

the   BLOG

welcome to

Ep 20: My #1 Secret To Writing Magnetic Copy

meet the blogger

My #1 Secret To Writing Magnetic Copy
  • Pinterest
  • Facebook
  • Twitter
  • LinkedIn

Listen here

  • Pinterest
  • Facebook
  • Twitter
  • LinkedIn

Podcast Show Notes

Whether it’s a weekly email you send out to your list, an Instagram post, a blog entry, or you are building a sales page for your digital product offer… we all strive to write copy that draws the reader closer to us and deepens our connection with them, right?

I train a lot about this in my Content Marketing Step of my Stay in Your Lane Brand Method.

What we really want is writing that’s compelling, interesting, and unique to use.

We need copywriting that’s magnetic.

Not skilled at copywriting?

And you may already be thinking… “Kristin, I have no talent when it comes to copywriting and you are speaking above my head already.”

But let me relieve your overwhelm and tell you that magnetic writing is NOT about talent or having skill in it.

For TWO reasons… 

#1 There are a few simple techniques that can make any copy you publish MORE COMPELLING.

#2 I have TWO desktop plugins that I use every day that will INSTANTLY have you writing more clear and proper.

So let me stop beating around the bush and spill the beans on My #1 secret to writing magnetic copy – here it is… it’s mind-blowing…

It is to write like I’m talking to my 3rd-grade daughter!!

It’s true!

You must get this app!

Ok so the first plugin is called the Hemingway App = it’s $20 if you buy the plugin for mac or pc but I use the free version by simply going to http://www.hemingwayapp.com/

I usually type out my messages in my notes app or in a google doc and then paste it into the Hemingway app website but you can certainly type your text right into the app also.

What is so awesome about this app is that you make your writing bold and clear… and easier for the reader to understand and focus on your message instead of all your disorganized thoughts.

Think of it as a spellchecker, but for style.

What does it do?

It will highlight common problems that can get in the way of clear writing:

  • Complex words or phrases
  • Extra-long sentences
  • Long sentences
  • Too many adverbs
  • Too many instances of passive voice

It color-codes each potential error type, so you can address them one at a time. 

Almost any bit of writing could use some cutting. Less is more mentality.

My favorite feature

But the BEST part is the way it scores your READABILITY. 

Hemingway judges the “grade level” of your text using the Automated Readability Index. It’s a reliable algorithm used since the days of electronic typewriters. Which is a really time ago!

Now, when I say “grade level,” I don’t say that’s who I’m writing for literally… In fact, Ernest Hemingway’s work scores as low 5th grade, despite his adult audience. 

What the measurement actually gauges is the lowest education needed to understand your copy. Studies have shown the average American reads at a tenth-grade level — so that’s a good target to NOT go above.

Writing that scores at a 15th-grade level is not better than writing at an 8th-grade level. In fact, a high-grade level often means it is confusing and tedious for any reader. 

Worse, it’s likely filled with jargon and useless words that will lose a reader.

To help you notice sentences that are difficult to read, Hemingway highlights them in yellow. For the most difficult sentences, it uses a red highlight.

With just a few changes, you can get your writing ready for even the toughest critics.

My personal grade level goal

My personal goal is to write LESS than an 8th-grade level and that’s pretty easy to do by keeping in mind these five copywriting tips:

  1. Use SHORT SENTENCES which are easy to read and digest.
  2. Be direct and to the point – flowery writing is not my style so I don’t write that way either
  3. Eliminating adjectives and adverbs that don’t add information to make my message sharper.
  4. Tell a story
  5. And lastly by writing informally – writing like I talk. Which is most time NOT above an eighth-grade level! Just being honest!

The spellchecker app I use

The second plugin that I use is called Grammarly – you may have heard of this one as it’s more popular. Again there is a free and paid version but for this one, I do have the premium option paid version of $12/month – go to https://app.grammarly.com/ there is a desktop plugin or app for your computer… it’s even accessible on your mobile phone.

What I love most about Grammarly isn’t only the spellchecker but its ability to spit out other words for the ones I’m using… for instance, if I use the sentence…

“You’re so good at that!” and I highlight the word GOOD – it will show me several other synonyms to use instead of good… including great, much, big, large, etc.

  • Pinterest
  • Facebook
  • Twitter
  • LinkedIn

It makes me have to think less… if that makes sense! 🙂

Plus the premium version has a plagiarism option – so you can scan your writing against other copy on the web to assure your content is free of plagiarism. 


Do you want to know how to efficiently and easily create, plan + schedule your original content to increase brand awareness and attract more customers?

Content Marketing Strategy + Planning System 

  • Pinterest
  • Facebook
  • Twitter
  • LinkedIn
When you can efficiently and quickly create, plan, and schedule your core identity content to increase brand awareness and attract more customers, you start to bring more people into your sales process. Inside my Content Marketing Strategy + Planning System, I teach you the secret technique to target your niche market with the right content at the right time which will lead them to a sale faster.

In conclusion

So there you have it!! 

#1 The FIVE simple copywriting techniques that can make any content you publish MORE COMPELLING.

#2 The TWO desktop plugins that I use every day that will INSTANTLY have you writing more clear and proper: Hemingway app and Grammarly.

My #1 secret to writing magnetic copy is writing so clear that even my 3rd-grade daughter could understand it!!


Another episode you may enjoy is “EP 18: HOW TO USE YOUR SUPERPOWER TO ATTRACT NEW CLIENTS


Looking for other related content?

Search by the current stage of your brand + business in order to find more relative content to help you along with your journey.

hey there!

I'm a serial entrepreneur who spends her time in creative flow as much as possible. I love cozy slippers, graphic tees, distressed denim, and cold margaritas on ice with salt. My purpose? To infuse faith and confidence into other women looking to build a brand-focused strategic online marketing plan. I believe our purpose in life is to share our brand influence to serve and empower others.

I'm kristin korn

need help?

listen here

TOP CATEGORIES

by Kristin Korn

HEALTH + Wellness

I'm putting my money towards more products that come from nature which nourishes, protects, and heals the body. 

branding bites

Catch up on my latest podcast episodes as I dish out bite-sized branding and business nuggets. 

fashion + style

My life is designed to offer me freedoms and my wardrobe is no exception. Follow me as I share my fun finds from my favorite shops.

travel

Take me to the desert or the Caribbean. Learn about my top vacation stays and experiences.

CONTENT, START, STRENGTHEN

leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

hey there!

meet the blogger

I’m Kristin Korn and I help women discover their brand influence to monetize their brand.


I help females who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business. I believe the key to establishing a lasting business is being able to use your personal experiences to connect with others. Using my Stay in Your Lane Brand Method, I offer women a roadmap to discover the fortune (influence!) that lies within their brand and leverage it to make their business more profitable faster.

Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team, attending sporting events here in Cape Girardeau, Missouri... or traveling to warmer weather!

ways to work together...

membership

just what I need!

Stop talking about this is the year you take your business to the next level and do it! This online library is loaded with creatives and content guidance to expand your digital reach to attract new clients.

design

START HERE!

Lacking a consistent visible presence with a cohesive aesthetic? Meaning, does your content visually look out of whack? Not giving the best first impression? For brand elements, logos, and more...

on-demand

let me start here!

You know that online education can make an impact on your business, and you've come to me for my best advice on leveraging your knowledge to create content or a digital product? You got it! Start here.

Could your direct sales business use more...

leads, engagement, and online sales?

Yes! I need THIS!

download my

Direct Sales Guide to Selling on the Web

Pin It on Pinterest

Share This

Wanna Share This?

Don't keep this all to yourself ... Share this post with your friends! :)