Of course, you are using social media to grow your business, but you get stressed when writing captions and know what to say. You’ve often resorted to copying and pasting what others are posting or using fill-in-the-blank caption templates to escape this frustration. But what if this content strategy or lack thereof was doing more harm than good? Inside this article, I share the two reasons why you get stressed and the three things you need to do first to get unstuck!
I get it – you’re stressed out when writing Instagram captions. But you know why this is? I’ve worked with hundreds of business owners and know it’s because of two things.
So what do you do? You put a bandaid on your problem. What this means is you immediately react and do a search for “Instagram captions” on Pinterest and BAM! You are handed over ‘fill-in-the-blank’ caption templates and told to pair it with a cute photo and call it a day.
Whew you got something up on your feed.
Probably not. Because you opted for a band aid content template and not a defined strategy.
It’s important for your business to not just check the to-do list box for social media, but do it right.
The reason you should be using social media in the first place is to build trust with your niche audience. You want them to see YOU as having authority and experience in your business topic.
The problem most business builders have is a CORE FOUNDATION problem. Their brand isn’t built upon a strategy with a defined interest, niche, or set of beliefs. They are sales-focused or follower-focused instead of being service focused to a particular niche market… and thus this is why you feel so stuck.
You feel all over the place because you are.
So let’s stop using fill-in-the-blank caption templates and done-for-you content calendars. Let’s stop posting a caption that directly resembles another in your industry. And for the love let’s stop using the same industry photos. You are hurting yourself in the long run.
Instead let’s start leading your defined niche audience through your buying ladder. Let’s serve them with content that solves their problems. And let’s allow your personal brand to be positioned front and center with authentic storytelling.
So where do start?
You start by discovering your core foundation.
That is where you start.
If you need help with this CORE Foundation of your brand I have a Personal Branding Playbook mini-course ready to help walk you through this all. It’s My Proven Plan To Attract More People To Your Brand And Stand Out From Competitors without using caption templates!
Get instant access at kristinkorn.com/playbook.
If this sounds like where you need to start again the website to get instant access to this playbook mini course is kristinkorn.com/playbook.
The way I see it you have two options…
👉 OPTION ONE:
Buy bite-size content ideas and fill-in-the-blank caption templates so you can say you posted online today.
You may get a few likes here and there, or make people laugh.
But the huge downside to this is you won’t be building a strong foundation for your brand. Nor connecting on a deeper level with your audience.
Less time, low-value. 👎🏼
👉 OPTION TWO:
Go through a set of online brand-discovery workshops so you can discover the fortune that lies hidden in your personal brand.
Using this approach you can pull from your layers of pivots, life cycles, and experiences to bring authenticity to your content.
You can lay out a clear strategy of creating meaningful content that not only attracts your target audience but that creates deeper connections with your audience.
More time, high-value. 👍🏼
I stand strong in encouraging and teaching online business owners (like yourself) to use your voice, your experiences, and your story to connect with your audience… not offer you some low-value caption templates that may get a few likes but will not make your brand more profitable.
In the end – your audience should get to know how you talk, how you tell stories, and who you really are. And you cannot build that relationship by using templates that someone else wrote for you.
I help women go from feeling stuck and stagnant to being in total control of building a confident, brand-focused online business.
I believe your life experiences and layers of pivots help define what you stand for and lead you to a life with purpose.
Using my signature Stay in Your Lane Roadmap, I help you generate high-quality leads and increase sales conversions by applying an automated simplistic sales process through consulting, courses, done-for-you solutions, and a membership community.
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