So we all want new clients, right?! But there’s a piece of attraction that needs to happen to grow a reader’s trust and see you as the solution to their problem. One way to do this is to optimize your blog posts for SEO.
As I discussed in Episode 50, I rely on publishing content to my blog every week inside my simplistic sales process.
This leads me to share in today’s episode, “How to start writing an SEO-friendy blog post to boost your visibility.” To put it bluntly, a blog post without visibility does nothing for your bottom line.
If you are a hobby blogger and don’t use your blog as a monetization tool, this episode isn’t for you.
But if you want to use your blog to help monetize your brand – this exactly the episode for you.
I want to help you make sure that every blog post you publish is done so in a way that will automatically BRING NEW READERS to your content, thus increasing your high-quality leads.
And that leads me to make sure my blog posts are SEO-friendly.
According to Yoast – SEO stands for ‘Search Engine Optimization.’ It’s the practice of optimizing your web pages to make them reach a high position in Google or other search engines’ search results. SEO focuses on improving the rankings in the organic – aka non paid – search results. If you have a website and want to get more traffic, it should be part of your marketing efforts.
So if you want to produce high-ranking blog content, certain on-page factors can influence this ranking.
And that’s what I’m going to share with you today – even if you a blogging beginner.
Because why blog if your niche audience can’t find it to read it?
So when you decide the purpose of your post, what the main message is going to be, who you are writing it for … the next thing to do is structure your text to communicate well with your readers and be optimized for search engines.
Use these 6 Tips to Increase your Blog Visibility:
Keyword research is deciding what topic you want this blog post found for. That’s why this is the first step in your writing SEO friendly blog post – because you need to use these keywords in your copy to get ranked.
This research is about finding the keywords your audience would use to search for your blog post.
This means every post should have an introduction, body, and conclusion.
The introduction is where you introduce your reader to your topic, introduce the keyword, and let them know what question you will be answering for them in the post.
The body is where you write your main message, and the conclusion is where you summarize your main ideas and draw your conclusion. The entire blog post should have a minimum of 300 words. Google does like longer articles; however, it will scare readers away if your article is too long.
I see many of my clients overlook the headline they choose for their article. But there’s a simple tool inside WordPress that can help you, and it’s called the headline analyzer from MonsterInsights.
A few things to consider when choosing the headline – also known as the title – of your blog post is to keep your character count under 55 characters long. This way, they fully display in search results and tend to get more clicks.
You also want to use the appropriate percentage of common, uncommon, and power words.
And lastly, you want to keep your headline positive. You never knew there was so much that went into a headline, did you!?
Now I know that everyone uses paragraphs as they type, but not everyone uses them correctly.
Some things to consider when determining how to divide your paragraphs are, first and foremost, they should have their own idea or subject and shouldn’t be too lengthy. I’m not saying every sentence needs its own new line – but each paragraph should be readable and quickly scannable.
Headings and subheadings inside your blog article help your readers understand what a specific part of your text is about. Again, they assist the reader when scanning your page. Plus, SEO loves seeing your keyword in some of your subheadings.
Lastly, transition words help people scan your text and understand the connection between sentences and paragraphs. Transition words were a new concept when I started blogging, but the more your write, the better you get at adding in words like “however, finally, first all, and in short,”… which are all transition words.
Linking other webpages is one of the last steps I perform before publishing my blog article and is essential for your rankings in Google.
Internal linking is when you link to other content you’ve published related to what you are writing about in your current post. You can link a word or full sentence but this helps your reader view other content on your site.
External linking, also known as outbound links, adds value to your article by allowing search engines to follow through from your site onto a followed link outside your blog. These could be linking to sources you used when writing your article, other bloggers’ content who are authorities in the subject you are writing about, or to one of your other sites outside of your blog.
By publishing new content consistently, you tell Google that your website is alive and well. If you stop publishing – Google will crawl your site less, and this might negatively affect your rankings.
You are blogging to increase visibility and bring more and more people to your site – so aim to produce at minimum one new article per week to keep your content fresh, updated, and tell Google to continue crawling your site.
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So there you have it – the 6 Tips to Increase your Blog Visibility by writing SEO-friendly blog articles.
You may be thinking that’s a lot to remember, and although it is – there is a WordPress Plugin that I HIGHLY recommend installing, and it’s called the Yoast SEO plugin. It’s the #1 WordPress SEO Plugin for a good reason. It scans your article as you are writing and highlights the areas you need to improve to get more organic Google visitors, attract more visitors from social media, and increase your readers’ engagement.
You can install the free version, but for only $89, the Yoast SEO premium is well worth the upgrade.
So if you thought blogging was writing some thoughts online and pressing PUBLISH, you may be doing it all wrong.
I hope these tips help you gain organic followers to your site every month how they do for me… over 3,500 users to be exact.
As a critical part of my simplistic sales system, I help every client set up their blog. Because the way I see it, besides having your own spot on the web that you own, your blog is essentially your think tank. It holds all your content in one safe, scannable, easily readable, and reachable location.
Plus, when used correctly, your blog generates new email subscribers and paying clients on auto-pilot.
Most of the 1:1 clients I work with inside CORE Brand Marketing Group are entrepreneurs who have a brick and mortar store or are familiar with e-commerce and are looking to grow their income streams with a digital product offer.
But another type of business builder who can benefit immediately from using a blog and my simplistic sales process strategy would be those of you in direct sales.
When you quickly exhaust your friends and family list with traditional reach outs and weekly posts, you have difficulty gaining fresh new leads any other way.
That is why I’ve created the Social Selling Site Set Up and Strategy for Direct Salespeople. Every direct sales consultant can gain leads on autopilot in the backend while serving current customers on the front end.
I’ve laid out all the details on Kristinkorn.com/socialselling
Posting to social media is short-lived. But using a sales process with a Blog, Pinterest, Lead Magnet, and Email Marketing is not only smart – but can be repurposed.
Using my version of social selling with my 1:1 guidance for site set up, design, and strategy, you contribute valuable information in the form of blog posts and social sharing to help establish you as the go-to person in your industry.
But don’t let a blog intimidate you – using your core brand foundation, we will develop the perfect content ideas that work for your brand entry points and the niche you are serving.
Ditch the dreaded practice of cold calling and instead automate your product and recruiting by implementing a sustainable sales process with the Social Selling Site Set Up and Strategy for Direct Salespeople – learn more at Kristinkorn.com/socialselling
However, you set up your blog to monetize your brand – I hope these 6 tips on how to optimize your blog posts for SEO are helpful.
Above all, remember people don’t want to be sold to; however, they are in search of help. When you go where they are searching for this help, and they find your content valuable – they will become a proud paying customer.
Since I share awe-inspiring resources and must-have products for business builders like you who want to streamline their business – my content may contain affiliate links for products I use and love. If you take action (i.e. subscribe, make a purchase) after clicking one of these links, I’ll earn margarita-money which I promise to drink responsibly after creating more helpful content like this. All kidding aside, it’s my responsibility to let you know that an income (however small or large it may be) is made from recommending products I love, use and share with other awesome people like yourself. With your support, I’m able to commit time to this blog and to each of you on your journey!
I help online business owners go from feeling stuck and stagnant to being in total control of how to generate high-quality leads and increase their sales conversions.
I believe the two keys to establishing a lasting business are (1) using your personal experiences to connect with others and (2) automating your sales process.
Whether you build a sales process yourself or have it done for you, I want you to have options available so you can take action today.
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