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Instagram carousel posts are one of the most creative tools you can use because they are a way that you can share multiple photos or videos in one post to your Instagram grid. With a solid creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! I know you’re wondering how your brand can best utilize this feature – So I’ve come up with 5 Simple Instagram Carousel Ideas to Increase Saves. Tell a visual story without overwhelming your feed and get more engagement in the meantime.

Carousel Posts are a 2021 trend

With 1 in 5 posts being shared on Instagram being carousels and doubling from 2019 to 2020, multi-post content has been the preferred posting style lately outside of Reels. 

Like I mentioned in Episode 63:  “Save for Later” Call to Action on Carousel Instagram Posts is a projected 2021 trend.

Not quite sure what an Instagram Carousel post is?

Instagram carousel posts are one of the most creative tools you can use because they are a way that you can share multiple photos or videos in one post to your Instagram grid.  It’s the ideal way to tell a compelling story on your grid—all without spamming your followers with new posts every two seconds.

With a solid creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales!

Using a Call To Action

But, as great as it is to share value-packed content with your audience, not everyone has the time to digest all that info when they’re scrolling social media. So that’s why the ‘save for later’ call to action will increase.

By encouraging users to save it to their private Instagram Collection to read later, you’re extending their engagement with your content. It also marks a shift towards ‘saves’ and ‘shares’ being key markers for engagement, as well as just ‘likes and follows.’ Plus, you’re telling a visual story without overwhelming your feed.

5 Simple Instagram Carousel Ideas to Increase Saves

So I know you’re wondering how your brand can best utilize this feature – So I’ve come up with 5 Simple Instagram Carousel Ideas to Increase Saves.

1 – Showcase Before and Afters

One of the best ways to elevate your authority is to show off your skills and products to your audience continually. 

With carousel posts, you can use “swipe-right” transformations for any business. And there’s something so satisfying about a swipeable reveal, isn’t there? It’s become one of the best ways to deliver a good before and after post.

You could do ‘before and after’ interior makeovers, home renovations, upcycling projects, artwork, skincare, weight loss and fitness, design work, or photo editing.

Simply put the  ‘after’ photo at the beginning of your carousel, then the ‘before’ photo or photos second, third, etc.

This way, it will be so much more shocking to see a transformation of what the person or space looked like before your client found you. 

Whether it’s a physical makeover or a digital one, before and after reveals can spark a sense of curiosity in your audience. This attention can mean more SAVES if they are interested in your product or service, which leads to more sales.

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2 – Promote a product or collection of products 

Unlike standard photo posts, Instagram carousel posts provide an excellent opportunity to showcase finer details and close-up shots with your audience.

So whether you are promoting one product or outfit, share the image or person at different angles and close-ups. You can never go wrong sharing a handful of extra photos alongside your hero shot.

And if you have more than one product to promote – instead of sharing ten separate posts – put them into one carousel post. 

You can even get creative and theme the carousel post. For example, it could be your weekly picks, best sellers, trending outfits, or new season products. 

3 – Educate your ICA on your method steps or solution

While you want to save your deep HOW TO for paid products, you want to use social media to elevate your authority and educate your niche audience. So besides REELS, a great way to educate your niche audience is by using carousel posts.

Think about what you’d number or put in bullet points inside of a caption – and instead place them each on their individual graphic image so you can create carousel posts with them.

>> Ep 26: 3 Ways To Create A More Impactful Brand Online

4 – Feature Customer Stories and testimonials

Have you recently received a warm and fuzzy customer testimonial or story? Share it! 

Instagram is a great channel to share your customer reviews, and carousel posts are a great way to drive the point home and encourage more sales.

A couple of ways I’ve seen these shared would be to gather several testimonials and create a testimonial image in Canva for each. Then post all of them together in one carousel.

Another way would be to create one text-based image, and then the other photos in the carousel would be actual photos of the transformation your client had. a

“A brands’ success is often heavily influenced by customer reviews — and if you’re getting good ones, it makes a lot of sense to share them through Instagram carousel posts.

Sharing positive reviews with your followers is a great way to increase your visibility, generate interest in your products or services, and build brand trust on Instagram.” (source)

5 – Share your brand story

With your brand story being one of the top ways to connect with your audience, using carousels is another way to do this effectively.

For instance, if you refer to your business now vs. where you came from 10 years ago, you could share pictures of your first office, early product plans, or a snapshot from your first team retreat. In a sense, it’s a way to tell your story through photos. 

Of course, you don’t’ want to disrupt your cohesive feed, so the trick is to make sure your first carousel photo aligns with your Instagram aesthetic. Once you do that – the other images in your carousel can be old and grainy if that’s all you have available. 

I recently did this on my feed when talking about my daughters birth and how it aligned with me eventually leaving my traditional career to become a work from home entrepreneur.

The first photo was recent of my ten-year-old daughter and me – while the other image in the carousel was of us me ten years ago when she was a two day old newborn.

Recap

So there you have it! 5 Simple Instagram Carousel Ideas to Increase Saves.

  1. Showcase BEFORE + AFTERS
  2. Promote a product or collection of products 
  3. Educate your ICA on your method steps or solution.
  4. Feature CUSTOMER STORIES and testimonials
  5. Share your brand story

How to create a carousel post on Instagram

And if you want to know how to create a carousel in your Instagram feed – here’s a step-by-step walk through.

How to Create a Carousel in Instagram Feed

  1. Open your Instagram app profile and tap + sign on the top right
  2. Click Multiple-Image Post.
  3. You can select up to 10 images or videos to include.
  4. Tap Next.
  5. Swipe to look through the images that you have selected.
  6. When you’re finished with your edits, tap Next.

In Closing

Just remember Instagram carousel posts provide an easy engagement opportunity as followers can quickly scroll through your photos — but it doesn’t have to stop there.

You want to encourage even more engagement by including a call to action to your carousel post captions. Simply reminding your reader to PIN FOR LATER or SAVE FOR LATER will spark them to take that action. Just don’t do this to every post – as they can be a bit of an overload and annoyance. 

PIN THIS IMAGE!

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Since I share awe-inspiring resources and must-have products for business builders like you who want to streamline their business – my content may contain affiliate links for products I use and love. If you take action (i.e. subscribe, make a purchase) after clicking one of these links, I’ll earn margarita-money which I promise to drink responsibly after creating more helpful content like this. All kidding aside, it’s my responsibility to let you know that an income (however small or large it may be) is made from recommending products I love, use and share with other awesome people like yourself. With your support, I’m able to commit time to this blog and to each of you on your journey!

by Kristin Korn

Ep 67: 5 Simple Instagram Carousel Ideas to Increase Saves

CONTENT, SCALE, STRENGTHEN, VISIBILITY

I help online business owners go from feeling stuck and stagnant to being in total control of how to generate high-quality leads and increase their sales conversions.

I believe the two keys to establishing a lasting business are (1) using your personal experiences to connect with others and (2) automating your sales process.

Whether you build a sales process yourself or have it done for you, I want you to have options available so you can take action today.

GIRL MOM, COACH'S WIFE, MARGARITA LOVER

I'm kristin korn.
Your new Creative & Sales Strategy Coach.

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