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COACH’S WIFE

Ep 43: Branding in Basketball: Two Key Ways College Athletics Uses Social Media

by Kristin Korn

So today, instead of talking to you myself about how branding is used in college athletics I have a special guest with me – my husband and college men’s basketball head coach for SEMO – Southeast Missouri State University – Brad Korn.

BRANDING, BUSINESS, COACH'S WIFE

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The BRAND of Basketball from a Coach’s Wife

I’ve heard my husband, Brad Korn, speak the term “brand of basketball” many times when referring to an opponent or team… 🏀 and while in the shower today (where all my great thoughts seem to come to me lately) I got to thinking about brands when it comes to colleges and their athletics departments. I’m usually […]

With the start of another #MarchMadness weekend I feel pulled to share our real and raw basketball story with everyone.

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The Raw Korn #BallLife Story…. told from me, the coach’s wife to Bradley Korn. This is going to be an entirely different post than you’ve ever heard from me before… but one I feel pulled to share. I want to take this time to share the story of the man behind my K-State posts and […]

Big Game as a Coach’s Wife

Well… today is the day. A big game. The day that preparation will show it’s true self. Tonight we play our biggest in state Big 12 rival… Kansas University. Doubts are never far away. Were our last six consecutive conference wins a fluke?⠀ Are we better than our biggest rival this year?⠀ Have we prepared […]

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I’m Kristin Korn and I help women build brand-focused strategic online marketing plans.


I help women who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business.

I believe the key to establishing a lasting business is to use your personal experiences to connect with others.

Within my Stay in Your Lane Brand Method, I offer women a course roadmap to discover, monetize, promote, and expand their influence.

Would you prefer 1:1 guidance to bring your business idea to life and scale?

CORE Brand Marketing Group connects women with the consulting, creative, and coaching help they need. 

Using our CORE Simplistic Sales System, we not only bring your brand to life with gorgeous assets but generate consistent, qualified leads for your business.

Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team, or attending our kids' sporting events here in Cape Girardeau, Missouri... or traveling to warmer weather!

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