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COACH’S WIFE

The BRAND of Basketball from a Coach’s Wife

by Kristin Korn

I’ve heard my husband, Brad Korn, speak the term “brand of basketball” many times when referring to an opponent or team… 🏀 and while in the shower today (where all my great thoughts seem to come to me lately) I got to thinking about brands when it comes to colleges and their athletics departments. I’m usually […]

COACH'S WIFE

latest post

With the start of another #MarchMadness weekend I feel pulled to share our real and raw basketball story with everyone.

Our Untold Ball Life Story – by a Coach’s Wife

The Raw Korn #BallLife Story…. told from me, the coach’s wife to Bradley Korn. This is going to be an entirely different post than you’ve ever heard from me before… but one I feel pulled to share. I want to take this time to share the story of the man behind my K-State posts and […]

Big Game as a Coach’s Wife

Well… today is the day. A big game. The day that preparation will show it’s true self. Tonight we play our biggest in state Big 12 rival… Kansas University. Doubts are never far away. Were our last six consecutive conference wins a fluke?⠀ Are we better than our biggest rival this year?⠀ Have we prepared […]

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meet the blogger

I’m Kristin Korn and I help women discover their brand influence to monetize their brand.


I help females who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business. I believe the key to establishing a lasting business is being able to use your personal experiences to connect with others. Using my Stay in Your Lane Brand Method, I offer women a roadmap to discover the fortune (influence!) that lies within their brand and leverage it to make their business more profitable faster.

Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team, attending sporting events here in Cape Girardeau, Missouri... or traveling to warmer weather!

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