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Ep 37: Two Ways To Leverage Your Influence

by Kristin Korn

For the last year, I’ve been focused on teaching women how to leverage their influence to monetize their brand. 

What it comes down to is I believe your brand influence is made up of your layers and layers of pivots, life cycles, lessons, and experiences. When you communicate this you create influence.

Meaning the more consistently you voice your message – the more influence you create.

And the more people you can empower with your influence.

Today on this episode I want to share with you TWO ways that I teach business builders to leverage their influence no matter what kind of business they are building or have yet to start creating.

BRANDING, BUSINESS, START, STRENGTHEN

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Ep 36: How To Discover, Attract And Talk To Your Niche Audience

You’ve heard you need to niche down your business in order to grow your profits but how do you exactly do that? 

Ep 35: The #1 Secret To Choosing A Digital Product To Sell

Inside this episode, we will talk about what digital product you should sell. And by doing so we are going to dig into the skills and passions you have that you’ve been unintentionally hiding.

Ep 32: Three Sleazy Sales Tactics to Avoid And What To Do Instead

We’ve all been pressured to purchase a product… whether it be a pair of jeans or a new car. And by going through that sleazy buying process we can assume all sales careers mean you need to act that way to make a sale… But that couldn’t be further from the truth.

So today I want to share with you three sleazy sales tactics to avoid and what to do instead. And these tactics pop up whether you are in direct sales, a brick a mortar store, or an online-based business. You’ve seen them all and possibly even done them yourself. By understanding what to do instead you’ll know how to create a win-win for you and your prospective buyer.

Ep 26: 3 Ways To Create A More Impactful Brand Online

When I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.
 
* We seek validation that what we are doing is making an impact.
* That the time we are spending on writing captions and blog posts and podcasts is worth it.
* That someone out there is paying attention to our message.
 
Press play on this episode where I share with you what I’m doing instead of seeking validation through likes, comments, and follower count. It may just change the way you look and feel about content for good.

Ep 23: Why It May Be Time To Marie Kondo Your Content Marketing Strategy

You’ve heard her voice loud and clear – Out with the clutter – if it doesn’t spark joy then we don’t need it. 
 
And in today’s episode, I’m not just talking about your underwear drawer or food pantry. The same goes for the content marketing strategy in your business.
 
Used to experts would say – show up every day – be seen – get in from of your customers – just post something.
 
But that was so 2018 and early 2019.
 
Yes – consistency and staying top of mind of your audience will always be key.  But it’s not about quantity over quality.

Why Using Caption Templates Hurts Your Brand

Want to use social media to grow your business? But have no idea what to post or say in your captions?! 🤷Here’s how to build trust and monetize your brand.

How To Use Your Superpower To Attract New Clients

Ep 18: How To Use Your Superpower To Attract New Clients

Every personal brand has a unique set of core beliefs that shape who you are as a brand. I covered these in a two-part podcast series in episodes #5 and #6  if you need a refresher to discover yours.

Once your beliefs are uncovered, your “superpowers” help guide your vision, strengthen your authority, differentiate your brand, and attract customers that love you.

5 Reasons Why Talking to Fewer People Will Increase Your Profits

Ep 17: 5 Reasons Why Talking to Fewer People Will Increase Your Profits

Ok so you start a business you have a product or collection of products to sell and you start marketing all of them to everyone in your timeline right? I mean success will come faster if you offer a range of services… the more the merrier.

Because after all… if you just chose to market ONE THING how will you ever get enough customers?

Boy oh boy was this was one area in my business that I missed the mark on big time in the beginning. 

Kristin Korn Episode 16 copy

Ep 16: You Will Fail On Instagram If You Don’t Choose To Do THIS

Alright, so there’s an old saying that goes along the lines that if you do not have a brand, you have a commodity.

First let’s start off by explaining what commodities are. Commodities are interchangeable goods. And yes I was raised a farm girl so here me out on this one….

hey there!

meet the blogger

I’m Kristin Korn and I help women discover their brand influence to monetize their brand.


I help females who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business. I believe the key to establishing a lasting business is being able to use your personal experiences to connect with others. Using my Stay in Your Lane Brand Method, I offer women a roadmap to discover the fortune (influence!) that lies within their brand and leverage it to make their business more profitable faster.

Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team, attending sporting events here in Cape Girardeau, Missouri... or traveling to warmer weather!

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