the   BLOG

welcome to


Ep 47: The Only Way Direct Sales Reps Can Withstand A Company Pivot

by Kristin Korn

So many times clients who are in direct sales will come to me tripped up being able to tie together who they are as a mom, business builder, and a direct sales rep.

They understand that personal branding is important to their success but they struggle with how to promote a personal brand – themselves! – and not a company.


latest post

Ep 46: Find Your Brand Colors In These 4 Unexpected Places

Whether you in the beginning stages of promoting your personal brand instead of the company you rep for or you’re in the midst of a new business start-up or you have been dragging your feet on a re-brand – today I want to share where you can look to find inspiration for your brand colors.

Ep 43: Branding in Basketball: Two Key Ways College Athletics Uses Social Media

So today, instead of talking to you myself about how branding is used in college athletics I have a special guest with me – my husband and college men’s basketball head coach for SEMO – Southeast Missouri State University – Brad Korn.

Ep 42: Three Ways To Grow Your Client Leads Using Social Media

It’s no secret that I love social media for creating deeper connections with my clients – but do you know that there’s a simple strategy I use to do this?
There is.
If you are feeling overwhelmed when it comes to what to post to social media to grow your business… I want to break it down for you in this episode. Get ready… I’m sharing THREE WAYS to grow your client leads using social media and from here on out your “overwhelm” with content will be gone!

Ep 41: Is Your Website Costing You, Clients? How To Best Grab A User’s Attention In Under 12 Seconds.

You have a website but now, what? How are you greeting people when they land on your site?
Where are you directing them to go? Want action do you want them to take? What do you have them looking at and why?
If they are your ideal client you should know exactly why they landed on your site and this introduction should be just as warm and friendly as if you were walking into a specialty store greeted by a clerk.

Ep 37: Two Ways To Leverage Your Influence

For the last year, I’ve been focused on teaching women how to leverage their influence to monetize their brand. 

What it comes down to is I believe your brand influence is made up of your layers and layers of pivots, life cycles, lessons, and experiences. When you communicate this you create influence.

Meaning the more consistently you voice your message – the more influence you create.

And the more people you can empower with your influence.

Today on this episode I want to share with you TWO ways that I teach business builders to leverage their influence no matter what kind of business they are building or have yet to start creating.

Ep 36: How To Discover, Attract And Talk To Your Niche Audience

You’ve heard you need to niche down your business in order to grow your profits but how do you exactly do that? 

Ep 35: The #1 Secret To Choosing A Digital Product To Sell

Inside this episode, we will talk about what digital product you should sell. And by doing so we are going to dig into the skills and passions you have that you’ve been unintentionally hiding.

Ep 32: Three Sleazy Sales Tactics to Avoid And What To Do Instead

We’ve all been pressured to purchase a product… whether it be a pair of jeans or a new car. And by going through that sleazy buying process we can assume all sales careers mean you need to act that way to make a sale… But that couldn’t be further from the truth.

So today I want to share with you three sleazy sales tactics to avoid and what to do instead. And these tactics pop up whether you are in direct sales, a brick a mortar store, or an online-based business. You’ve seen them all and possibly even done them yourself. By understanding what to do instead you’ll know how to create a win-win for you and your prospective buyer.

Ep 26: 3 Ways To Create A More Impactful Brand Online

When I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.
* We seek validation that what we are doing is making an impact.
* That the time we are spending on writing captions and blog posts and podcasts is worth it.
* That someone out there is paying attention to our message.
Press play on this episode where I share with you what I’m doing instead of seeking validation through likes, comments, and follower count. It may just change the way you look and feel about content for good.

hey there!

meet the blogger

I’m Kristin Korn and I help women build brand-focused strategic online marketing plans.

I help females who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business. I believe the key to establishing a lasting business is being able to use your personal experiences to connect with others. Using my Stay in Your Lane Brand Method,  I offer women a roadmap to monetize their influence. Using a simplistic sales process we develop brand-focused strategic online marketing plans to make their brand more profitable faster.

Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team, or attending our kids' sporting events here in Cape Girardeau, Missouri... or traveling to warmer weather!

ways to work together...


just what I need!

Stop talking about this is the year you take your business to the next level and do it! Inside this online community you'll discover your voice, share your story, and develop your brand in a humble, confident, and impactful way.



Lacking a consistent visible presence with a cohesive aesthetic? Meaning, does your content visually look out of whack? Not giving the best first impression? For brand elements, logos, and more...


let me start here!

You know that online education can make an impact on your business, and you've come to me for my best advice on leveraging your knowledge to create content or a digital product? You got it! Start here.

1:1 personal brand consulting, creative, & Coaching

Pin It on Pinterest