You’ve heard her voice loud and clear – Out with the clutter – if it doesn’t spark joy then we don’t need it.
And in today’s episode, I’m not just talking about your underwear drawer or food pantry. The same goes for the content marketing strategy in your business.
Used to experts would say – show up every day – be seen – get in from of your customers – just post something.
But that was so 2018 and early 2019.
Yes – consistency and staying top of mind of your audience will always be key. But it’s not about quantity over quality.
Want to use social media to grow your business? But have no idea what to post or say in your captions?! 🤷Here’s how to build trust and monetize your brand.
Every personal brand has a unique set of core beliefs that shape who you are as a brand. I covered these in a two-part podcast series in episodes #5 and #6 if you need a refresher to discover yours.
Once your beliefs are uncovered, your “superpowers” help guide your vision, strengthen your authority, differentiate your brand, and attract customers that love you.
Ok so you start a business you have a product or collection of products to sell and you start marketing all of them to everyone in your timeline right? I mean success will come faster if you offer a range of services… the more the merrier.
Because after all… if you just chose to market ONE THING how will you ever get enough customers?
Boy oh boy was this was one area in my business that I missed the mark on big time in the beginning.
Alright, so there’s an old saying that goes along the lines that if you do not have a brand, you have a commodity.
First let’s start off by explaining what commodities are. Commodities are interchangeable goods. And yes I was raised a farm girl so here me out on this one….
If there’s one business that’s easy to start and one you can make income right away with, it’s one in direct sales — having been a part of a few direct sales models in my day, I’ve seen marketing done well, while also done horribly wrong.
With over eight years of experience in this space, I’ve used a simple system to grow my business portfolio into a six-figure annual income while being a part of multiple direct sales companies.
Press play right now on Branding Bites Podcast Episode 14 as I share the first mistake I made in my direct sales business and my 5-Step Method For Building A Direct Sales Business On The Web. A proven way to attract new clients, create engagement, and grow your online sales… in less than 30 days!
Everyone seems to want to get their hands on the magic trick that will take their account from 2k to 10k followers overnight. But today, I want to give you my thoughts on this whole follower obsession and show you why engagement should be your top priority over follower count.
On the Last Episode I shared what steps to take to overcome the ‘comparison trap’ with a gratitude state of mind in order to live with such clarity you will have no time or need to compare your life to others. If you missed it, go back to Branding Bites Podcast Episode #9.
Today I want to piggyback off that topic and share ten caption starters In Order To Express Gratitude on Social Media as a business owner.
It will take some thinking (and probably thinking in a new way) and sharing some personal thoughts about your journey but don’t be afraid to get personal and let people into your world.
Remember, you are a brand and the more you can share who you really are the better it is for creating authentic relationships and trust.
In today’s world of digital marketing and online sales, one thing to understand from the beginning is that you’re “selling” so much more than just your product or service on a daily basis.
Every day readers of your original content are paying attention to the experience that your brand gives them, and the emotions that you invoke within them.
What this means is that you are not selling your product, service or opportunity…
You’re in reality selling yourself, your image and your reputation.
Which is short, is your personal brand.
You sell you personal brand every time you show up online.
This week I cussed and eight people unsubscribed within one hour of pressing SEND on my weekly email.
My “get your shit together in 2020” campaign listed the five steps I recommended for your brand and business but after sending it several unsubscribed.
I help females who want more clarity and purpose go from feeling stuck and stagnant to having a confident, brand-focused business in less than a month. Using my Stay in Your Lane Brand Method I offer them a roadmap to uncover their superpower and leverage it to make their brand more profitable faster. Some use this method to crack the code on what to post that will attract more clients, while others use it to build an extra stream of income with a digital product offer.
Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team, attending sporting events here in Manhattan, Kansas or traveling!
How to Gain Trust with a Consistent Brand Identity
My #1 Secret To Writing Magnetic Copy
5 Reasons Why Talking to Fewer People Will Increase Your Profits
The BRAND of Basketball from a Coach's Wife
6 Reasons Why Personal Branding is a Non-Negotiable
The 5-Step Method For Building A Direct Sales Business On The Web
My First 8 Days to Becoming Healthier
My One Unexpected Joy From 2019 That Could Bring You More Clarity
Stop talking about this is the year you take your business to the next level and do it! This online library is loaded with creatives and content guidance to expand your digital reach to attract new clients.
Lacking a consistent visible presence with a cohesive aesthetic? Meaning, does your content visually look out of whack? Not giving the best first impression? For brand elements, logos, and more...
You know that online education can make an impact on your business, and you've come to me for my best advice on leveraging your knowledge to create content or a digital product? You got it! Start here.