For the last year, I’ve been focused on teaching women how to leverage their influence to monetize their brand.
What it comes down to is I believe your brand influence is made up of your layers and layers of pivots, life cycles, lessons, and experiences. When you communicate this you create influence.
Meaning the more consistently you voice your message – the more influence you create.
And the more people you can empower with your influence.
Today on this episode I want to share with you TWO ways that I teach business builders to leverage their influence no matter what kind of business they are building or have yet to start creating.
You’ve heard you need to niche down your business in order to grow your profits but how do you exactly do that?
Inside this episode, we will talk about what digital product you should sell. And by doing so we are going to dig into the skills and passions you have that you’ve been unintentionally hiding.
We’ve all been pressured to purchase a product… whether it be a pair of jeans or a new car. And by going through that sleazy buying process we can assume all sales careers mean you need to act that way to make a sale… But that couldn’t be further from the truth.
So today I want to share with you three sleazy sales tactics to avoid and what to do instead. And these tactics pop up whether you are in direct sales, a brick a mortar store, or an online-based business. You’ve seen them all and possibly even done them yourself. By understanding what to do instead you’ll know how to create a win-win for you and your prospective buyer.
When I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.
* We seek validation that what we are doing is making an impact.
* That the time we are spending on writing captions and blog posts and podcasts is worth it.
* That someone out there is paying attention to our message.
Press play on this episode where I share with you what I’m doing instead of seeking validation through likes, comments, and follower count. It may just change the way you look and feel about content for good.
You’ve heard her voice loud and clear – Out with the clutter – if it doesn’t spark joy then we don’t need it.
And in today’s episode, I’m not just talking about your underwear drawer or food pantry. The same goes for the content marketing strategy in your business.
Used to experts would say – show up every day – be seen – get in from of your customers – just post something.
But that was so 2018 and early 2019.
Yes – consistency and staying top of mind of your audience will always be key. But it’s not about quantity over quality.
Want to use social media to grow your business? But have no idea what to post or say in your captions?! 🤷Here’s how to build trust and monetize your brand.
Every personal brand has a unique set of core beliefs that shape who you are as a brand. I covered these in a two-part podcast series in episodes #5 and #6 if you need a refresher to discover yours.
Once your beliefs are uncovered, your “superpowers” help guide your vision, strengthen your authority, differentiate your brand, and attract customers that love you.
Ok so you start a business you have a product or collection of products to sell and you start marketing all of them to everyone in your timeline right? I mean success will come faster if you offer a range of services… the more the merrier.
Because after all… if you just chose to market ONE THING how will you ever get enough customers?
Boy oh boy was this was one area in my business that I missed the mark on big time in the beginning.
Alright, so there’s an old saying that goes along the lines that if you do not have a brand, you have a commodity.
First let’s start off by explaining what commodities are. Commodities are interchangeable goods. And yes I was raised a farm girl so here me out on this one….
I help females who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business. I believe the key to establishing a lasting business is being able to use your personal experiences to connect with others. Using my Stay in Your Lane Brand Method, I offer women a roadmap to discover the fortune (influence!) that lies within their brand and leverage it to make their business more profitable faster.
Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team, attending sporting events here in Cape Girardeau, Missouri... or traveling to warmer weather!
How to Gain Trust with a Consistent Brand Identity
My #1 Secret To Writing Magnetic Copy
5 Reasons Why Talking to Fewer People Will Increase Your Profits
The BRAND of Basketball from a Coach's Wife
6 Reasons Why Personal Branding is a Non-Negotiable
Three Sleazy Sales Tactics to Avoid And What To Do Instead
My Favorite Work From Home Lounge Wear
My One Unexpected Joy From 2019 That Could Bring You More Clarity
Stop talking about this is the year you take your business to the next level and do it! Inside this online community you'll discover your voice, share your story, and develop your brand in a humble, confident, and impactful way.
Lacking a consistent visible presence with a cohesive aesthetic? Meaning, does your content visually look out of whack? Not giving the best first impression? For brand elements, logos, and more...
You know that online education can make an impact on your business, and you've come to me for my best advice on leveraging your knowledge to create content or a digital product? You got it! Start here.