With the number of people online every day, you have potential buyers out there right now searching for your product offer.
You have a more significant opportunity to reach your audience online than ever before.
But without the correct message targeting every time you share content, you could be losing clients.
Being it’s my passion to help women monetize their knowledge, which I call brand influence, today I want to jump into the signs to look for that it’s time for you to start your passion business.
And by passion business I mean relying on the intersect of your passions, skills, and interest… many times I refer to that as your superpower as mentioned in Episode 18.
Your superpower is the result of your layers and layers of pivots, life cycles, and experiences that have led you to where you are right now.
So let me just start off by saying you should never rely on social media to build your business.
What?! did I really just say that? Don’t use social media to grow your business, make more sales, connect with more people?
Well yes and no. Let me explain…
Using my Stay in Your Lane Brand Method and the Sales Process I teach – the goal of content marketing should be to build your email list.
Yes – your email list should be your top priority every time you put content out even if that’s on social media.
A lead magnet allows you to grow your email list with ideal clients. In simple terms, a lead magnet is any article or service that is given in exchange for a reader’s contact information, most importantly their email address. Most are free of charge but you may see some lead magnets referred to as “tiny offers” where they are sold for a small $7 price tag.
Using an opt-in form, you deliver the lead magnet to them and enter them into your sales process and email sequence automation.
It’s no secret that I love social media for creating deeper connections with my clients – but do you know that there’s a simple strategy I use to do this?
If you are feeling overwhelmed when it comes to what to post to social media to grow your business… I want to break it down for you in this episode. Get ready… I’m sharing THREE WAYS to grow your client leads using social media and from here on out your “overwhelm” with content will be gone!
You have a website but now, what? How are you greeting people when they land on your site?
Where are you directing them to go? Want action do you want them to take? What do you have them looking at and why?
If they are your ideal client you should know exactly why they landed on your site and this introduction should be just as warm and friendly as if you were walking into a specialty store greeted by a clerk.
Are there hundreds if not thousands of other people who sell the same thing as you?
This could be the case if you are part of a direct sales business and sell oils, skincare, lotions, or supplements…
Maybe you have your own online shop filled with mugs, shirts, and journals – some custom and some drop-shipped – but overall the sayings you sell on your merchandise resemble other retailers.
Or maybe you’re a creative and you design custom birthday signs, watercolor paintings or pencils drawings.
Either literally or figuratively – you are all selling the same thing.
Have you ever really thought about that?
You’ve heard you need to niche down your business in order to grow your profits but how do you exactly do that?
Inside this episode, we will talk about what digital product you should sell. And by doing so we are going to dig into the skills and passions you have that you’ve been unintentionally hiding.
We’ve all been pressured to purchase a product… whether it be a pair of jeans or a new car. And by going through that sleazy buying process we can assume all sales careers mean you need to act that way to make a sale… But that couldn’t be further from the truth.
So today I want to share with you three sleazy sales tactics to avoid and what to do instead. And these tactics pop up whether you are in direct sales, a brick a mortar store, or an online-based business. You’ve seen them all and possibly even done them yourself. By understanding what to do instead you’ll know how to create a win-win for you and your prospective buyer.
I help females who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business. I believe the key to establishing a lasting business is being able to use your personal experiences to connect with others. Using my Stay in Your Lane Brand Method, I offer women a roadmap to monetize their influence. Using a simplistic sales process we develop brand-focused strategic online marketing plans to make their brand more profitable faster.
Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team, or attending our kids' sporting events here in Cape Girardeau, Missouri... or traveling to warmer weather!
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