Brand Strategy Articles

The 5 Stages of Entrepreneurial Success – Which Are You In?

Starting a business is such a thrilling adventure, isn’t it? 🌟 It's packed with endless possibilities and a fair share of challenges. Every entrepreneur moves through different stages of business growth and development, whether you’re just starting out or have years...

2024 Marketing and Personal Branding Trends For Creative Entrepreneurs

As a creative business owner, it's important to stay ahead of the game and be aware of the latest trends in marketing and personal branding. In today’s fast-paced digital world, things are constantly changing, and what worked yesterday may not work tomorrow. That’s...

Boost Your Online Business with a Business Coach: How I Can Help, Even in Your Industry!

Have a burning question you'd love to ask me about your creative business? Get personalized advice tailored to your peculiar predicaments. Plus, it's all anonymous. No need to worry about anyone judging your hand-knitted cat sweater business. Every week, I'll...

4 Distinct Areas to Improve in Your Creative Business This New Year

Alright, fellow creative souls! It's time to bid adieu to the past year, dust off those sketchbooks, and tune up those instruments as we charge into the New Year head-on. Get ready for a year packed with freedom, flexibility, and loads of growth opportunities. In this...
Why Building a Brand is Important For Small Businesses

Why Building a Brand is Important For Small Businesses

As a small business owner, you may be wondering why building a brand is important. After all, isn’t it enough to simply have a great product or service? The answer is no. In today’s competitive marketplace, it’s more important than ever to have a strong brand that differentiates you from your competitors. In this article, I cover what is a brand, why your business needs one, and 8 benefits of taking the time to invest in building a brand for your business.

Ep 104: 4 Steps To Branding Your Unique Business

Ep 104: 4 Steps To Branding Your Unique Business

The most important thing to acknowledge when branding your business is that people need emotional navigation, and consumers want connection, relationships, and something new to get behind and inspire them. So when it comes to branding your business, I share the four steps to take so you can influence how clients perceive you.

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5 Signs It’s Time To Turn Your Passion Into A Business

5 Signs It’s Time To Turn Your Passion Into A Business

There’s no other subject that I’d rather talk about with you than how to know when it’s time to GO FOR IT and step into a purpose-driven business. When it comes to starting a purpose-driven business, it’s not as easy as choosing a skill or interest, doing that thing to make money, and living happily ever after. But inside this article, I’m sharing the 5 beginning signs to look for to know that you’re ready to start a purpose-driven business.

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Ep 99: How To Write A Brand Positioning Statement

Ep 99: How To Write A Brand Positioning Statement

When offering an outstanding service or building an exceptional product isn’t enough to stand out in your industry, define your brand with a brand positioning statement.

In this article, I explain why every size business (from 1 – 1,000 employees) must declare your positioning statement to guide your messaging and ensure all communication is consistent. Plus I share the exact structure I used to write my own positioning statement!

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Ep 94: 3 Steps To Create Strong Brand Positioning

Ep 94: 3 Steps To Create Strong Brand Positioning

As an online seller of goods or services, you need to stand out and differentiate yourself from others in your industry. Even though you can’t control your customer’s mind, you can follow a well-defined brand strategy to positively influence your brand positioning in the eyes of your niche audience. Inside this article, I share the three steps to create strong brand positioning.

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Ep 90: How To Define Your Ideal Client

Ep 90: How To Define Your Ideal Client

Defining your ideal client is one of the most important elements of your brand strategy. Before ever building your website, creating your offer, or detailing specific services, you first need to understand who your audience is and what their needs are. Inside this article, I share how by defining a niche, the more you expand your audience, not shrink it. Plus, I offer my strategy for identifying your ideal client profile. Where to find them and how to create content to attract them!

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Ep 81: 4 Reasons You Don’t Need To Be Empowered To Start A Business

Ep 81: 4 Reasons You Don’t Need To Be Empowered To Start A Business

Phrases like empowered women, women empowerment, and positively empowered are thrown around more often these past few years. But what if they are doing more harm than good when it comes to encouraging women to start new businesses? Inside this article, I break down the mean of EMPOWERING women and why you might think twice about using that term again. Read along as I share 4 Reasons You Don’t Need To Be Empowered To Start A Business!

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