Brand Strategy Articles

Ep 80: How To Find Your Purpose In A Traditional Career Path

Listen here Podcast Show Notes Let me cut to the chase here and say I know all about the inner struggles of keeping a great-paying job while trying to find what makes you truly happy and fulfilled. Maybe you've juggled it all - full-time career and direct sales, but...

Ep 79: How To Build A Profitable Online Business In 5 Steps

Listen here Podcast Show Notes Ready to ditch spammy promotional posts and confusing social media strategies for good? Inside this article, I’m sharing with you the 5 steps to building your own confident, brand-focused online business, which includes incorporating my...

Ep 78: The Mindset You Need To Become An Entrepreneur

Listen here Podcast Show Notes If you find yourself avoiding challenges and giving up easily - it's time to rewire your mind from a fixed mindset into a growth mindset so you can start to learn from criticism, reach higher achievements, and ultimately have a greater...

Ep 77: How To Set Goals That Fulfill Not Frustrate

Listen here Podcast Show Notes By setting goals, you can trigger new behaviors, keeps you in your lane, and helps you sustain momentum in life. But what if the way you’ve been setting goals in the past was doing more harm than good? Inside this article, I share how to...
Ep 99: How To Write A Brand Positioning Statement

Ep 99: How To Write A Brand Positioning Statement

When offering an outstanding service or building an exceptional product isn’t enough to stand out in your industry, define your brand with a brand positioning statement.

In this article, I explain why every size business (from 1 – 1,000 employees) must declare your positioning statement to guide your messaging and ensure all communication is consistent. Plus I share the exact structure I used to write my own positioning statement!

Ep 94: 3 Steps To Create Strong Brand Positioning

Ep 94: 3 Steps To Create Strong Brand Positioning

As an online seller of goods or services, you need to stand out and differentiate yourself from others in your industry. Even though you can’t control your customer’s mind, you can follow a well-defined brand strategy to positively influence your brand positioning in the eyes of your niche audience. Inside this article, I share the three steps to create strong brand positioning.

Ep 90: How To Define Your Ideal Client

Ep 90: How To Define Your Ideal Client

Defining your ideal client is one of the most important elements of your brand strategy. Before ever building your website, creating your offer, or detailing specific services, you first need to understand who your audience is and what their needs are. Inside this article, I share how by defining a niche, the more you expand your audience, not shrink it. Plus, I offer my strategy for identifying your ideal client profile. Where to find them and how to create content to attract them!

Ep 17: 5 Reasons Why Talking to Fewer People Will Increase Your Profits

Ep 17: 5 Reasons Why Talking to Fewer People Will Increase Your Profits

Ok so you start a business you have a product or collection of products to sell and you start marketing all of them to everyone in your timeline right? I mean success will come faster if you offer a range of services… the more the merrier.

Because after all… if you just chose to market ONE THING how will you ever get enough customers?

Boy oh boy was this was one area in my business that I missed the mark on big time in the beginning. 

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Ep 3: 6 Reasons Why Personal Branding is a Non-Negotiable

Ep 3: 6 Reasons Why Personal Branding is a Non-Negotiable

Today I’m laying all my beliefs out there when it comes to why Personal Branding is a Non-Negotiable when it comes to building a business, advancing your career or becoming an influencer.

What it comes down to is if you don’t have a powerful and visible personal brand, you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life.

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Ep 1: What To Do When Your Brand Feels Stuck

Ep 1: What To Do When Your Brand Feels Stuck

It’s been incredibly moving to watch women get excited to see their business look legit and know how to speak to their audience a little more confidently.

For the last three years, I’ve helped hundreds of women who own a business be able to stand out a little more on social media using the branding strategies I teach and the logos and visual identity I designed for them.

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