Today I want to talk about a subject that is completely swept under the rug when it comes to job or career pivots. And that is the emotional effect of pivoting your career path.
Today I’m being joined with my friend and brand consulting client Jennifer Burkhart. She will be answering questions I toss at her during a live consulting session – so I can help her with her social media content strategy.
There’s no denying everyone is living in a bit of fear right now… with their health, their food supply, their mental well being, their family, kids schooling, all the things that usually don’t consume this much worry and brain space.
Besides the usual day to day life – we then have an online business to keep afloat.
Then the question you’re suddenly asking is..
“How do I market my online business and personal brand while being sensitive to the current environment?”
Want to use social media to grow your business? But have no idea what to post or say in your captions?! 🤷Here’s how to build trust and monetize your brand.
Boy, is that easier said than done. Especially when hard looks like missed sales goals, flopped ads, email unsubscribes, client return requests and alllll the things that get us down and out.
And no… all the cute Insta quotes in the world can’t pick us back up at times.
When we want things to be easy or at minimum handed a clear path to success… and we expect our actions to bring us closer to our goals… we are inevitably disappointed when things don’t go as planned.
Multitasking seems like a great way to get a lot done at once. I mean us entrepreneurs are always looking to save time and get more things done so if we can knock different tasks right after one another or at once – isn’t that a good way to increase productivity?
While multitasking might seem like you are accomplishing many things at once, research has shown that our brains are not nearly as good at handling multiple tasks as we like to think we are.
Everyone seems to want to get their hands on the magic trick that will take their account from 2k to 10k followers overnight. But today, I want to give you my thoughts on this whole follower obsession and show you why engagement should be your top priority over follower count.
Let’s get real. Feeling completely overwhelmed and exhausted in your personal or professional life has nothing to do with how many awake hours you have to work.
It’s because the hours you do have you spend too much time trying to juggle more than one thing.
The highest cost of doing multiple things at once is a gradual, long-term decline in your productivity and satisfaction.
If I’m being honest, When you get in the habit of always dividing your attention you are half-assing every activity or task you do.
As we close out 2019 and enter a new year and a new decade it’s only appropriate to honor the past year by celebrating your joys, mourning your losses, and shaking your head at the wonder of all of it.
Today I wanted to get very honest and transparent with you and share an unexpected joy of mine from 2019.
I know many of you have direct sales experience or are currently in one so I think this story will help you in many ways find clarity if you are thinking of expanding or pivoting your business portfolio.
A successful Holiday Promotion doesn’t happen without some thoughtful planning… and since you, my dear are a purpose-driven CEO you aren’t going to pass up the chance to snag a new client or two or ten!
And if you think your tiny business doesn’t have a chance against the big dogs of the social space, think again. Remember, people do business with people… and the more emotion and storytelling you do the more you are going to connect with your ideal clients.
I help females who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business. I believe the key to establishing a lasting business is being able to use your personal experiences to connect with others. Using my Stay in Your Lane Brand Method, I offer women a roadmap to discover the fortune (influence!) that lies within their brand and leverage it to make their business more profitable faster.
Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team, attending sporting events here in Cape Girardeau, Missouri... or traveling to warmer weather!
How to Gain Trust with a Consistent Brand Identity
My #1 Secret To Writing Magnetic Copy
5 Reasons Why Talking to Fewer People Will Increase Your Profits
The BRAND of Basketball from a Coach's Wife
6 Reasons Why Personal Branding is a Non-Negotiable
Three Sleazy Sales Tactics to Avoid And What To Do Instead
My Favorite Work From Home Lounge Wear
My One Unexpected Joy From 2019 That Could Bring You More Clarity
Stop talking about this is the year you take your business to the next level and do it! This online library is loaded with creatives and content guidance to expand your digital reach to attract new clients.
Lacking a consistent visible presence with a cohesive aesthetic? Meaning, does your content visually look out of whack? Not giving the best first impression? For brand elements, logos, and more...
You know that online education can make an impact on your business, and you've come to me for my best advice on leveraging your knowledge to create content or a digital product? You got it! Start here.