We as human beings are social creatures – we need to be around others to thrive in life. In-person connections can ease stress, anxiety, and depression, boost self-worth, provide comfort and joy, prevent loneliness, and even add years to your life. 

So when these connections are made it makes a huge impact on our mental health and overall happiness.

But as technology has advanced we tend to rely on social media platforms such as Facebook, Twitter, YouTube, and Instagram to fill that connection need.

So let me just start off by saying you should never rely on social media to build your business.

What?! did I really just say that? Don’t use social media to grow your business, make more sales, connect with more people?

Well yes and no. Let me explain… 

Using my Stay in Your Lane Brand Method and the Sales Process I teach – the goal of content marketing should be to build your email list. 

Yes – your email list should be your top priority every time you put content out even if that’s on social media.

A lead magnet allows you to grow your email list with ideal clients. In simple terms, a lead magnet is any article or service that is given in exchange for a reader’s contact information, most importantly their email address. Most are free of charge but you may see some lead magnets referred to as “tiny offers” where they are sold for a small $7 price tag.

Using an opt-in form, you deliver the lead magnet to them and enter them into your sales process and email sequence automation.

In this episode, I’m setting fear aside and using my voice to eliminate shame from the workplace and beyond. Allow me to share why the decision to change should come from a conscious effort to learn… not by attacking another’s character.

In this episode, I’m setting fear aside and using my voice to eliminate shame from the workplace and beyond. Allow me to share why the decision to change should come from a conscious effort to learn… not by attacking another’s character.

Today I want to talk about a subject that is completely swept under the rug when it comes to job or career pivots. And that is the emotional effect of pivoting your career path.

Today I’m being joined with my friend and brand consulting client Jennifer Burkhart. She will be answering questions I toss at her during a live consulting session – so I can help her with her social media content strategy.

There’s no denying everyone is living in a bit of fear right now… with their health, their food supply, their mental well being, their family, kids schooling, all the things that usually don’t consume this much worry and brain space.

Besides the usual day to day life – we then have an online business to keep afloat.

Then the question you’re suddenly asking is.. 

“How do I market my online business and personal brand while being sensitive to the current environment?”

Want to use social media to grow your business? But have no idea what to post or say in your captions?! 🤷Here’s how to build trust and monetize your brand.