Today I’m being joined with my friend and brand consulting client Jennifer Burkhart. She will be answering questions I toss at her during a live consulting session – so I can help her with her social media content strategy.

There’s no denying everyone is living in a bit of fear right now… with their health, their food supply, their mental well being, their family, kids schooling, all the things that usually don’t consume this much worry and brain space.

Besides the usual day to day life – we then have an online business to keep afloat.

Then the question you’re suddenly asking is.. 

“How do I market my online business and personal brand while being sensitive to the current environment?”

Want to use social media to grow your business? But have no idea what to post or say in your captions?! 🤷Here’s how to build trust and monetize your brand.

Boy, is that easier said than done. Especially when hard looks like missed sales goals, flopped ads, email unsubscribes, client return requests and alllll the things that get us down and out.

And no… all the cute Insta quotes in the world can’t pick us back up at times.

When we want things to be easy or at minimum handed a clear path to success… and we expect our actions to bring us closer to our goals… we are inevitably disappointed when things don’t go as planned. 

Multitasking seems like a great way to get a lot done at once. I mean us entrepreneurs are always looking to save time and get more things done so if we can knock different tasks right after one another or at once – isn’t that a good way to increase productivity?

While multitasking might seem like you are accomplishing many things at once, research has shown that our brains are not nearly as good at handling multiple tasks as we like to think we are.

Everyone seems to want to get their hands on the magic trick that will take their account from 2k to 10k followers overnight. But today, I want to give you my thoughts on this whole follower obsession and show you why engagement should be your top priority over follower count.

Let’s get real. Feeling completely overwhelmed and exhausted in your personal or professional life has nothing to do with how many awake hours you have to work.
 
It’s because the hours you do have you spend too much time trying to juggle more than one thing.
 
The highest cost of doing multiple things at once is a gradual, long-term decline in your productivity and satisfaction.
 
If I’m being honest, When you get in the habit of always dividing your attention you are half-assing every activity or task you do.

As we close out 2019 and enter a new year and a new decade it’s only appropriate to honor the past year by celebrating your joys, mourning your losses, and shaking your head at the wonder of all of it.

Today I wanted to get very honest and transparent with you and share an unexpected joy of mine from 2019.

I know many of you have direct sales experience or are currently in one so I think this story will help you in many ways find clarity if you are thinking of expanding or pivoting your business portfolio.

A successful Holiday Promotion doesn’t happen without some thoughtful planning… and since you, my dear are a  purpose-driven CEO you aren’t going to pass up the chance to snag a new client or two or ten!

And if you think your tiny business doesn’t have a chance against the big dogs of the social space, think again. Remember, people do business with people… and the more emotion and storytelling you do the more you are going to connect with your ideal clients.