As an online marketer, it’s important to keep a close eye on what’s trending around us… whether you are a local business or an online entrepreneur.
 
You want to deliver relevant and relatable content to your target market but at the same time, you need to stay within your content strategy.
 
When you get too off-topic your audience can broaden too much.  Which in return leads you right back to where you were when you were struggling to attract the right audience to your brand.

When I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.
 
* We seek validation that what we are doing is making an impact.
* That the time we are spending on writing captions and blog posts and podcasts is worth it.
* That someone out there is paying attention to our message.
 
Press play on this episode where I share with you what I’m doing instead of seeking validation through likes, comments, and follower count. It may just change the way you look and feel about content for good.

When I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.
 
* We seek validation that what we are doing is making an impact.
* That the time we are spending on writing captions and blog posts and podcasts is worth it.
* That someone out there is paying attention to our message.
 
Press play on this episode where I share with you what I’m doing instead of seeking validation through likes, comments, and follower count. It may just change the way you look and feel about content for good.

When I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.
 
* We seek validation that what we are doing is making an impact.
* That the time we are spending on writing captions and blog posts and podcasts is worth it.
* That someone out there is paying attention to our message.
 
Press play on this episode where I share with you what I’m doing instead of seeking validation through likes, comments, and follower count. It may just change the way you look and feel about content for good.

There’s no denying everyone is living in a bit of fear right now… with their health, their food supply, their mental well being, their family, kids schooling, all the things that usually don’t consume this much worry and brain space.

Besides the usual day to day life – we then have an online business to keep afloat.

Then the question you’re suddenly asking is.. 

“How do I market my online business and personal brand while being sensitive to the current environment?”

You’ve heard her voice loud and clear – Out with the clutter – if it doesn’t spark joy then we don’t need it. 
 
And in today’s episode, I’m not just talking about your underwear drawer or food pantry. The same goes for the content marketing strategy in your business.
 
Used to experts would say – show up every day – be seen – get in from of your customers – just post something.
 
But that was so 2018 and early 2019.
 
Yes – consistency and staying top of mind of your audience will always be key.  But it’s not about quantity over quality.

Whether it’s a weekly email you send out to your list, an Instagram post, a blog entry, or you are building a sales page for your digital product offer… we all strive to write copy that draws the reader closer to us and deepens our connection with them, right?
 
I train a lot about this in my Content Marketing Step of my Stay in Your Lane Brand Method.
 
What we really want is writing that’s compelling, interesting, and unique to use.
 
We need copywriting that’s magnetic.

Ever wonder what the world’s most successful entrepreneurs looked like when they first started?

Ding, Ding, Ding…

Like beginners. They had no clue what they were doing. 

Seriously. No one has it all figured out, especially in the early days.

But if you ever want to hit goals and reach the success you dream of – you must train yourself to start BEFORE you’re ready.

Every personal brand has a unique set of core beliefs that shape who you are as a brand. I covered these in a two-part podcast series in episodes #5 and #6  if you need a refresher to discover yours.

Once your beliefs are uncovered, your “superpowers” help guide your vision, strengthen your authority, differentiate your brand, and attract customers that love you.