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Ep 32: Three Sleazy Sales Tactics to Avoid And What To Do Instead

by Kristin Korn

We’ve all been pressured to purchase a product… whether it be a pair of jeans or a new car. And by going through that sleazy buying process we can assume all sales careers mean you need to act that way to make a sale… But that couldn’t be further from the truth.

So today I want to share with you three sleazy sales tactics to avoid and what to do instead. And these tactics pop up whether you are in direct sales, a brick a mortar store, or an online-based business. You’ve seen them all and possibly even done them yourself. By understanding what to do instead you’ll know how to create a win-win for you and your prospective buyer.

BRANDING, BUSINESS, CONTENT, STRENGTHEN

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Ep 31: The Emotional Effects Of A Career Pivot No One Talks About

Today I want to talk about a subject that is completely swept under the rug when it comes to job or career pivots. And that is the emotional effect of pivoting your career path.

Ep 30: Behind the Brand: Putting Your Face Front And Center

ou already know that how you market your brand determines how successful it will be. I mean… you can’t open for business and NOT TELL ANYONE and expect rounds of orders to get placed for your product.
 
So in order to have new people continually drop into your sales process, you need to use the best marketing strategies to connect with your potential customers.

Ep 29: How to Stay On-Trend While Remaining On-Brand

As an online marketer, it’s important to keep a close eye on what’s trending around us… whether you are a local business or an online entrepreneur.
 
You want to deliver relevant and relatable content to your target market but at the same time, you need to stay within your content strategy.
 
When you get too off-topic your audience can broaden too much.  Which in return leads you right back to where you were when you were struggling to attract the right audience to your brand.

Ep 28: The Exact Caption Writing Framework I Use To Attract My Niche

When I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.
 
* We seek validation that what we are doing is making an impact.
* That the time we are spending on writing captions and blog posts and podcasts is worth it.
* That someone out there is paying attention to our message.
 
Press play on this episode where I share with you what I’m doing instead of seeking validation through likes, comments, and follower count. It may just change the way you look and feel about content for good.

Ep 27: How Pinterest Marketing Can Be Your Biggest Lead Generator

Today I’m being joined with my friend and brand consulting client Jennifer Burkhart. She will be answering questions I toss at her during a live consulting session – so I can help her with her social media content strategy.

Ep 26: 3 Ways To Create A More Impactful Brand Online

When I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.
 
* We seek validation that what we are doing is making an impact.
* That the time we are spending on writing captions and blog posts and podcasts is worth it.
* That someone out there is paying attention to our message.
 
Press play on this episode where I share with you what I’m doing instead of seeking validation through likes, comments, and follower count. It may just change the way you look and feel about content for good.

Ep 25: Become a Secret Santa When It Comes To Content Validation

When I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.
 
* We seek validation that what we are doing is making an impact.
* That the time we are spending on writing captions and blog posts and podcasts is worth it.
* That someone out there is paying attention to our message.
 
Press play on this episode where I share with you what I’m doing instead of seeking validation through likes, comments, and follower count. It may just change the way you look and feel about content for good.

Ep 24: How To Market Your Online Business During Uncertain Times

There’s no denying everyone is living in a bit of fear right now… with their health, their food supply, their mental well being, their family, kids schooling, all the things that usually don’t consume this much worry and brain space.

Besides the usual day to day life – we then have an online business to keep afloat.

Then the question you’re suddenly asking is.. 

“How do I market my online business and personal brand while being sensitive to the current environment?”

Ep 23: Why It May Be Time To Marie Kondo Your Content Marketing Strategy

You’ve heard her voice loud and clear – Out with the clutter – if it doesn’t spark joy then we don’t need it. 
 
And in today’s episode, I’m not just talking about your underwear drawer or food pantry. The same goes for the content marketing strategy in your business.
 
Used to experts would say – show up every day – be seen – get in from of your customers – just post something.
 
But that was so 2018 and early 2019.
 
Yes – consistency and staying top of mind of your audience will always be key.  But it’s not about quantity over quality.

hey there!

meet the blogger

I’m Kristin Korn and I help women discover their brand influence to monetize their brand.


I help females who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business. I believe the key to establishing a lasting business is being able to use your personal experiences to connect with others. Using my Stay in Your Lane Brand Method, I offer women a roadmap to discover the fortune (influence!) that lies within their brand and leverage it to make their business more profitable faster.

Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team, attending sporting events here in Cape Girardeau, Missouri... or traveling to warmer weather!

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