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Ep 53: 6 Ways Better Message Targeting Could Boost Your Business

by Kristin Korn

With the number of people online every day, you have potential buyers out there right now searching for your product offer.
 
You have a more significant opportunity to reach your audience online than ever before.
 
But without the correct message targeting every time you share content, you could be losing clients.

BUSINESS, CONTENT, START, STRENGTHEN, VISIBILITY

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Ep 51: How To Set Up Your Instagram Brand Profile For Growth

Being it’s my passion to help women monetize their knowledge, which I call brand influence, today I want to jump into the signs to look for that it’s time for you to start your passion business.

And by passion business I mean relying on the intersect of your passions, skills, and interest… many times I refer to that as your superpower as mentioned in Episode 18.

Your superpower is the result of your layers and layers of pivots, life cycles, and experiences that have led you to where you are right now.

Ep 41: Is Your Website Costing You, Clients? How To Best Grab A User’s Attention In Under 12 Seconds.

You have a website but now, what? How are you greeting people when they land on your site?
 
Where are you directing them to go? Want action do you want them to take? What do you have them looking at and why?
 
If they are your ideal client you should know exactly why they landed on your site and this introduction should be just as warm and friendly as if you were walking into a specialty store greeted by a clerk.

Ep 30: Behind the Brand: Putting Your Face Front And Center

You already know that how you market your brand determines how successful it will be. I mean… you can’t open for business and NOT TELL ANYONE and expect rounds of orders to get placed for your product.
 
So in order to have new people continually drop into your sales process, you need to use the best marketing strategies to connect with your potential customers.

Ep 29: How to Stay On-Trend While Remaining On-Brand

As an online marketer, it’s important to keep a close eye on what’s trending around us… whether you are a local business or an online entrepreneur.
 
You want to deliver relevant and relatable content to your target market but at the same time, you need to stay within your content strategy.
 
When you get too off-topic your audience can broaden too much.  Which in return leads you right back to where you were when you were struggling to attract the right audience to your brand.

Ep 28: The Exact Caption Writing Framework I Use To Attract My Niche

When I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.
 
* We seek validation that what we are doing is making an impact.
* That the time we are spending on writing captions and blog posts and podcasts is worth it.
* That someone out there is paying attention to our message.
 
Press play on this episode where I share with you what I’m doing instead of seeking validation through likes, comments, and follower count. It may just change the way you look and feel about content for good.

Ep 27: How Pinterest Marketing Can Be Your Biggest Lead Generator

Today I’m being joined with my friend and brand consulting client Jennifer Burkhart. She will be answering questions I toss at her during a live consulting session – so I can help her with her social media content strategy.

Ep 26: 3 Ways To Create A More Impactful Brand Online

When I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.
 
* We seek validation that what we are doing is making an impact.
* That the time we are spending on writing captions and blog posts and podcasts is worth it.
* That someone out there is paying attention to our message.
 
Press play on this episode where I share with you what I’m doing instead of seeking validation through likes, comments, and follower count. It may just change the way you look and feel about content for good.

How To Use Your Superpower To Attract New Clients

Ep 18: How To Use Your Superpower To Attract New Clients

Every personal brand has a unique set of core beliefs that shape who you are as a brand. I covered these in a two-part podcast series in episodes #5 and #6  if you need a refresher to discover yours.

Once your beliefs are uncovered, your “superpowers” help guide your vision, strengthen your authority, differentiate your brand, and attract customers that love you.

5 Reasons Why Talking to Fewer People Will Increase Your Profits

Ep 17: 5 Reasons Why Talking to Fewer People Will Increase Your Profits

Ok so you start a business you have a product or collection of products to sell and you start marketing all of them to everyone in your timeline right? I mean success will come faster if you offer a range of services… the more the merrier.

Because after all… if you just chose to market ONE THING how will you ever get enough customers?

Boy oh boy was this was one area in my business that I missed the mark on big time in the beginning. 

hey there!

meet the blogger

I’m Kristin Korn and I help women build brand-focused strategic online marketing plans.


I help females who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business. I believe the key to establishing a lasting business is being able to use your personal experiences to connect with others. Using my Stay in Your Lane Brand Method,  I offer women a roadmap to monetize their influence. Using a simplistic sales process we develop brand-focused strategic online marketing plans to make their brand more profitable faster.

Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team, or attending our kids' sporting events here in Cape Girardeau, Missouri... or traveling to warmer weather!

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