Every personal brand has a unique set of core beliefs that shape who you are as a brand. I covered these in a two-part podcast series in episodes #5 and #6 if you need a refresher to discover yours.
Once your beliefs are uncovered, your “superpowers” help guide your vision, strengthen your authority, differentiate your brand, and attract customers that love you.
Ok so you start a business you have a product or collection of products to sell and you start marketing all of them to everyone in your timeline right? I mean success will come faster if you offer a range of services… the more the merrier.
Because after all… if you just chose to market ONE THING how will you ever get enough customers?
Boy oh boy was this was one area in my business that I missed the mark on big time in the beginning.
Alright, so there’s an old saying that goes along the lines that if you do not have a brand, you have a commodity.
First let’s start off by explaining what commodities are. Commodities are interchangeable goods. And yes I was raised a farm girl so here me out on this one….
Everyone seems to want to get their hands on the magic trick that will take their account from 2k to 10k followers overnight. But today, I want to give you my thoughts on this whole follower obsession and show you why engagement should be your top priority over follower count.
A successful Holiday Promotion doesn’t happen without some thoughtful planning… and since you, my dear are a purpose-driven CEO you aren’t going to pass up the chance to snag a new client or two or ten!
And if you think your tiny business doesn’t have a chance against the big dogs of the social space, think again. Remember, people do business with people… and the more emotion and storytelling you do the more you are going to connect with your ideal clients.
Today I’m laying all my beliefs out there when it comes to why Personal Branding is a Non-Negotiable when it comes to building a business, advancing your career or becoming an influencer.
What it comes down to is if you don’t have a powerful and visible personal brand, you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life.
Take the “What Type of Digital Course Should I Create?” Quiz and let that seed of an idea grow into something totally doable.
One thing is for sure is that social media sells stuff… and if there is a common request from my branding students it’s that they want to become good at personal branding and attraction marketing… and therefore comes building curiosity. Today I’m going to share with you what I believe to be the 3 Best Ways […]
Today I want to talk about why talking to too many people actually will HURT your profits. Which means I’m going to help you carve your space and find your niche and be known for a very specific thing. I love how Amy Porterfield says…. “The Riches are in the Niches” and I couldn’t agree […]
Posting times do matter. In fact, posting times are crucial because it’s all about visibility. You want your target members to find you on Instagram when they are available. You want them to see your brand when they are actively checking out their Instagram updates. When you know that you make more sales or be […]
I help females who want more clarity and purpose go from feeling stuck and stagnant to having a confident, brand-focused business in less than a month. Using my Stay in Your Lane Brand Method I offer them a roadmap to uncover their superpower and leverage it to make their brand more profitable faster. Some use this method to crack the code on what to post that will attract more clients, while others use it to build an extra stream of income with a digital product offer.
Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team, attending sporting events here in Manhattan, Kansas or traveling!
How to Gain Trust with a Consistent Brand Identity
My #1 Secret To Writing Magnetic Copy
5 Reasons Why Talking to Fewer People Will Increase Your Profits
The BRAND of Basketball from a Coach's Wife
6 Reasons Why Personal Branding is a Non-Negotiable
The 5-Step Method For Building A Direct Sales Business On The Web
My First 8 Days to Becoming Healthier
My One Unexpected Joy From 2019 That Could Bring You More Clarity
Stop talking about this is the year you take your business to the next level and do it! This online library is loaded with creatives and content guidance to expand your digital reach to attract new clients.
Lacking a consistent visible presence with a cohesive aesthetic? Meaning, does your content visually look out of whack? Not giving the best first impression? For brand elements, logos, and more...
You know that online education can make an impact on your business, and you've come to me for my best advice on leveraging your knowledge to create content or a digital product? You got it! Start here.