How to Gain Trust with a Consistent Brand Identity

In order to gain the trust of your readers, prospects or buyers you must not overlook creating CONSISTENCY in your brand identity and I’m going to tell you exactly WHY.  Yes, everyone can do this and I will show you HOW.

Questions

So let me ask you a few questions and bank the answers in your head as I go through these….

• How do you feel about people in your life who are not consistent?

• How do you feel about a business or institution that treats you in an inconsistent manner?

Don’t you feel you can’t rely on them? Like… 

That you can’t trust them to behave in a certain way because they are all over the place?

I’m sure you know some people, brands and businesses like that…

This same kind of trust gained with consistent behaviors is exactly why having a consistent visual identity for your brand is important… You don’t want your readers, prospects, or buyers to feel that way about you… so don’t give them a reason to.

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What is Brand Identity?

Brand identity or visual language as I often call it… is tangible and it appeals to the senses.

Brand identity is what you can see. It fuels recognition and amplifies differentiation. Therefore, as a creative, this is my favorite part of building a Branding Strategy!

To put it simply: everything that you can see (the visual language) is brand identity.

The unique elements of a Brand Identity include:

• logo or watermark
• color palette
• typefaces (fonts)
• typographic treatments
• consistent style and filter for images
• graphic elements
• web and digital design
• packaging or print design
• …and much more

As a creative designer who works with entrepreneurs looking to increase their brand visibility and influence, my goal is to find specific points that tell your story and engage people with who you are in a familiar and intentional way.

That means ensuring every time you show up online, your brand identity is consistent in appearance, use, size, images, color, feel, etc.

And the key here is consistency.

Consistency allows your audience to build a memory structure around who you are and what value you have to offer. Brand identity takes the above mentioned unique elements and unifies them into a whole system. So your logo alone is not brand identity, but it’s a part of your brand identity.

So as a creative designer, I do not design a brand, but I design your brand identity. In all, my job is to create the desired perception for your brand by using visual language.

You want your website to look the same as your landing pages (that I talk about last here).  And you want your Facebook page to look the same as your Instagram feed… you want your Pinterest profile to look the same as your Blog… 

Without this consistency … unconsciously – your buyer will feel there’s a disconnect between what you’re telling them and what you’re selling them. 

You want to make all the transitions you send them on seamless…. So when you take your readers from Instagram to a blog post to a free download where you grab their email in return… you want to keep the look and feel identical.

As your readers notice the look and feel of your sites are inconsistent, they will feel that YOU are inconsistent… and thus your brand and business are inconsistent… and that’s what we don’t want!

In Closing

So if you want to stand out as a credible personal brand and business… have a strong and CONSISTENT brand identity.

I’ve been helping women effectively tell the story of their brand through visual language for years… and now I’m sharing with you HOW to come up with what your fonts, logos, and color palette should look and feel like based on your brand’s personality.

Appeal to the senses of your audience and influence their perception of your brand when you put intention into your brand identity! LEARN MORE:  http://kristinkorn.com/brandidentity

If you have any questions about visual identity or personal branding please don’t hesitate to comment below.

Another great article to read is The Importance of Brand Colors

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