Importance of Brand Colors
Color is very important in branding and marketing because it is where first impressions of customers are based. And having a set of brand colors makes this impression a good one.
Consistency in your brand palette allows your audience to build a memory structure around who you are and what value you have to offer. Your brand palette is part of your brand identity which is the visual language and tangible part of your branding strategy!
So your logo alone is not brand identity, your brand palette isn’t alone your brand identity…. but they are all a part of your brand identity.
As a creative designer I do not design a brand, but I design your brand identity. My job is to create a desired perception for your brand by using visual language.
The third step I teach in my Branding for Beginners Blueprint course right after discovering who you are as a brand, and the different bubbles or categories of your brand is just that… How to generate a color palette for your brand!
Take the Brand Color Quiz!
So to make this super easy for you I’ve developed from scratch a Brand Color Quiz! By answering a few questions about your personality, fashion taste and home decor design… I can pretty much give you an idea of what your typical personal brand palette would be. TAKE THE QUIZ!
So go take the brand color quiz online at www.mybrandcolors.com to see what your answers reveal about your personality and your brand palette! Comment below with your personality and brand color answer!