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Ep 8: How To Position Yourself As An Expert In Your Field While Staying Authentic

How To Position Yourself As An Expert In Your Field While Staying Authentic

by Kristin Korn

In today’s world of digital marketing and online sales, one thing to understand from the beginning is that you’re “selling” so much more than just your product or service on a daily basis.

Every day readers of your original content are paying attention to the experience that your brand gives them, and the emotions that you invoke within them.

What this means is that you are not selling your product, service or opportunity…

You’re in reality selling yourself, your image and your reputation.

Which is short, is your personal brand.

You sell you personal brand every time you show up online.

BRANDING, BUSINESS, CONTENT, START, STRENGTHEN

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meet the blogger

I’m Kristin Korn and I help women discover their brand influence to monetize their brand.


I help females who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business. I believe the key to establishing a lasting business is being able to use your personal experiences to connect with others. Using my Stay in Your Lane Brand Method, I offer women a roadmap to discover the fortune (influence!) that lies within their brand and leverage it to make their business more profitable faster.

Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team, attending sporting events here in Cape Girardeau, Missouri... or traveling to warmer weather!

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