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The BRAND of Basketball from a Coach’s Wife

by Kristin Korn

I’ve heard my husband, Brad Korn, speak the term “brand of basketball” many times when referring to an opponent or team… 🏀 and while in the shower today (where all my great thoughts seem to come to me lately) I got to thinking about brands when it comes to colleges and their athletics departments. I’m usually […]

COACH'S WIFE

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Do The Hard Today To Be Happier Tomorrow

Ep 22: Do The Hard Today To Be Happier Tomorrow

Boy, is that easier said than done. Especially when hard looks like missed sales goals, flopped ads, email unsubscribes, client return requests and alllll the things that get us down and out.

And no… all the cute Insta quotes in the world can’t pick us back up at times.

When we want things to be easy or at minimum handed a clear path to success… and we expect our actions to bring us closer to our goals… we are inevitably disappointed when things don’t go as planned. 

Why It’s Not Too Late To Be A Beginner: with Special Guest Kelly Shepherd

Ep 19: Why It’s Not Too Late To Be A Beginner: with Special Guest Kelly Shepherd

Ever wonder what the world’s most successful entrepreneurs looked like when they first started?

Ding, Ding, Ding…

Like beginners. They had no clue what they were doing. 

Seriously. No one has it all figured out, especially in the early days.

But if you ever want to hit goals and reach the success you dream of – you must train yourself to start BEFORE you’re ready.

Why You Are Not A Fraud For Changing Your Mind

Ep 15: Why You Are Not A Fraud For Changing Your Mind

Alright, today I want to talk about something near to my heart this past year. I want to discuss those times when we get into a situation and we tell someone we are going to do something and then… by some matter of the situation – you don’t feel as that comment is valid any longer.

My One Unexpected Joy From 2019 That Could Bring You More Clarity.

Ep 11: My One Unexpected Joy From 2019 That Could Bring You More Clarity

As we close out 2019 and enter a new year and a new decade it’s only appropriate to honor the past year by celebrating your joys, mourning your losses, and shaking your head at the wonder of all of it.

Today I wanted to get very honest and transparent with you and share an unexpected joy of mine from 2019.

I know many of you have direct sales experience or are currently in one so I think this story will help you in many ways find clarity if you are thinking of expanding or pivoting your business portfolio.

How to Confront the 'Comparison Trap' With a Gratitude State of Mind

Ep 9: How to Confront the ‘Comparison Trap’ With a Gratitude State of Mind

Gratitude seems to be more top of mind at the end of the year and rather than doing the basic … I’m grateful for (fill in the blank), today I’m going to dig into why we have such a hard time with being grateful.
 
Because let’s face it… the reason we can’t be grateful for what we have is that we are constantly comparing it to what someone else has.
 
So why is this? Why can’t we just be grateful for the blessings in front of us right now? Instead of going that step further with the comparison.

Ep 2: Where to Turn When Your Life is Influenced Too Much by Others

What I’ve seen happen especially in my own life is that without a core purpose you become influenced by others. And your indecisiveness allows your journey to be controlled by other people.

When I look back on my life especially throughout high school and college there are so many times when I allowed others to dictate who I was.

Ep 1: What To Do When Your Brand Feels Stuck

It’s been incredibly moving to watch women get excited to see their business look legit and know how to speak to their audience a little more confidently.

For the last three years, I’ve helped hundreds of women who own a business be able to stand out a little more on social media using the branding strategies I teach and the logos and visual identity I designed for them.

Tackling new territory like a Kindergartener

Tackling Fears And New Territory Like A Kindergartener

New territory is hard!!!! Damn it’s hard. As I was walking my daughter into her first day of Kindergarten… her new school, new teacher, new classmates… new everything I noticed all morning she was lost on emotions. I could tell she didn’t know whether to be happy, sad, scared, so instead, she acted fake angry. […]

Work Life Balance of Lies

The work life balance of lies

I want it ALL on my terms so tell me why that can’t happen? So many times we hear people speak that having a work life balance isn’t possible but “work-life integration” is the new norm. They say you can’t have it all at the same time. I’ve got to disagree. As an entrepreneur who […]

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meet the blogger

I’m Kristin Korn and I help women discover their brand influence to monetize their brand.


I help females who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business. I believe the key to establishing a lasting business is being able to use your personal experiences to connect with others. Using my Stay in Your Lane Brand Method, I offer women a roadmap to discover the fortune (influence!) that lies within their brand and leverage it to make their business more profitable faster.

Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team, attending sporting events here in Cape Girardeau, Missouri... or traveling to warmer weather!

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