With so many ways to automate, streamline, and outsource the process of building and growing your business, how do you know which business tools to use? With over 20 years of experience in the online selling space, I’ve used multiple software and business tools. In this article, I share the Top 12 business tools you need this year to run your business more efficiently.
Let me just start this episode by telling you EVERY entrepreneur on this planet has multiple software and business tools in their expenses list. Business tools not only keep you organized but also run your business more efficiently…. Whether you’re a solopreneur of one or have a small team of humans helping you.
Online business tools allow you to accomplish tasks and projects in minutes instead of hours or days without them.
Over the last 20 years, there are countless tools I’ve used for free or paid for. Every year without a doubt, I switch up some tool I’m using and try a new one.
I’m always searching for the right tools to help me run my business with ease and, most importantly, on automation. So inside this episode, I’m dumping my toolbox on the table to share with you the Top 12 business tools you need this year to run your business more efficiently.
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To start, here are the six most common types of small business tools that I use:
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So besides your blog and social media accounts, here are the Top 12 business tools you need this year to run your business more efficiently.
These tools are used for the internal and external communication between clients and teammates to collaborate and increase productivity.
Honeybook is a client and workflow management system that allows you to organize and track every potential, current, and past client from the inquiry phase to the last invoice paid.
Inside our CORE Group, we use it to receive client applications, send proposals, sign contracts, accept service payments, and run all client communication in text form. It’s become a seamless way to share important documents and messages that don’t involve anything getting lost in an unsecured email chain.
Honeybook starts at $9 a month, but you can get started with a free trial to test the waters and then get 20% for one year using this LINK.
Whether you want to conduct an online meeting with your team, create a video webinar, share screens with your clients, or conduct virtual training sessions, Zoom is the online live video tool for you.
A free plan is available, but we use the Pro version to have meetings longer than 40 minutes with more than two people at a time. Click HERE to start for free and view the latest offers.
Calendly is an app for scheduling appointments, meetings, and events. It is a simple, easy-to-use, yet powerful scheduling software, which aims to save time, accelerate sales and improve service quality. It eliminates the old-school way of using email and phone tags for scheduling appointments, calls, and interviews.
A free plan is available, but we use the Premium version to have custom branding and automatic email notifications. Click HERE to start for free and view the latest offers.
These tools help you craft stunning emails, create automated campaigns, and deliver personalized messages that improve your relationship with customers.
Despite the growth and prominence of mobile messengers and chat apps, e-mail is an integral part of daily online life. In 2020, the number of global e-mail users amounted to four billion and is set to grow to 4.6 billion users in 2025.
There are many excellent email marketing tools out there, but Active Campaign is one of our favorites. My business thrives using email marketing, and AC has the best visual automation map of any CRM email I’ve seen.
There are so many integrations, and actions that Active Campaign can perform that will keep your email marketing in full force. It’s why you can automate your lead generation and sales conversions.
We use the Plus version to have custom branding, SMS Marketing, Unlimited sending, and CRM with Sales Automation. Click HERE to start with a free trial and view the latest offers.
These tools are used by an individual or team to help complete projects more efficiently and organized.
Google Drive is Google’s cloud-based file storage system, and it integrates seamlessly with the file-sharing & collaboration tools inside Google Docs. We use Google Docs and Google Drive interchangeably to manage our files and collaborate with clients and team members.
For example, we might work with a client on their Lead Magnet PDF. Inside a shared Google Doc, we make edits to the text, run Grammarly, and add in comments so we can edit in real-time.
We also use Drive folders to store logo files, share project notes and ideas with our team, and store analytics data.
Drive is free for up to 15 GB of storage, but we pay for the 2 Terabyte storage. Click here to start your free account.
Communication, collaboration, and organization is the key to success in every business. For a project management tool to share ideas, brainstorm, and create a visual plan, we love using Trello. Plus, for most of the features, it’s completely free!
So, for example, you could create a board for current projects, then develop cards within that board for each client or customer. Then, for each project, you can add tasks, assign those tasks to various team members, and set due dates so that you know when everything is done.
If you are a visual learner, as I am, Trello is definitely for you!
A free plan is available, but we use the Business Class version to have unlimited team boards, unlimited power-ups, and more views. Click HERE to start for free and view the latest offers.
These resources help you organize, prepare, review and audit your business finances.
The quickest way to fail in your business is not knowing the money going out versus the money coming in. When using a small business accounting software like Quickbooks, you can manage income and expenses and keep track of the financial health of your business.
We use the Self-Employment version to have separate business and personal expenses, track mileage, calculate quarterly estimates, and maximize Schedule C deductions. Click HERE to get half off for the first 6 months.
These are tools to help you in creating, monitoring, and publishing social media content.
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If there’s a type of business tool I’ve tried dozens of- it would be social media schedulers. But after finding Sked Social in 2020, it has quickly become my favorite social media management platform for Instagram, Facebook, Groups, Twitter, LinkedIn, and more! It’s got everything you need to visually plan, create, analyze and schedule your posts and stories.
The best part about SKED is it doesn’t use an API system to make scheduled posts – they have phones lined up on their walls where they log in to the IG app and make a post just how you or I would. So if you’ve heard that scheduled posts get fewer views, this isn’t the case with SKED. All your posts go out just as if you posted it yourself.
We use the Professional version to have more Instagram accounts, competitor tracking, and product tags. Click HERE to start for free and view the latest offers.
Canva is the personal design tool most online business owners are using today. We recommend it to our clients for creating social media graphics, reels, IG stories, email headers, and more.
It has a simple, drag-and-drop interface PLUS lots of unique templates for anything you can think of – cover photos, social media images, eBook covers, highlight albums, presentations, and more. You can add pictures, text, icons, graphics, backgrounds, lines, shapes, etc., and then export in several different formats, including gif, mp4, and png.
A free plan is available, but we use the Pro version to have more storage, premium stock photos and graphics, brand kits, extra tools, and saved templates. Click HERE to start for free and view the latest offers.
Personally, Pinterest is my biggest lead generator, and that doesn’t happen without using the Tailwind app for automated pinning. As an automatic Pinterest scheduler, Tailwind does more than pin your personal pins at the best times – it also helps you find communities with similar niche content you want to pin in your boards for more significant traffic.
In short, Tailwind lets you spread your pinning throughout the entire day. That way, you are constantly pinning new traffic-generating images without having to live on Pinterest 24/7.
A free plan is available, but we use the Pinterest Plus Plan with the Unlimited PowerUp Bundle to use unlimited communities, smart loops, and memberships. Click HERE to start for free -no credit card required.
These office tools allow you to work more productive and efficiently.
As a marketing company, we have to manage many passwords for our accounts and clients’ accounts. And storing those in a document is both a hassle and insecure. Enter, Dashlane!
When you use Dashlane as your password manager, you will radically simplify your whole life online. There’s nothing worse than wasting time searching for passwords.
A free plan is available, but we use the Premium version to manage passwords on unlimited devices with advanced security. Click HERE to start for free and view the latest offers.
A big part of successful marketing is knowing what works and what needs improvement. Google Analytics helps you do just that by providing your website analytics in an easy-to-use dashboard. Track website visitors, products, marketing goals, and conversions easily. Over 55% of all websites use Google analytics, so yes, you must set up this free tool for your sites.
Click here to start your free account.
To view a beginners tutorial click here.
I know these seem like a lot to set up at once. So if you don’t have any of them, I suggest looking at the types and determining which ones make the most sense to implement first.
But I know that the sooner you transition into a workflow and learn how to use collaboration software and business tools, you allow for the best possible productivity.
You will find that these online business tools are imperative for growing your business faster.
With so many ways to automate, streamline, and outsource the process of building and growing your business, I truly hope this list of tools will help you take your business to the next level.
And if you are looking to outsource your lead generation funnels or sales conversion campaigns, visit COREbrandmarketing.com to set up a complimentary discovery call with our team.
FOR A FULL LIST OF ALL MY FAVORITE TOOLS CLICK HERE!
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Since I share awe-inspiring resources and must-have products for business builders like you who want to streamline their business – my content may contain affiliate links for products I use and love. If you take action (i.e. subscribe, make a purchase) after clicking one of these links, I’ll earn a small commission. While it has no effect on your pricing, it’s my responsibility to let you know that an income (however small or large it may be) is made from recommending products I love, use, and share with other awesome people like yourself. With your support, I’m able to commit time to this blog and to each of you on your journey!
Once an obsessively frustrated network marketer, I flipped the industry approach to online marketing by implementing personal branding strategies. Since 2017, I’ve been helping women take the hard out of building a brand and differentiating their business - bypassing the hustle and inserting marketing automation.
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