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12 Ways to Market Yourself As An Expert

Marketing yourself is essential for any business, especially when starting out. It’s just a fact that people are more likely to trust someone they view as an expert than someone who is just starting out, so it’s essential to establish yourself as an authority figure as soon as possible. This article will discuss 12 ways to market yourself online and build your brand …. even if you still don’t consider yourself an expert!

by Kristin Korn

Ep 129: 12 Ways to Market Yourself As An Expert

BRAND MESSAGING, BRAND STRATEGY, DIGITAL MARKETING, SOLOPRENEUR TIPS, VISUAL BRANDING

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Podcast Show Notes

Marketing yourself is essential for any business, especially when starting out. This article will discuss 12 ways to market yourself online and build your brand …. even if you still don’t consider yourself an expert!

Self Marketing Yourself Is Not Easy. Here’s How To Do It Right.

When you’re starting a business, one of the most important things is to market yourself as an expert in your field.

It’s just a fact that people are more likely to trust someone they view as an expert than someone who is just starting out, so it’s essential to establish yourself as an authority figure as soon as possible.

Does that mean you need to know everything about your industry before doing so – no. You simply need to know more about the industry topic than your ideal client and continue investing in your skillset and niche.

This article will discuss 12 ways to market yourself online and build your brand!

12 Ways to Market Yourself As An Expert

And when I say market yourself as an expert – you don’t even need to say, “Hey, I’m a nutrition expert or real estate expert,” but when you follow these tips I’m about to share – your audience will come to their own conclusion that you are one without you telling them you are.

So if you are like most of our CORE Brand Marketing Clients, who are timid about this whole “industry expert” terminology – don’t worry I get it.

These 12 ways to market yourself will give off the right vibe to your audience that you are legit, know your stuff, and should be trusted. This will help you gain credibility with potential customers and attract new clients. 

1. Publish content frequently

Write blog articles that share your expertise with the world. Publish frequently and include your contact information so people can easily find you. You can also give presentations at industry events or even start your own podcast or webinar series.

2. Write guest posts for other blogs

Another great way to market yourself as an expert is to write guest posts for other blogs. This exposure will help you reach a new audience and introduce them to your work. Make sure to choose reputable blogs that are relevant to your niche.

3. Create a strong visual branding strategy

Your branding is vital when marketing yourself as an expert. Make sure your website and social media profiles are professional and consistent and use the same logo and color scheme throughout your marketing materials. This consistency will create a strong visual identity that people associate with your brand.

4. Have a consistent social media presence

Another great way to market yourself as an expert is to build a strong social media presence. Make sure to post interesting and engaging content, and always respond to comments and messages. Platforms like Twitter, LinkedIn, Instagram, and Facebook are great places to share your content, connect with other professionals in your industry, and build relationships.

5. Use branding and marketing materials

When you’re marketing yourself as an expert, it’s necessary to use branding and marketing materials that help you stand out from the competition. Make sure your website, business cards, and other marketing materials are professional and reflect your unique brand.

6. Attend industry events

Attending industry events is a great way to network with other professionals, share your work, and build relationships. It’s also an excellent opportunity to learn more about your industry and stay up-to-date on trends. Make sure to attend events relevant to your niche and focus on making connections.

7. Connect with others on LinkedIn

LinkedIn is an excellent platform for connecting with other professionals. Join relevant groups and connect with other experts. You can share your insights and thoughts on relevant topics, and offer helpful advice to others. This will help you build relationships with key people in your field.

8. Speak at conferences and online hosted events

Make sure to choose events that are relevant to your niche, and focus on delivering valuable content to attendees. Speaking at conferences and online hosted events is a great way to share your expertise with a wider audience. It’s also an excellent opportunity to learn from others in your field and stay up-to-date on the latest trends.

9. Develop a marketing strategy

Without a plan, it’s easy to get lost in the sea of marketing options available. Sit down and develop a marketing strategy with your marketing agency that outlines your goals, objectives, and target market. This will help you focus your efforts and ensure you’re making the most of your marketing budget.

If you need help getting started with a marketing agency, set up a FREE strategy call with us at CORE Brand Marketing Group by going to corebrandmarketing.com.

The 4 Essential Components of a Brand Strategy Roadmap

10. Give Attention To Your Customer Experience

Another great tip is to make sure that when people do business with you, they have a great experience. Whether it’s providing them with excellent customer service or following up after their purchase, going the extra mile will ensure they remember you and are more likely to recommend you to others.

11. Have Up To Date Marketing Materials

It’s also important to keep your marketing materials up-to-date and relevant. If you have an outdated website or business card, it gives the impression that you’re not keeping up with the latest trends. Make sure your marketing collateral is fresh and reflects who you are as a business today. And most importantly have a way for prospects to subscribe to your newsletter and test your funnels often.

12. Continue Investing in Learning

Last but not least, always be learning and growing in your industry. Keeping up with the latest news, trends, and changes shows that you’re invested in your field and want to be the best at what you do. Attend conferences, take courses, or read industry publications to ensure you’re constantly marketing yourself as the expert you are.

In Closing: self-marketing plan

Marketing yourself as an expert takes time and effort, but it’s essential for any business owner. You can start building your brand and marketing yourself effectively online by following these tips!

No matter what strategies you use, the most important thing is be consistent with your marketing efforts. The more visible you are, the more likely people will remember you and recommend you to others. So keep up with your blog, post regularly on social media, and always look for new ways to market yourself as an expert!

By following these tips, you’ll be well on your way to marketing yourself effectively and building a successful business!

CORE Brand Marketing Group | digital marketing agency for small business
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At CORE Brand Marketing Group we do the marketing so you can run your business. 

At CORE Brand Marketing Group, we help solopreneurs uncover brand clarity so you can supercharge long-term success without ever feeling overwhelmed again. From creating a research-packed strategy to executing that meticulous plan and measuring the results, we handle it all so you can relax and know your unforgettable brand is in good hands. Schedule a FREE strategy call with us today to get started at corebrandmarketing.com.

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Since I share awe-inspiring resources and must-have products for business builders like you who want to streamline their business – my content may contain affiliate links for products I use and love. If you take action (i.e. subscribe, make a purchase) after clicking one of these links, I’ll earn a small commission. While it has no effect on your pricing, it’s my responsibility to let you know that an income (however small or large it may be) is made from recommending products I love, use, and share with other awesome people like yourself. With your support, I’m able to commit time to this blog and to each of you on your journey!

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hello!

I'm kristin

Once an obsessively frustrated network marketer, I flipped the industry approach to online marketing by implementing personal branding strategies. Since 2017, I’ve been helping women take the hard out of building a brand and making sales - bypassing the hustle and inserting automation.

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As the founder of CORE Brand Marketing Group, a full-service branding and marketing agency, we partner with service-based solopreneurs who want to grow their business with an influential brand and marketing strategy but don't have the time or interest to do it themselves.

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