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small business blogging

Ep 131: 5 Reasons Your Small Business Needs A Blog

As any solopreneur knows, there are a million little things to do in a day–which is why content marketing is often pushed to the back burner. You’d rather get on a sales call or prospect a cold lead than write online. But here’s the thing: your small business needs a blog. No matter what industry you’re in or how new you are, a business blog can help you reach your target market and convert readers into customers.  Don’t believe me? In this article, I’ll explain in detail five reasons why.

from solopreneur to entrepreneur

Ep 130: 3 Key Differences Between A Solopreneur And An Entrepreneur

So you have an idea and start a business or join as an ambassador for an existing company and immediately slap on the nametag that you are an entrepreneur. But is it really that easy? If you sell a product or offer a service, does that immediately mean you can add “Entrepreneur” to your portfolio of job titles? Well, yes and no. There are clear distinctions that must happen before you can print that Entrepreneur nametag. But don’t worry, I’m here to help! This post will outline the biggest differences between a solopreneur and an entrepreneur. And find out which one you really want to sign up for!

12 Ways to Market Yourself As An Expert

Ep 129: 12 Ways to Market Yourself As An Expert

Marketing yourself is essential for any business, especially when starting out. It’s just a fact that people are more likely to trust someone they view as an expert than someone who is just starting out, so it’s essential to establish yourself as an authority figure as soon as possible. This article will discuss 12 ways to market yourself online and build your brand …. even if you still don’t consider yourself an expert!

How to know if you need a digital marketing agency

Ep 128: How To Know If You Need a Digital Marketing Agency

Maybe you’ve heard of other colleagues using a marketing agency or even heard me discuss the branding and marketing agency that I own and run. But does your business need a marketing agency?  It can be hard to know, especially if you’re not sure what a marketing agency even does. In this episode, I’ll help you determine whether or not you need a digital marketing agency for your small business, and give you some tips on finding the right one.

Brand Strategy Roadmap

Ep 127: The 4 Essential Components of a Brand Strategy Roadmap

As a solopreneur, you know that branding and marketing are essential to growing your business. But with so many different moving parts, it can be hard to know where to start. That is where a brand strategy roadmap comes in. At CORE Brand Marketing Group, we’ve developed a 4-phase version called the Digital Branding Roadmap™, which we use with each client to guide them through each step of the branding and marketing process. We help them create a solid and distinctive online brand that will make them stand out from the crowd and attract more clients. Let’s dive into each one in a little more detail.

The 4 Most Common Reasons Solopreneur Businesses Fail: And How to Avoid Them

Ep 126: The 5 Most Common Reasons Solopreneur Businesses Fail

Starting a business is hard work. It’s even harder when you’re doing it alone. Unfortunately, many solopreneur businesses fail within the first few years. This can be due to various reasons, but most often, it’s because of one (or more) of the following five mistakes. In this blog article, we’ll look at each of these mistakes and provide tips on avoiding them. So if you’re thinking about starting your own business, make sure you read this post! Especially #1 – MARKETING FOR A SMALL BUSINESS!

Latest Branding Bites

Ep 126: The 5 Most Common Reasons Solopreneur Businesses Fail

Ep 127: The 4 Essential Components of a Brand Strategy Roadmap

Ep 128: How to know if you need a digital marketing agency

Ep 129: 12 Ways to Market Yourself As An Expert


Ep 130: 3 Key Differences Between A Solopreneur And An Entrepreneur

Ep 131: 5 Reasons Your Small Business Needs A Blog

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I help solopreneurs make the best use of their time marketing so they can take their business to the next level without manually prospecting or selling to clients.

As the founder of CORE Brand Marketing Group, a full-service branding and marketing agency, we partner with service-based solopreneurs who want to grow their business with an influential brand and marketing strategy but don't have the time or interest to do it themselves.

CORE Brand Marketing Group takes care of all the details so you can focus on what you're good at - running your business. 

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