So you have an idea and start a business or join as an ambassador for an existing company and immediately slap on the nametag that you are an entrepreneur. But is it really that easy? If you sell a product or offer a service, does that immediately mean you can add “Entrepreneur” to your portfolio of job titles? Well, yes and no. There are clear distinctions that must happen before you can print that Entrepreneur nametag. But don’t worry, I’m here to help! This post will outline the biggest differences between a solopreneur and an entrepreneur. And find out which one you really want to sign up for!

Marketing yourself is essential for any business, especially when starting out. It’s just a fact that people are more likely to trust someone they view as an expert than someone who is just starting out, so it’s essential to establish yourself as an authority figure as soon as possible. This article will discuss 12 ways to market yourself online and build your brand …. even if you still don’t consider yourself an expert!

Maybe you’ve heard of other colleagues using a marketing agency or even heard me discuss the branding and marketing agency that I own and run. But does your business need a marketing agency?  It can be hard to know, especially if you’re not sure what a marketing agency even does. In this episode, I’ll help you determine whether or not you need a digital marketing agency for your small business, and give you some tips on finding the right one.

As a solopreneur, you know that branding and marketing are essential to growing your business. But with so many different moving parts, it can be hard to know where to start. That is where a brand strategy roadmap comes in. At CORE Brand Marketing Group, we’ve developed a 4-phase version called the Digital Branding Roadmap™, which we use with each client to guide them through each step of the branding and marketing process. We help them create a solid and distinctive online brand that will make them stand out from the crowd and attract more clients. Let’s dive into each one in a little more detail.

Starting a business is hard work. It’s even harder when you’re doing it alone. Unfortunately, many solopreneur businesses fail within the first few years. This can be due to various reasons, but most often, it’s because of one (or more) of the following five mistakes. In this blog article, we’ll look at each of these mistakes and provide tips on avoiding them. So if you’re thinking about starting your own business, make sure you read this post! Especially #1 – MARKETING FOR A SMALL BUSINESS!