Are you looking for ways to grow your sales on Instagram®? With tons of competition, it’s easy to feel like you’re quickly slipping behind the pack. What if there was an easy (and free!) way to pick up some extra leads and increase conversions… all with an Instagram® link in bio strategy? If so, your link in bio is one of your biggest weapons for getting new and repeat customers.
Savvy entrepreneurs increasingly realize that their Instagram® profile can significantly increase website traffic and sales – as long as they have a great Instagram® link in bio strategy!
Learning how to craft the perfect Instagram Link in Bio will be worth its weight in gold, so I’ve put together four tips on creating an unbeatable strategy here today. Don’t miss out on any more lost sales opportunities – learn how to create a winning Instagram Link in Bio strategy now!
Table of Contents
Why it’s important to have an effective Instagram Link in Bio Strategy
Working hard to sell your products on Instagram but missing out on sales?
It’s time to up your game with the help of a winning Instagram Link in Bio strategy.
When selling on Instagram, a link in bio is an essential part of selling products, driving traffic, and generating leads.
With the right link in bio strategy, you can have potential customers clicking through and purchasing your product or service with just one click of the link.
Client Example: Instagram Link in Bio Success
I have a CORE Brand Marketing client getting over 50 monthly visitors to her website from her Instagram bio link. WATCH MY REEL ON THIS.
The kicker is she’s not even prompting them to click it. Her storytelling content makes people curious, and they research on their own!
The question is… where is your bio link leading your audience?
4 Tips For Building a Link in Bio Instagram Strategy
It should land them on a page that highlights your brand. More on this in the following paragraphs.
If you’re using Instagram for your business, then you know how powerful it can be. But it’s not enough to just post content and hope for the best. You need a Instagram Link in Bio strategy that will drive sales and increase engagement.
That’s where an effective link-in-bio strategy comes in. Here are four tips to help you craft a winning link-in-bio strategy on Instagram.
Tip 1: Develop a Plan for Your Instagram® Link In Bio
Creating a successful link in bio strategy can be tricky and requires thoughtful planning.
Start by understanding why it’s important to have an effective link in bio strategy.
The main reason for adding a link to your profile is to direct users to take action, whether this is:
- Visiting a website to learn more about you
- A spot to get their questions answered without contacting you
- Looking for a place to download your app
- Where to go to make a purchase or join your team
Your profile should include links that lead users to decide what they want to do next based on their interests and goals.
Your bio link should help shortcut decision-making for your clients.
Once you understand its importance, you need to craft your strategy accordingly.
Tip 2: Use Short URLs
When choosing a URL link for your link-in-bio section on Instagram®, make sure the URL is short and concise so it doesn’t take up too much space on the bio section or become too long and unwieldy for users to click easily on mobile devices.
Additionally, consider using the free plugin Pretty Links on WordPress to shorten any links on your website.
Another option as a last resort (because you really want to use a link that has your DOMAIN NAME on it) is to use a Bitly link (or other URL shortening services) as these can help track clicks from your bio page so that you can measure performance more accurately over time.
how to put a link in your instagram bio
Please keep in mind that anyone can see your bio.
Tip 3: Setting up your landing page
Creating an effective landing page requires careful thought and consideration. Going back to Tip #1 – you need to understand why people are clicking your Instagram® link in bio and what information do they still need from you?
Start by Including Basic Information (above the fold) About:
- who you are
- what do you do
- how you do it different
- how to buy/order it
Make sure that all of these elements are easy to find on the page toward the top before they scroll down.
Additionally, it’s important to create trust with potential customers by including customer testimonials or reviews on the page.
This along with blog articles, help build credibility and indicates to visitors that your products or services are high quality and trustworthy.
How to Draw Attention to Your Call to Action Buttons
Graphics can also be used to draw attention to your call-to-action buttons as well as other important information on the landing page.
Incorporate visuals such as videos, images or product screenshots when appropriate for selling products or services online.
This will help boost engagement with visitors and encourage them to take action.
12 Design Tips for Your Landing Page
- Use contrasting colors for buttons in order for them to stand out more
- Incorporate white space in order to make it easier for readers digest information
- Simplify text content so it’s not overwhelming
- Use headlines strategically throughout the page
- Break up content into small chunks – small sentences
- Add easy-to-locate forms when asking customers for contact info
- Include a pop up 5 seconds after a visitor lands on your page for your freebie or newsletter
- Create a sense of urgency with countdown timers, if applicable
- Be honest about pricing upfront
- Provide multiple payment options when selling products or services
- Test different versions of pages in order to see which one works best among customers
- Ensure that all links work properly so users can navigate around the site easily without any frustration
By following these steps above and using strategies such as graphics, testimonials, trustworthy details etc., setting up an effective landing page will position you better in terms of optimizing your Instagram link in bio strategy and helping drive more sales!
Tip 4: Track the Progress of Your Instagram® Link In Bio Strategy
It’s important to track where your visitors are coming from so that you can measure how successful your efforts are and adjust accordingly.
To do this, utilize trackable links that allow you direct insight into who has clicked through and when, giving you valuable data about who is interested in what you have going on at any given time.
At CORE Brand Marketing Group we prefer to use Pirsch alongside Google Analytics as one of our favorite instagram link in bio tools.
Find more tips on how to build a brand on Instagram here.
Conclusion: Instagram® Link In Bio Strategy
An effective Instagram® Link In Bio Strategy is essential if you want to maximize engagement with followers and convert them into paying customers!
By following these four tips — knowing your audience & offering relevant links; changing up your links regularly; using short URLs & Bitly links; making it easy for followers to find your link in bio section —you’ll be well on your way towards crafting a winning Instagram link in bio strategy that drives sales and increases engagement!
By crafting an effective Instagram® Link In Bio Strategy, you can tap into this powerful selling platform and capitalize on all its potential.
Make sure you are getting creative with visuals, calls to action, hashtags, and other forms of social media marketing so that your followers have no choice but to click through to your website or landing page.
With a few simple tweaks here and there, soon enough, you’ll be another Instagram® success story!
Other Helpful Articles on this topic:
- The Top 5 Rules For Social Media Marketing
- 7 Instagram Content Ideas To Boost Engagement
- 5 Quick Tips For Building The Perfect Personal Brand On Instagram
- How To Insert Your Face On Instagram To Boost Engagement
Whenever you’re ready, there are 4 ways I can help you:
- Pinpoint the target audience you are meant to serve with your offers – here.
- Come up with a digital product idea your audience will beg to buy from you – here.
- Design a Memorable Brand Identity to Instantly Stand Out from Competition – here.
- Hire me to Build a Done-For-You Lead Generation Funnel to get your Brand in Front of New People. (Booked out 4-6 weeks)
