How to use Instagram for Business

Do you want to build a personal brand on Instagram and use it for business? I’ve compiled five quick tips for building the perfect personal brand on Instagram. You’ll learn how to choose the right username, write a bio that reflects your personality, and post content that’s relevant for today’s social media audience!

by Kristin Korn

Ep 116: 5 Quick Tips For Building The Perfect Personal Brand On Instagram

BRAND STRATEGY, DIGITAL MARKETING, Instagram Marketing, Social Media Marketing

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Podcast Show Notes

As you know, Instagram is an excellent way to express your creativity and showcase your work in any field. But there are some things you should keep in mind when taking this approach to branding yourself, like choosing the right username, writing a bio that reflects your personality, or posting content that’s relevant for today’s social media audience! Most people don’t realize how important it is to have an Instagram account until they start using it. They don’t know how to use Instagram for Business. And then they’re left wondering what to do next. Inside this article, I’ve compiled five quick tips for building the perfect personal brand on Instagram so you can get started with confidence.

How to use Instagram for Business

After working with hundreds of personal brands I understand it’s not always easy to know how to get started with Instagram for your business. After all, there are some things you should keep in mind before ever posting anything on the social media platform.

But luckily for you, I’ve compiled 5 quick tips for building a perfect personal brand on Instagram so that you have the confidence and knowledge necessary to start your account off right! These tips will work for anyone brand at any stage so you’ll know how to use Instagram for Business. They are great reminders to understand the basics of Instagram that many overlook.

how to use instagram for business
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5 quick tips to build your brand on Instagram

So without further ado, here are 5 quick tips to build your brand on Instagram:

1. Choose a username that reflects who you are as a person.

Choose a username that reflects who you are as a person and what type of content you post. This will make it easier for your current and potential followers to find you as it is a searchable part of Instagram. So it’s very, very important that you think about how you want to attract your ideal follower because you want to use keywords in these sections that they’re already searching for. So by doing this trick, your profile’s going to come up higher and the Instagram search results.

This is where having done extensive SEO Keyword research will help. But your username is not something you want to change after you set it up – so if it’s best to use your full name I suggest doing that here.


Ep 114: The Best Marketing Tools To Build Your Brand Online This Year

How to use Instagram for Business
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2. Update Your Bio To Reflect Your Brand Goals.

When writing a bio or uploading your profile photo, ask yourself if it reflects your personality or brand. If it doesn’t, then you might want to consider a change.

The bio, along with your username, profile picture, and link will be the first things people see when they visit your page and they are the ones that will make or break your profile.

Your profile picture is the prominent thing that will draw attention when someone visits your profile page. And it should give a lasting impression, thus your job is to make it memorable and familiar.

One of the bio components that is usually misused by people is the NAME field. Not the username, which we already talked about, but the actual name. This searchable field can have up to 30 characters and since Instagram doesn’t require it to be your actual name you are free to be smart about what you write there. Use your business name or make sure you include 1-2 targeted CORE keywords that best describe your business.

Then lastly, your bio description should include what you do and how it helps your ideal client. Your bio link is the only clickable link on your entire Instagram profile… so your profile link is of the utmost importance as that will drive most of the traffic to where you need it to go. Plus it’s a way to get your audience onto a page and platform that you own. So refer to top-of-funnel marketing for a way to lead a prospect into your sales process here.

3. Determine Your Content Pillars.

When it comes to the content you’ll post about it’s important to choose a set of content pillars you’ll rotate through. As I teach inside my Instagram Unlock Workshop, think about your IDEAL CLIENT and base all of your posts around him or her. If you’re just starting out, then ask yourself: “What would my client want/need to see on my Instagram?”.

How to use Instagram for Business
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Above all, be sure to post original content and avoid plagiarism and stolen images at all costs. After all, it’s what you’ve built up your personal brand for in the first place. So make sure that each photo and video is something you’re proud of and represents who you are as the owner of the account!

You really need to think about what kind of story and message you want your Instagram page to convey and why are people following your page. Instagram is essentially a way to tell a story through photos and videos.

Depending on your target audience and strategy, your theme can either have only photos, images with text like memes or quotes, you can have videos, or you can even mix it up. Your theme can be incredibly powerful.

When you use a consistent brand palette and set of design elements, your brand will become memorable to your audience and instantly separate you from competitors.

4. Increase Exposure with Hashtags and Reels.

Use relevant hashtags and publish short video reels to increase your exposure, uncover new audiences, and build brand awareness. Maybe you’re looking for more leads or customers, or maybe you’re looking to build brand awareness with more reach.

Whatever the reason, Hashtags help you connect with other users who are interested in the same things as you, and they can also help you find new audiences.

Video Reels are a great way to connect with your audience and show them what your brand is all about. Plus, they’re a great way to showcase your products or services and simplify complex ideas.

5. Understand your client’s emotional journey.

Last but not least, keep in mind the emotional journey a potential client takes with your brand. Building a strong community on Instagram doesn’t happen overnight, so it’s important to continuously reflect on the Know, Like, and Trust principles.

Most potential clients don’t see your post then purchase your product or service right away. There is an emotional journey that potential clients take from the time they get introduced to your brand to when they decide to purchase from you.

  • At first, they must KNOW and connect with your brand,
  • next, they need to LIKE what they see from your brand as you shift their perspectives with your beliefs,
  • then lastly their TRUST with you increases as you share your unique solution to their problem.

That’s why it’s imperative to hit them with the right content at the right time for their stage.

In summary: Instagram tips for business

In today’s digital marketing world, it’s crucial to have a strong presence on social media, especially Instagram. This is especially true for businesses that sell products or services online.

In this article, I’ve discussed some of the best practices and strategies you can employ when building your brand on Instagram with content pillars, hashtags, video reels, themes, and more! If you want help creating an effective Instagram strategy these principles are sure to get you started in the right direction.

But maybe you still feel completely overwhelmed by Instagram?

You know it’s important to reach a new audience on this platform, but you don’t have the time or energy to figure it all out.

I understand how frustrating that can be because I’ve been there too! So much so I took a total hiatus from posting for an entire month this fall. So like most things, instead of giving up on the platform for business, I did some research and education on what signals triggered the IG algorithm I thought I was disliking so much.

What I found was a breath of fresh air. 

  • No ❌ I didn’t need to lives daily
  • No ❌ I didn’t need to spend hours a week creating reels
  • No ❌ I didn’t need to dance on camera
  • No ❌ I didn’t need to dump in Ad money

I just had to start playing by the IG algorithm rules and stick to the personal branding strategy I was already using!  

Within TWO WEEKS of using my new Instagram Marketing Strategy, I reached 6,000 new accounts, had 20 more profile visits, and had 7,000 more impressions.

And the best part was I was spending two hours a week on content creation. That’s it!

I was onto something! I had really unlocked an Instagram Marketing Strategy that made sense for my brand! 🥂🎉

And now I’m sharing my UNLOCK STRATEGY with you in a Virtual Workshop

➡️ Sign up for Insta-Unlock at kristinkorn.com/instagram.

There’s no need to give up! I’ve got you because I get you.

I want to help you learn how to create a professional brand that also shows your fun personality!  I created an easy-to-follow workshop that will help you get your business out there in no time. With my step-by-step instructions and tips, you won’t have to worry about making mistakes with your content anymore. My goal is for you to spend less time worrying about Instagram and more time focusing on what matters most – growing your business! 

Go to kristinkorn.com/instagram right now and sign up for access to Insta-Unlock Workshop today!


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Insta-Unlock Virtual Workshop

If Instagram is one of the marketing platforms you are focusing on in 2022, I invite you to participate in my Insta-Unlock – 2-Day Virtual Workshop.

Inside these two days – we will set your marketing plan up for success in the new year using a digestible format to unlock your brand profile, content pillars, and overall Instagram marketing strategy – All at a beginner level that makes sense for your brand. Learn more at Kristinkorn.com/Instagram.

  • Optimize your content for Feed, Stories, Reels, and Explore
  • Get more impressions leading to more niche followers
  • Make your page more visible to the public
  • Encourage more engagement from followers 
  • Maximize your time on the app
  • Create content that will capitalize on Instagram algorithm signals

To get more information about joining us for our next Insta-Unlock Virtual Workshop, go to Kristinkorn.com/Instagram.


Whenever you’re ready, there are 3 ways I can help you:

  1. Stay on top of your Content Strategy and keep your Ideal Clients Engaged here.
  2. Design a Memorable Brand Identity to Instantly Stand Out from Competition here.
  3. Hire us to Build a Done-For-You Lead Generation Funnel to get your Brand in Front of New People. (Booked out 4-6 weeks)
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Since I share awe-inspiring resources and must-have products for business builders like you who want to streamline their business – my content may contain affiliate links for products I use and love. If you take action (i.e. subscribe, make a purchase) after clicking one of these links, I’ll earn a small commission. While it has no effect on your pricing, it’s my responsibility to let you know that an income (however small or large it may be) is made from recommending products I love, use, and share with other awesome people like yourself. With your support, I’m able to commit time to this blog and to each of you on your journey!

How to use Instagram for Business
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hello!

I'm kristin

Once an obsessively frustrated network marketer, I flipped the industry approach to online marketing by implementing personal branding strategies. Since 2017, I’ve been helping women take the hard out of building a brand and making sales - bypassing the hustle and inserting automation.

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