As you know, Instagram is an excellent way to express your creativity and showcase your work in any field. But there are some things you should keep in mind when taking this approach to branding yourself, like choosing the right username, writing a bio that reflects your personality, or posting content that’s relevant for today’s social media audience! Most people don’t realize how important it is to have an Instagram account until they start using it. They don’t know how to use Instagram for Business. And then they’re left wondering what to do next. Inside this article, I’ve compiled five quick tips for building the perfect personal brand on Instagram so you can get started with confidence.
After working with hundreds of personal brands I understand it’s not always easy to know how to get started with Instagram for your business. After all, there are some things you should keep in mind before ever posting anything on the social media platform.
But luckily for you, I’ve compiled 5 quick tips for building a perfect personal brand on Instagram so that you have the confidence and knowledge necessary to start your account off right! These tips will work for anyone brand at any stage so you’ll know how to use Instagram for Business. They are great reminders to understand the basics of Instagram that many overlook.
So without further ado, here are 5 quick tips to build your brand on Instagram:
Choose a username that reflects who you are as a person and what type of content you post. This will make it easier for your current and potential followers to find you as it is a searchable part of Instagram. So it’s very, very important that you think about how you want to attract your ideal follower because you want to use keywords in these sections that they’re already searching for. So by doing this trick, your profile’s going to come up higher and the Instagram search results.
This is where having done extensive SEO Keyword research will help. But your username is not something you want to change after you set it up – so if it’s best to use your full name I suggest doing that here.
When writing a bio or uploading your profile photo, ask yourself if it reflects your personality or brand. If it doesn’t, then you might want to consider a change.
The bio, along with your username, profile picture, and link will be the first things people see when they visit your page and they are the ones that will make or break your profile.
Your profile picture is the prominent thing that will draw attention when someone visits your profile page. And it should give a lasting impression, thus your job is to make it memorable and familiar.
One of the bio components that is usually misused by people is the NAME field. Not the username, which we already talked about, but the actual name. This searchable field can have up to 30 characters and since Instagram doesn’t require it to be your actual name you are free to be smart about what you write there. Use your business name or make sure you include 1-2 targeted CORE keywords that best describe your business.
Then lastly, your bio description should include what you do and how it helps your ideal client. Your bio link is the only clickable link on your entire Instagram profile… so your profile link is of the utmost importance as that will drive most of the traffic to where you need it to go. Plus it’s a way to get your audience onto a page and platform that you own. So refer to top-of-funnel marketing for a way to lead a prospect into your sales process here.
When it comes to the content you’ll post about it’s important to choose a set of content pillars you’ll rotate through. As I teach inside my Instagram Unlock Workshop, think about your IDEAL CLIENT and base all of your posts around him or her. If you’re just starting out, then ask yourself: “What would my client want/need to see on my Instagram?”.
Above all, be sure to post original content and avoid plagiarism and stolen images at all costs. After all, it’s what you’ve built up your personal brand for in the first place. So make sure that each photo and video is something you’re proud of and represents who you are as the owner of the account!
You really need to think about what kind of story and message you want your Instagram page to convey and why are people following your page. Instagram is essentially a way to tell a story through photos and videos.
Depending on your target audience and strategy, your theme can either have only photos, images with text like memes or quotes, you can have videos, or you can even mix it up. Your theme can be incredibly powerful.
When you use a consistent brand palette and set of design elements, your brand will become memorable to your audience and instantly separate you from competitors.
Last but not least, keep in mind the emotional journey a potential client takes with your brand. Building a strong community on Instagram doesn’t happen overnight, so it’s important to continuously reflect on the Know, Like, and Trust principles.
Most potential clients don’t see your post then purchase your product or service right away. There is an emotional journey that potential clients take from the time they get introduced to your brand to when they decide to purchase from you.
That’s why it’s imperative to hit them with the right content at the right time for their stage.
In today’s digital marketing world, it’s crucial to have a strong presence on social media, especially Instagram. This is especially true for businesses that sell products or services online.
In this article, I’ve discussed some of the best practices and strategies you can employ when building your brand on Instagram with content pillars, hashtags, video reels, themes, and more! If you want help creating an effective Instagram strategy these principles are sure to get you started in the right direction.
You know it’s important to reach a new audience on this platform, but you don’t have the time or energy to figure it all out.
I understand how frustrating that can be because I’ve been there too! So much so I took a total hiatus from posting for an entire month this fall. So like most things, instead of giving up on the platform for business, I did some research and education on what signals triggered the IG algorithm I thought I was disliking so much.
What I found was a breath of fresh air.
I just had to start playing by the IG algorithm rules and stick to the personal branding strategy I was already using!
Within TWO WEEKS of using my new Instagram Marketing Strategy, I reached 6,000 new accounts, had 20 more profile visits, and had 7,000 more impressions.
And the best part was I was spending two hours a week on content creation. That’s it!
I was onto something! I had really unlocked an Instagram Marketing Strategy that made sense for my brand! 🥂🎉
And now I’m sharing my UNLOCK STRATEGY with you in a Virtual Workshop
➡️ Sign up for Insta-Unlock at kristinkorn.com/instagram.
There’s no need to give up! I’ve got you because I get you.
I want to help you learn how to create a professional brand that also shows your fun personality! I created an easy-to-follow workshop that will help you get your business out there in no time. With my step-by-step instructions and tips, you won’t have to worry about making mistakes with your content anymore. My goal is for you to spend less time worrying about Instagram and more time focusing on what matters most – growing your business!
Go to kristinkorn.com/instagram right now and sign up for access to Insta-Unlock Workshop today!
If Instagram is one of the marketing platforms you are focusing on in 2022, I invite you to participate in my Insta-Unlock – 2-Day Virtual Workshop.
Inside these two days – we will set your marketing plan up for success in the new year using a digestible format to unlock your brand profile, content pillars, and overall Instagram marketing strategy – All at a beginner level that makes sense for your brand. Learn more at Kristinkorn.com/Instagram.
Whenever you’re ready, there are 3 ways I can help you:
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I'm obsessed with quick wins and quality content. Through bite-sized courses, private consulting, and a safety net community, I help women and direct-sales escapees harness the power of personal connection to create, build, and launch their own coaching and digital product brand.
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With 19 years experience in the online selling space, having been a part of multiple start ups, 8 years in direct sales, and hired by over 65 brands - I know many sides of business.
That's why I empathize with the exhausting cycle you're caught in. What started as an easy-entry business-in-a-box model has now become your worst nightmare that's out of your control.
But don't give up yet. As a resilient and grassroots woman, you possess incredible potential to utilize your unique talents and life experiences for the betterment of others.
It's time to finally claim that coveted "entrepreneur" name tag but without the nauseating control tactics and restrictive business model.
Through bite-sized courses, private consulting, and a safety net community, I help women and direct-sales escapees harness the power of personal connection to create, build, and launch their own coaching and digital product brand.
When you partner with me, you'll create an unforgettable, distinctly tailored brand experience that’s guaranteed to draw in clients who appreciate quick wins and quality.
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