Ep 119: 5 Reasons You Can’t Afford to Ignore Personal Branding

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Podcast Show Notes

Are you a small business owner who’s been thinking about personal branding but hasn’t taken the plunge? Do you think the investment isn’t worth it? When it comes to building your business, you can’t afford to ignore personal branding. Besides other reasons, it helps you stand out from the competition and connect with your target audience. Inside this article, I share 5 Reasons You Can’t Afford to Ignore Personal Branding and how to get started building your brand.

Why Personal Branding is essential to your success?

Personal branding is essential for many reasons. It helps you stand out from the competition and allows people to know you. You’re just a name and a face among many without a personal brand. That’s not good for business.

Not investing in your personal branding can have severe consequences on your long-term business goals because, without one, you are just another person with no personality or identity. You will be quickly forgotten by potential customers who need what you offer but don’t remember where they heard about it from initially.

This brings me to the topic of this show which is why you can’t afford to ignore personal branding. Investing in your branding is an investment in yourself that will pay off tenfold when someone remembers who YOU are instead of some other company that offers the same thing or something similar.

What is personal branding?

If you’re not familiar with the term, personal branding is the process of developing a unique identity for yourself, which differentiates you from others. It’s about creating a perception of who you are in the minds of others and then making sure that this perception is in line with what you want to be known for.

In short, it is a long-term process of establishing your authority and expertise in a field by becoming identified with that niche field.

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5 reasons you can’t afford to ignore investing in a personal branding strategy

When it comes to building your business, you can’t afford to ignore personal branding. In fact, there are five key reasons why personal branding is so important for small business owners:

1. You become memorable

A powerful personal brand allows you to stand out from the competition, making it easier for prospective clients to remember who you are and what you have to offer.

This will give your work a more personal touch since people will come into contact with that same kind of storytelling or personality each time they interact with you.

2. You create relationships

By building up an authentic sense of self, you develop stronger connections with people in general—and this can help significantly when it comes to establishing rapport and relationships within your industry.

When it comes down to it, most business transactions require at least some sort of human connection; by highlighting all the things that make you unique and distinctive (in a good way), you’re positioning yourself to form stronger relationships.

3. You know what you have to offer

It’s easy to forget what makes your work—and you—unique when you deal with similar client requests or job responsibilities day after day.  But that’s precisely why it’s so important to stay true to your brand and remember what comprises your “special sauce.”

If you don’t know these things about yourself, talking with clients or even professional colleagues can help remind you of all the reasons why people should invest in working with someone like you.

4. Your message communicates better

An effective personal brand allows you to cut through the noise in any given situation; by presenting a meaningful image, people will be able to relate more easily to you and understand the point you’re trying to make.

This, in turn, will allow you to have more productive interactions with clients or people who might be interested in hiring you for a project or purchasing your products.

5. You gain Credibility

In a world where everyone seems eager to self-promote, your audience can become skeptical of anyone claiming they do great work. A powerful personal brand helps establish your credibility within your niche industry by presenting a consistent image of your strengths and abilities; this puts people at ease and ensures they know exactly what to expect from working with someone like you. 

You’ll quickly build a reputation for being competent and capable, making it easier for other people to recommend you to others as well.

In Summary: the 5 benefits a personal branding strategy

So to recap the five benefits of a personal branding strategy:

1.  You become memorable

2. You create relationships

3. You know what you have to offer

4. Your message communicates better

5. You gain credibility

When it comes to personal branding, there are a lot of benefits to be had. Not only will you be more memorable and trustworthy, but you’ll also have an easier time getting noticed by and making connections with prospective clients. By establishing yourself as a credible source within your niche industry, you’re positioning yourself for success.

how to get started with branding for your business?

Inside my Digital Branding Roadmap, I lay out the steps you need to take to create a successful online brand. With this roadmap, you’ll be able to build an authentic brand that stands out from the competition and grows your customer base in a way that’s true to YOU!

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You’ve got the right idea to build a brand, but now you need to know how to get started. It seems like there are so many steps and pieces that you don’t know where to begin!

The Digital Branding Roadmap outlines the framework so that your brand grows in a way that’s authentic to YOU!

So don’t put off branding another day – Download your copy above.

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Whenever you’re ready, there are 3 ways I can help you:

1. Stay on top of your Content Strategy and keep your Ideal Clients Engaged here.
2. Design a Memorable Brand Identity to Instantly Stand Out from Competition here.
3. Hire us to Build a Done-For-You Lead Generation Funnel to get your Brand in Front of New People. (Booked out 4-6 weeks)

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