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What is your brand missing to STAND OUT? Creating a brand for your business can be a difficult task. There are many things to consider, from the name and logo to the colors and fonts you use to the marketing plan you implement. But one of the most important aspects of branding is creating a visual identity that stands out from the competition. In this article, we will discuss eight elements that are essential for creating a visually appealing brand. If you want your business to stand out, make sure you implement these tips!
Why should your small business care about visual branding?
If your audience doesn’t notice your brand – they will never see your product.
First of all, creating a solid brand identity can help you stand out from the competition.
- If your branding is unique and memorable, customers will be more likely to remember you and return in the future.
- Additionally, a well-designed brand can help build trust and credibility with potential customers.
- When people see a professional and polished brand, they are more likely to trust the business behind it.
All of this transfers to more LEADS captured and converted.
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The 8 essential visual branding elements you need:
- Logo
- Colors
- Fonts
- Stock Images
- Design Elements
- Headshots
- Style Guide
- Graphic Templates
1. Logo
The logo is one of the most important elements of a brand identity. It’s what customers will see first, and it should be instantly recognizable and memorable. When creating a logo, be sure to keep it simple and professional. Avoid using too many colors or fonts, and make sure the logo can be easily reproduced in different formats (such as online and print).
2. Colors
The colors you choose for your brand can have a big impact on how customers perceive your business. Colors can be used to communicate emotions and feelings, so it’s important to choose shades that accurately represent your company. For example, if you want to come across as fun and playful, bright colors like yellow or pink might be a good choice. Similarly, if you want to appear professional and trustworthy, darker shades like blue or green might be more appropriate. Need help finding your brand colors? TAKE THE COLOR QUIZ!
3. Fonts
Choosing the right fonts is also essential for creating a visually appealing brand identity. When selecting fonts, make sure they are easy to read and match the overall style of your branding. For example, if you’re going for a more modern look, sans-serif fonts would be a good choice. If you want to create a vintage feel, serif fonts would be better suited.
4. Stock Images
The images you use in your branding should be high-quality and professional. They should also be relevant to your business and reflect the overall tone of your brand. For example, if you sell products geared towards families, using photos of happy children might be a good idea. On the other hand, using stock photos of people in suits might be more appropriate if you’re targeting businesses.
5. Design Elements
These elements are the basic units of your brand identity which set its structure and convey visual messages. Patterns and design marks can add interest and texture to your branding. They can also help to unify different elements of your design. When choosing patterns and design marks, be sure to select visually appealing ones and match the tone of your brand.
6. Headshots
The best way to stand out is to use brand photos of yourself used in marketing. Putting your face front and center of your brand allows you to form a strong human connection with your niche audience. It shows a heartbeat and real human behind your content. Here’s my secret method to taking my own brand headshot photos!
Take control of your brand’s visual story with this DIY Branding Photos Tutorial. Perfect for business-savvy women, this video kit will help you create stunning brand photos at home using just your phone and a Canva account! Get instant access here!
7. Style Guide
Once you’ve created a strong visual brand identity, it’s crucial to ensure all aspects of your branding are consistent. This means using the same fonts, colors, and images across all marketing materials. It also means maintaining a similar tone and style throughout your content. You can ensure that your branding is always accurate and on-brand by creating a style guide. This document can be helpful for designers who are creating marketing materials for your brand, and it can also be shared with suppliers and vendors. Being consistent can guarantee that your branding is always accurate and on-brand.
8. Graphic Templates
Ease your design time by using predefined editable graphic templates in sites such as Canva for your marketing. Much like a style guide, templates for Pinterest pins, Instagram Carousel posts, and Stories – ensure your branding remains consistent and on-brand.
Recap – Visual Branding
Creating a strong visual brand identity for your business is an essential first step in creating a successful marketing plan. To do this, you need to consider these eight visual branding elements so that all aspects of your branding are consistent and on-brand. Following these tips will help you create a strong, recognizable brand that will help you stand out from the competition.
If consistency across all aspects of your design seems like too much work, don’t worry–I can help! Whether you want a DIY option or would rather have our CORE Brand Marketing Group design your brand identity, here’s how to get started.
Learn how to create a powerful and memorable brand identity
Brand Identity Basics is the perfect solution for anyone who needs a little direction on defining your brand identity and how people perceive you. You can get instant access at kristinkorn.com/brandidentity. In this online program, you’ll learn how to create a logo, color palette, and style guide that will help you build a strong visual identity for your business to stand out from the competition.
Knock out part of your personal branding strategy with a consistent visual impression for your website, social media channels, and online marketing! Again, you can get instant access at kristinkorn.com/brandidentity.
Let the professionals design your brand identity
Or, if you’d rather turn to professionals, our team has experience creating high-quality visuals, matching the tone of our client’s brand, creating easily recognizable logos, and using fonts that are easy to read while still being unique or relevant. Let’s start creating a visual brand identity together today by filling out our application online at corebrandmarketing.com.
When we work with CORE brand marketing clients, the 8 mentioned elements are what we design and provide them to assure their brand is both professional and unique! Fill out an application to work with our team online at corebrandmarketing.com.
The only question that remains is,
Are you an easily-forgettable brand? … or do you stand out?
Whenever you’re ready, here are 3 ways I can help you:
- Build a Continuous Flow of New Clients Using This Simple Profit Pipeline™ – HERE!
- Turn Your Chaos Into Clarity in Just 90 Minutes with this One Call – HERE!
- Obtain the Support System You Need Inside Our Coaching Group – HERE!
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