There are endless ways a sales process grows your business, but today we will cover how it can bring more consistent, quality leads into your sales funnel. And how that happens is with a blog and a Pinterest account… also known as Pinterest Marketing for Business.
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Pinterest Marketing For business: Start with a sales process
So if you’ve listened to another podcast episode before this, you’ve most likely heard me talk endlessly about using a simplistic sales process to generate high-quality leads and sales conversions for your business.
As I went into detail about in Episode 50, your sales process is the set of steps you follow as you move a customer through your sales funnel. Your funnel starts when a prospective client is first introduced to your brand and continues after a sale is made.
What’s so incredible about having a set sales process is that you can automate most of your customer interactions from prospecting to selling to nurturing.
There are endless ways a sales process grows your business, but today we will cover how it can bring more consistent, quality leads into your sales funnel. And how that happens is with a blog and a Pinterest account.
Meet special guest and Pinterest Marketer Jennifer Burkhart
And today, I’m excited to be joined by my friend and our CORE brand marketing group Pinterest guru – Jennifer Burkhart. So welcome, Jennifer, back to the Podcast!
She went down the Pinterest Marketing for business rabbit hole years ago when she used it to grow leads for her direct sales business. She’s been managing my Pinterest account for one year now and has helped dozens of other business owners do the same.
So today, not only are we going to pull back the curtain into my Pinterest data. But we will discuss why every business, no matter the type of business or product you sell – can benefit by using an active blog and Pinterest account to grow their leads exponentially.
My 12 month Pinterest Data
And when we say exponentially, we mean it. Before using Pinterest Marketing in February of 2020, I had around 3,233 email subscribers, and now one year later, my subscriber count is over 8,530. A 5,297 contact difference in subscribers due to my consistency using my blog and Pinterest Marketing. That’s a 164% growth in leads in 12 months.
$5,275 was my total Pinterest Ad spent from 2/1/20 – 2/1/21 which comes about to about $1 a lead on average. My leads, in the beginning, cost more than what my leads do today. Today leads cost between $.80 – $1.00. And by lead, I mean someone opting in for a lead magnet or paid product. They are giving me their email address in exchange for something.
When analyzing this data you can see at the 7-month mark is when my email list really starts to take off and grow.
Why choose Pinterest over Other Social media
I’m going to dive into more of my business data at the end of the article, but I have lots of questions for Jennifer today, so I’m going to jump right in.
I have new clients sign up with me every week needing to launch a new company, scale their current one, or simply come up with a new way to promote their brand – and we help them by setting them up with a sales process package. And inside that package, we ALWAYS recommend the VIP Pinterest option to drive their content marketing.
Q. We chose Pinterest as our top content marketing catalyst instead of the more prominent social media choices such as Instagram or Facebook. Some listeners might be thinking, “I can’t even find leads on Facebook, why can Pinterest be different?”
A. Using Pinterest instead of just Facebook, Instagram, and local ads. Pinterest lives forever and connects back to your blog. Pinterest is a search engine and Facebook and Instagram are social media {one post and done}. We teach how Pinterest can work for your business and solve problems for your ideal customer/client.
PIN THIS IMAGE!
Are blogs outdated?
Q. Now I know people assume blogs are outdated, but I know when written strategically and used as part of your content marketing plan, they house valuable content that drives sales. So talk about how a blog plays a role in content marketing.
A. Find your place on the WWW. You need to think about your business outside of the city you are in {think globally}, think outside of your brick and mortar {pandemic, and small businesses going under}. If 2020 has taught us anything in business, it would be that “now is the time to STEP UP our online marketing in 2021.”
5 Reasons You Need A Blog With Pinterest Marketing to grow your leads exponentially
1 – BOOST YOUR SEO (search engine optimization) AND ORGANIC REACH
Blogging is good for SEO because it helps with a number of things that are important ranking factors. When you have a blog that’s updated regularly with blog posts that are high quality and on topics relevant to your audience, it can make a huge difference to how your overall website performs in the search engines. (source)
Here are six easy search engine optimization (SEO) tips to help get your blog noticed. (source)
- Do your research.
- Utilize keywords throughout your post.
- Optimize your images.
- Reference others with links.
- Give readers the opportunity to subscribe to your blog.
- Use social media to broaden the reach of your blog posts.
You must keep in mind that people on Pinterest are looking for a solution. For instance, for a boutique shopper, they are thinking, “Tell me what outfit I need to wear TOP to BOTTOM and deliver it to my house.” or “What do I wear leather leggings with?”
(Listen to the full podcast audio for more details!)
2 – YOUR ONLINE PRESENCE ESTABLISHES YOU AS THE EXPERT
Your blog posts establish you as the expert in {insert your niche}. The posts then impact and influence your customer’s buying. The more you post about the same topic, the more others see you as the expert.
(Listen to the full podcast audio for more details!)
3 – LEVERAGE YOUR BLOG
- Answer questions
- get ideas from your customers and/or visitors (your ideal clients)
- Demonstrate what makes your business unique
- Teach others what you know!
(Listen to the full podcast audio for more details!)
4 – SETS UP YOUR SALES FUNNEL TO RUN ON AUTOMATION
Your website/blog is your most POWERFUL SALES FUNNEL. Pinterest drives the traffic to your blog, your blog meets the need of your visitor and you increase your connections and conversions. Walla, you have a lead!
Your blog creates endless content for you to share on all social media platforms.
(Listen to the full podcast audio for more details!)
5 – CTA on the blog post grows email subscribers and sales
You never want to send people to your blog post without another step or CALL TO ACTION for them to take next. When your lead magnet content relates to the topic of the blog it makes sense for them to also want your lead magnet or to shop your products. They give you their email address and you just scored another lead!
(Listen to the full podcast audio for more details!)
Episode 57: How To Start Writing An SEO-Friendly Blog Post To Boost Your Visibility
Episode 44: 5 Ways To Make Sure Your Lead Magnet Isn’t A Big Fail
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- Turn Your Chaos Into Clarity in Just 90 Minutes with this One Call – HERE!
- Obtain the Support System You Need Inside Our Coaching Group – HERE!
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