Defining your ideal client is one of the most important elements of your brand strategy. Before ever building your website, creating your offer, or detailing specific services, you first need to understand who your audience is and what their needs are. Inside this article, I share how by defining a niche, the more you expand your audience, not shrink it. Plus, I offer my strategy for identifying your ideal client profile. Where to find them and how to create content to attract them!
Phrases like empowered women, women empowerment, and positively empowered are thrown around more often these past few years. But what if they are doing more harm than good when it comes to encouraging women to start new businesses? Inside this article, I break down the mean of EMPOWERING women and why you might think twice about using that term again. Read along as I share 4 Reasons You Don’t Need To Be Empowered To Start A Business!
In this interview with Kristin Longacre, she shares how she was able to find her purpose in a traditional career path. I think you’ll find so much inspiration! Let’s dive in.
You've heard of stock images - but what are they and do you as a small business owner need them? What are styled stock images? “Styled stock images” are photographs designed and produced with business owners in mind. Online entrepreneurs, bloggers, graphic artists,...
Listen Here Podcast Show Notes Welcome to your perfect branding strategy! People use these terms: brand, branding, and brand marketing every day, but they don’t mean the same. Inside this article, I share their different roles that form a perceived image of YOU and...