Brand Strategy Articles

Why Overlooking Your Brand Voice Is Losing You Valuable Followers

Listen here Podcast Show Notes Frequently overlooked when working on your brand foundation is your brand voice. Your brand identity and colors can help you stand out and get noticed, but I believe it’s your voice that allows you to close more sales to scale your...

Ep 75: One Simple Way To Align Your Content With Your Target Audience

Listen here Podcast Show Notes You work hard to write copy, take photos, and schedule your content - but what happens when it gains you zero attention? Do you scrap it and proclaim you don’t know how to write content? Nope, not at all. In this article, I’m sharing the...

Ep 74: What To Wear To Elevate Your Brand Immediately

Listen here Podcast Show Notes I know that when you look and feel good, you have the confidence to show up every day in your business. Your face and what you wear are essential to how your brand is represented. Inside this article, I share what to wear and what not to...

Ep 73: How To Write An Impactful Brand Origin Story

Listen here Podcast Show Notes There’s no denying that stories have been told since the beginning of time.  It’s how to build connections and understand one another on a deeper level. That’s why as a personal brand, you must use a story to trigger an emotional...
Ep 81: 4 Reasons You Don’t Need To Be Empowered To Start A Business

Ep 81: 4 Reasons You Don’t Need To Be Empowered To Start A Business

Phrases like empowered women, women empowerment, and positively empowered are thrown around more often these past few years. But what if they are doing more harm than good when it comes to encouraging women to start new businesses? Inside this article, I break down the mean of EMPOWERING women and why you might think twice about using that term again. Read along as I share 4 Reasons You Don’t Need To Be Empowered To Start A Business!

Ep 79: How To Build A Profitable Online Business In 5 Steps

Ep 79: How To Build A Profitable Online Business In 5 Steps

Ready to ditch spammy promotional posts and confusing social media strategies for good? Inside this article, I’m sharing with you the 5 steps to building your own confident, brand-focused online business, which includes incorporating my simplistic sales process.

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