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Small businesses and solopreneurs always look for new and innovative ways to reach customers and grow their businesses. And digital marketing is one of the most effective tools for doing just that. In this article, we discuss the fundamentals of digital marketing?

In short, it is the use of digital channels to promote a business. This includes things like websites, social media, and email marketing. Digital marketing is more cost effective than traditional marketing methods, and it provides better results. Additionally, digital marketing can help to increase brand awareness for your business. This blog article will explore what digital marketing is and why every business should be using it!

What is digital marketing?

If you’re like most small business owners, you may be wondering what digital marketing is and why you need it. Digital marketing is one of the most vital tools small businesses can reach new customers and grow their businesses.

It involves using digital channels such as websites, social media, email, and mobile apps to create a digital marketing campaign.

Businesses can target their customers more accurately and achieve better results than traditional marketing methods by using digital marketing.

Fundamentals of Digital Marketing Funnel
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The 6 fundamentals of digital marketing

There are many different types of digital marketing channels, but some of the most common include:

  1. Search engine optimization (SEO): This involves optimizing a website for Google and other search engines to appear higher in the search results.
  2. Social media marketing: This involves using social media platforms like Facebook, Twitter, and LinkedIn to promote a business.
  3. Email marketing: This involves emailing customers about products or services to encourage them to buy something.
  4. Mobile marketing involves using mobile apps and websites to promote a business.
  5. Web design: This involves designing and building a website that is both user-friendly and visually appealing.
  6. Digital advertising involves placing ads on digital channels such as websites, social media, and Google ads.

Advantages of Digital Marketing

Every business needs digital marketing because it is an essential tool for reaching customers and growing a business.

Here are some of the main reasons why digital marketing is so important:

  • Reach a wider audience: With digital marketing, businesses can reach a global audience quickly and easily. This is especially beneficial for small businesses that can ship products worldwide or offer an online service.
  • Cost-effective: Digital marketing is often more affordable than traditional marketing methods like print or television advertising.
  • Provides better results: Digital campaigns are often more successful than traditional campaigns due to their ability to target specific audiences and track results.
  • Increased brand awareness: A successful digital marketing campaign will increase brand awareness for a business. This can help to attract new customers and grow a business.

What are strategies for digital marketing?

There are many strategies for digital marketing, but some of the most effective ones include SEO, social media marketing, email marketing, and mobile marketing.

Each of these strategies has its own set of tactics that can be used to achieve the best results.

It is essential to tailor a digital marketing strategy to fit the specific needs of a business.

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How can businesses use digital marketing?

For example, a business with a brick-and-mortar store should focus on email and SMS marketing to get more products sold outside their store. In contrast, a business that offers services should focus on SEO to rank its website higher in search results.

At CORE Brand Marketing Group, we overlap many digital marketing types for online businesses to reach more people.

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Digital marketing: why you need it

Digital marketing is an essential part of any business, whether small or large. Using digital channels to promote your products and services can reach a much wider audience than you would otherwise.

Additionally, digital marketing allows you to track how well your campaigns are performing, so you can make adjustments as needed.

Ultimately, digital marketing provides a cost-effective way to promote your business and reach more customers.

What is the digital marketing process?

Now that you have a general idea of the fundamentals of digital marketing are – let’s look at the process.

The digital marketing process consists of five main stages:

1. Strategy

2. Planning

3. Implementation

4. Tracking and Analysis

5. Optimization

Each stage is essential for creating a successful digital marketing campaign. Let’s take a closer look at each step in more detail below!

5 steps in the online marketing process

1) Strategy: The first step in the digital marketing process is to develop a strategic plan. This plan will outline your goals and objectives for your campaign and your tactics to achieve them. It’s essential to have a clear strategy in mind before planning your campaign to ensure that all of your efforts are focused in the right direction.

2) Planning: The second step in the digital marketing process is to plan your campaign. This includes creating a budget, deciding which channels you will use to reach your target audience, and developing a content calendar. It’s essential to plan everything to stay on track and avoid missing important deadlines.

3) Implementation: The third step in the digital marketing process is implementing your plan. This involves creating all of the content for your campaign, setting up your digital marketing channels, and launching your campaign. Make sure to test everything before you launch to avoid any potential problems.

4) Tracking and Analysis: The fourth step in the digital marketing process is tracking and analyzing your results. This helps you see how well your campaign is performing and identify areas that need improvement. It’s crucial to track your progress to make necessary changes to improve your results. At CORE Brand Marketing Group, we set up custom tracking inside a simple Google Sheet to follow all the data we collect from Google Analytics.

5) Optimization: The fifth and final step in the digital marketing process is to optimize your campaign. This involves changing your strategy, tactics, or budget based on your tracking and analysis results. By continuously optimizing your campaign, you can ensure that you are always getting the best results possible.

How do you measure digital marketing effectiveness?

Measuring digital marketing effectiveness is not an easy task. However, there are a few key ways to do it:

  • Evaluate how effective your digital marketing campaigns are in generating leads and sales.
  • Look at the number of website visits, social media followers, and email subscribers you receive.
  • Analyze the types of content that are most popular and generate the most engagement.
  • Use tools like Google Analytics to track how people interact with your website.
  • Conduct surveys and interviews to get feedback from customers and prospects.

Digital marketing is a complex and ever-changing field, but using these methods, you can get a good idea of how effective your efforts are. If you do not see the results you want, don’t be afraid to change your strategy. And if you need help, we at CORE Brand Marketing Group can assist you.

How to get started with the fundamentals of digital marketing?

The first step is to understand what digital marketing is and how it can be used to reach customers and grow a business. Once you have a good understanding, you can start planning your digital marketing campaign.

It is necessary to set realistic goals for your campaign and create a budget so that you do not overspend.

You should also research the different available digital channels and decide which ones will be most effective for your business.

After you have planned your campaign, you can start implementing it by creating content, building a website, and running social media ads.

If you need help getting started with digital marketing, set up a FREE strategy call with us at CORE Brand Marketing Group by going to

Conclusion: The Fundamentals of Digital Marketing for a Small Business

Digital marketing is a complex and ever-changing field, but you can create an effective digital marketing presence for your business using these methods. Using these fundamentals of digital marketing will not only help you connect with customers in a more personal way, but this relationship can lead to more sales and conversions.

As a full-service branding and marketing agency for service-based solopreneurs, at CORE Brand Marketing Group, we take care of all the details so you can focus on what you’re good at – running your business. 

With our help, you’ll be able to reach more people, generate more leads, and gain more clients without ever feeling overwhelmed again. Schedule a FREE strategy call with us today to get started at

If you’re not using digital marketing, you should start today! It is an essential tool for small businesses that want to reach new customers and grow their businesses. Contact us today to get started!

Whenever you’re ready, here are 3 ways I can help you:

  1. Build a Continuous Flow of New Clients Using This Simple Profit Pipeline™ – HERE!
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What is Digital Marketing and Why You Need It
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