how to increase brand awareness

There’s no denying it: in order to be successful, your small business needs a strong online presence. But how can you make sure that your brand is seen by more people? But with so many online distractions, it can be tough to get your message heard or know a tried and true way to get more visibility for your brand online. Having a well-oiled marketing machine is essential for any business looking to grow. In this article, we will discuss three ways that you can achieve more brand awareness. 

by Kristin Korn

Ep 120: 3 Ways to Get Your Brand in Front of More People Online

BRAND STRATEGY

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Podcast Show Notes

There’s no denying it: in order to be successful, your small business needs a strong online presence. But how can you make sure that your brand is seen by more people? But with so many online distractions, it can be tough to get your message heard or know a tried and true way to get more visibility for your brand online. Having a well-oiled marketing machine is essential for any business looking to grow. In this article, we will discuss three ways that you can achieve more brand awareness. 

What is brand awareness?

Brand awareness is the ability of potential customers to identify a particular product or service. In order to create brand awareness, you need to get your brand in front of as many people as possible.

Although it may not be possible to precisely measure, this does not negate the importance of brand awareness. Creating brand recognition is critical for company success and overall marketing goals.

Why is brand awareness important?

Once you’ve gotten your brand in front of a new audience then the next step is for them to remember you! This is what we call brand recognition. It is important because it allows customers to identify your product or service. It also helps to create trust and loyalty among customers. When customers are familiar with a brand, they are more likely to do business with that company. In addition, brand recognition can help to increase market share and revenue.

The first step towards getting your message across effectively is by creating a strong brand identity. A strong brand identity is essential for any business looking to grow. This will help customers to identify your product or service when they see it again in the future. It is also important to be consistent with your branding across all channels, including social media, email marketing, and website design.

How do I increase brand awareness?

There are many ways to increase your brand awareness and get your brand in front of more people. You can use social media marketing, paid marketing, content marketing, and more. However, one of the most important things is consistency in branding. Consistency will help customers remember your company when they see it again later on down the road!

If you want people to know what you stand for as an individual or business owner then make sure that there’s no confusion about who you serve and how you serve them.

how to increase brand awareness
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3 Ways to Get Your Brand in Front of More People Online

  1. Optimize your blog with fresh content.
  2. Increase website traffic with Pinterest.
  3. Use social media to reach and connect with prospective and current clients.

This is the trio that I use for my own business and what we use for our CORE Brand Marketing clients.

1. Optimize your blog with fresh content

One way to get your brand in front of more people is to focus on optimizing your blog for SEO and publishing new articles frequently. By optimizing your website and content for keywords, you can increase your visibility in search engine results pages (SERPs). This will help you attract more visitors to your site.

SEO is a process that takes time and effort, but it’s worth it! Make sure to update your website regularly with fresh content, and use keyword-rich titles and descriptions. You should also make sure to use images and headings correctly. 

Regularly publishing blog articles is essential for two reasons. 

  • First, it helps to increase website traffic as people will be more likely to visit your site if you’re regularly adding new content plus Google is more likely to crawl your site when it notices an active site.
  • Second, publishing blog articles helps to establish you as an authority in your field. When you’re seen as an expert, people are more likely to do business with you.
  • So, if you want to get your brand in front of more people, make sure to publish blog articles frequently! If you do all of this, you will see a noticeable increase in website traffic.
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2. Increase website traffic with Pinterest

Pinterest is a great way to increase website traffic. By creating pins that include keywords and links to your website and blog articles, you can attract more visitors. Make sure to use high-quality images and catchy descriptions to hook a reader.

You should also create boards that are relevant to your target audience. When done correctly, Pinterest can be a powerful tool for marketing your business.

3. Use social media to reach and connect with prospective and current clients

Another great way to get your brand in front of more people is to focus on social media. Platforms like Facebook, Instagram, and LinkedIn offer great opportunities to connect with potential and current customers. 

By sharing valuable content and engaging with your audience, you can build trust and credibility. 

You can use various forms of content marketing such as static posts, videos, carousels, and more. When you create high-quality content that is relevant to your target market, you will attract and build curiosity about your brand.  When you can pull this audience off the social platform and onto your landing page or blog, you will be more likely to convert leads into customers.

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Recap – how to increase brand awareness

These are just three of the many ways you can get your brand in front of more people. But to make this brand exposure work in your favor you can’t forget about the importance of having a marketing plan and sales funnel in place.

Without these two key steps, all your efforts will be wasted. A well-oiled marketing machine is essential for any business looking to grow. Without a solid marketing strategy in place, it will be difficult to achieve your desired results.

Make sure to set goals and track progress so that you can make necessary adjustments along the way.

Why You should be Building a Brand

Building a brand is essential for the success of any business. A strong, recognizable brand can help you stand out from the competition, attract new customers, and create loyalty among your existing clientele. However, creating a successful brand takes time and effort; it’s not something that can be done overnight. If you’re willing to put in the hard work and take the long view, though, you’ll find that building a brand is well worth the effort.

how to get started with branding for your business?

Inside my Digital Branding Roadmap, I lay out the steps you need to take to create a successful online brand. With this roadmap, you’ll be able to build an authentic brand that stands out from the competition and grows your customer base in a way that’s true to YOU!

How To Generate 25% More Sales on Autopilot
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As an expert in digital marketing, I can help you create a strategy that will get you in front of your ideal client. Using my unique approach to digital branding, you’ll be able to attract more leads than ever before.


Whenever you’re ready, there are 3 ways I can help you:

  1. Stay on top of your Content Strategy and keep your Ideal Clients Engaged here.
  2. Design a Memorable Brand Identity to Instantly Stand Out from Competition here.
  3. Hire us to Build a Done-For-You Lead Generation Funnel to get your Brand in Front of New People. (Booked out 4-6 weeks)
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Since I share awe-inspiring resources and must-have products for business builders like you who want to streamline their business – my content may contain affiliate links for products I use and love. If you take action (i.e. subscribe, make a purchase) after clicking one of these links, I’ll earn a small commission. While it has no effect on your pricing, it’s my responsibility to let you know that an income (however small or large it may be) is made from recommending products I love, use, and share with other awesome people like yourself. With your support, I’m able to commit time to this blog and to each of you on your journey!

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hello!

I'm kristin

Once an obsessively frustrated network marketer, I flipped the industry approach to online marketing by implementing personal branding strategies. Since 2017, I’ve been helping women take the hard out of building a brand and making sales - bypassing the hustle and inserting automation.

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