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Sales are the lifeblood of any business, and a key part of boosting sales is creating a comprehensive and effective content marketing strategy. Not to be confused with general marketing – content marketing is not about selling; rather, it’s about providing value and helping your audience make informed decisions. Content marketing can be a powerful tool to reach new customers and convert them into paying ones. But many small businesses struggle to develop a content marketing strategy that will improve sales. 

The key to success is understanding how content marketing works and why it’s so important. Content marketing can be extremely effective in improving sales, but only if it’s done correctly. This article will look at how content marketing works and how you can use it to improve sales for your business.

How does content marketing work?

Content marketing is about creating and distributing valuable, relevant, and engaging content to attract and retain customers. 

“The key is that the content provides information or entertainment, usually for free, in support of a business goal.” Source

This can be done in a number of ways.

At CORE Brand Marketing Group, we use many types of content marketing, including: 

  • Blogging
  • Video
  • Podcasting
  • Infographics
  • Email
  • Visual content
  • Ebooks
  • Lead magnets
  • Quizzes/tools
  • Checklists
  • Courses
  • Webinars
  • Free apps
  • Social media posts

Above all, content marketing is creating and sharing online material that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

How can content marketing improve sales?

One of the key ways that content marketing can improve sales is by providing valuable information that helps customers make informed purchase decisions. 

As I teach, the buyer’s journey is composed of three stages: Awareness, Consideration, and Decision. 

In the consideration stage, a potential customer will start researching ways to solve their problem. They will go to their search bar online to compare different options and begin to narrow down their choices.

If your content is helpful and informative, it will build trust and credibility with potential customers, which can ultimately lead to increased sales.

Another way that content marketing can be used to improve sales is by increasing visibility and reach. Creating and sharing high-quality content can attract new visitors to your website or blog, which can then be converted into leads and customers.

Besides generating sales – your content marketing efforts can also:

  • Drive traffic to key landing pages
  • Spread brand awareness
  • Build relationships
  • Generate social shares and backlinks

Why content strategy is important

A successful content marketing strategy requires ongoing effort and commitment. It’s not something that can be set and forgotten; rather, it should be an ongoing process that’s constantly being tweaked and improved.

A sound content strategy ensures that all of your content is aligned with your business goals and caters to the needs of your target audience. 

Without a strategy, it would be difficult to measure the success of your content marketing efforts and make improvements accordingly.

how can content marketing improve sales
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How to create a winning content marketing strategy

There are several key components to creating a successful content marketing strategy. Here are eight steps to take to improve content marketing:

1. Define your goals and objectives

Before you start creating any content, it’s important that you have a clear understanding of what you want to achieve.

  • What do you hope to achieve?
  • Do you want to increase brand awareness?
  • Drive traffic to your website?
  • Generate leads?
  • Improve customer engagement?

Once you know what your goals are, you can create content that’s designed to achieve them.

2. Know your audience

Who are you trying to reach? It’s essential that you have a good understanding of who your target audience is before you start creating content.

  • What are their needs and wants?
  • What type of content will they find valuable?
  • What’s their level of interest in your products or services?

When you know your audience, you can create content that appeals to them and helps you achieve your sales goals.

3. Create a content calendar

One of the best ways to ensure that your content marketing strategy is successful is to plan ahead with a content calendar. This will help you stay organized and on track and ensure that you’re consistently creating and sharing high-quality content. When creating your content calendar, be sure to schedule time for brainstorming, research, writing, editing, promoting, and measuring results.

  • What kind of content will you create?
  • When will you publish it?

A content calendar and Trello board work great in this instance.

4. Brainstorm ideas

Once you have a general idea of the type of content you want to create, it’s time to start brainstorming ideas. If you’re struggling to come up with ideas, try thinking about the problems that your target audience is facing and how you can help them solve them. You can also look at what other businesses in your industry are doing and see if there’s anything you can do differently or better.

5. Write high-quality content

Once you have a few ideas for pieces of content, it’s time to start writing. Remember that quality is more important than quantity; it’s better to publish a few pieces of high-quality content than a bunch of low-quality ones. Keep your target audience in mind when writing, and ensure that your content is valuable, relevant, engaging, well-written, and optimized for keywords.

6. Edit and proofread

Once you’ve finished writing your content, editing and proofreading it before publishing is important. This will help ensure that there are no errors or typos and that your content is clear and easy to read. If possible, have someone else read over your content to catch any mistakes you may have missed. We use the Grammarly plugin to help with spelling, grammar, and plagiarism.

7. Promote your content

 How will you get people to see it? Just because you’ve published a piece of content doesn’t mean that people will see it; you need to promote it if you want it to be seen by your target audience.  There are a number of ways to promote your content, such as through social media, email marketing, paid ads, and PR.

8. Measure your results

Finally, it’s important to measure the results of your content marketing efforts so that you can determine what’s working and what isn’t.

  • What worked well?
  • What could be improved?

Analyze your results and adjust your strategy as needed. Keep track of things like website traffic, leads generated, sales made, and engagement levels. This will help you fine-tune your strategy and ensure that you’re getting the most out of your content marketing efforts.

By following these tips, you can create a content marketing strategy that will help you improve sales and achieve your business goals.

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In Closing: How to improve content marketing

As you can see, content marketing aims to attract and engage your target audience, build trust and credibility, and ultimately drive sales. It’s important to note again that content marketing is not about selling; it’s about providing value and helping your audience make informed decisions.

When done correctly, content marketing can be an extremely effective way to improve sales. However, it’s important to keep in mind that success takes time and effort. If you’re willing to do the work, you can create a winning content marketing strategy to help improve your business’s sales.

I share more tips for content marketing here.

If you struggle to maintain a consistent content marketing strategy, consider outsourcing your work to us at CORE Brand Marketing Group. You can fill out an application for a free strategy call – online at – We get leads without any work on your part. At CORE Brand Marketing Group, we take all the work out of marketing so you can focus on what you’re good at – serving your customers.

Again the website to set up a free strategy call is 

Whenever you’re ready, here are 3 ways I can help you:

  1. Build a Continuous Flow of New Clients Using This Simple Profit Pipeline™ – HERE!
  2. Turn Your Chaos Into Clarity in Just 90 Minutes with this One Call – HERE!
  3. Obtain the Support System You Need Inside Our Coaching Group – HERE!
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Since I share awe-inspiring resources and must-have products for business builders like you who want to streamline their business – my content may contain affiliate links for products I use and love. If you take action (i.e. subscribe, make a purchase) after clicking one of these links, I’ll earn a small commission. While it has no effect on your pricing, it’s my responsibility to let you know that an income (however small or large it may be) is made from recommending products I love, use, and share with other awesome people like yourself. With your support, I’m able to commit time to this blog and to each of you on your journey!

How to Create a Winning Content Marketing Strategy To Improve Sales
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