Maybe you’ve heard of other colleagues using a marketing agency or even heard me discuss the branding and marketing agency that I own and run. But does your business need a marketing agency? It can be hard to know, especially if you’re not sure what a marketing agency even does. In this episode, I’ll help you determine whether or not you need a digital marketing agency for your small business, and give you some tips on finding the right one.
Maybe you’ve heard of other colleagues using a marketing agency or even heard me discuss the branding and marketing agency that I own and run. But does your business need a marketing agency? It can be hard to know, especially if you’re not sure what a marketing agency even does. In this episode, I’ll help you determine whether or not you need a digital marketing agency for your small business, and give you some tips on finding the right one.
Here’s what this article will answer for you!
A marketing agency can do a lot for your business. Above all, Digital marketing firms help you create and execute strategic marketing strategies.
In the case of CORE Brand Marketing Group, we begin with formulating a solid brand CORE foundation. When we know what you stand for and who you serve, we then run strategic keyword research for SEO to easily set yourself apart from others.
We use digital channels such as websites, social media, email, and mobile apps to create a digital marketing campaign.
Hiring a digital marketing agency is a cost-effective approach for a small business like yours to attract new customers, improve brand awareness, and generate more revenue.
But do you really need a marketing agency? And if so, how do you find the right one for your business? Let’s find out.
Here are some things to consider when deciding whether or not you need a marketing agency:
If you answered no to any of these questions, then you may need to consider working with a branding and marketing agency.
Here are four tips for finding the right digital marketing agency for your small business:
1. Define your goals. What do you hope to achieve with marketing?
Some of the most common marketing goals include:
2. Do your research. Ask around and see if anyone has any recommendations. Look for things like client retention rate and agency expertise for what work you want.
3. Read reviews. Once you’ve found a few agencies that look promising, be sure to read online reviews before making your decision.
4. Get a proposal. Once you’ve narrowed down your options, contact each agency and ask for a proposal. This will give you a chance to see what they would recommend for your business, and how much it would cost.
Marketing costs money to do it right – but it’s a necessary investment in your company.
Making the decision to work with a marketing agency is a big one. But if you take the time to do your research and find the right agency for your business, it can be a decision that pays off big time.
When choosing a marketing agency, it’s important to consider the needs of your business.
The agency you choose should be able to leverage new technologies, manage customer interactions, and provide an acceptable customer experience that is able to pivot at a moment’s notice.
But it really is up to you when it comes to what you hope to achieve with your branding and marketing.
When you know that, you can research agencies and read reviews to find one that fits your needs. Once you’ve found a few agencies that look promising, be sure to contact them and ask for a proposal.
This will give you a chance to see what they would recommend for your business, and how much it would cost.
At CORE Brand Marketing Group we invest in a client-facing portal so each client can have a bird’s eye view of their project, know exactly what tasks are being performed on their account, and have full access to all data tracking and goals conversions.
Working with a marketing agency can offer a variety of benefits for your business.
Consider the cost and time to learn a handful of the top marketing tools we use at CORE:
As you can see these tools add up fast. As a small business with less than a few employees, you’re often better off hiring a marketing agency that can leverage these tools, as well as their expertise in using them.
So if you’re looking to skip the hassle and gamble of interviewing for an in-house hire or a freelancer for help with branding and marketing, working with a marketing agency may be the right decision for you.
I believe the choice to work with a branding and marketing agency will come at different times for every solopreneur.
But I know for myself it was when I was working too many hours and desperately needed to get time back. I always thought outsourcing would cut into my profits, but instead, it did the opposite almost immediately.
Every small business can afford to hire an agency, especially when you realize how much time it will free up in your day to work on your craft and business expertise.
So if you’re looking for help with branding and marketing, working with a marketing agency may be the right decision for you.
From creating a strategy that works for you to executing that plan and measuring the results, we handle it all so you can relax and know that your brand marketing is in good hands.
With our help, you’ll be able to reach more people, generate more leads, and gain more clients without ever feeling overwhelmed again. Schedule a FREE strategy call with us today to get started at corebrandmarketing.com.
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Once an obsessively frustrated network marketer, I flipped the industry approach to online marketing by implementing personal branding strategies. Since 2017, I’ve been helping women take the hard out of building a brand and making sales - bypassing the hustle and inserting automation.
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I help solopreneurs make the best use of their time marketing so they can take their business to the next level without manually prospecting or selling to clients.
As the founder of CORE Brand Marketing Group, a full-service branding and marketing agency, we partner with service-based solopreneurs who want to grow their business with an influential brand and marketing strategy but don't have the time or interest to do it themselves.
CORE Brand Marketing Group takes care of all the details so you can focus on what you're good at - running your business.
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