Ep 122: 7 Instagram Content Ideas To Boost Engagement

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Podcast Show Notes

Instagram is an excellent platform for businesses and individuals to share photos and videos with their followers. However, it’s important to post fresh and interesting content regularly to keep followers engaged. But what happens when you run out of ideas on what to post on Instagram? Not to fret. Inside this article, I share 7 Instagram Content Ideas To Boost Engagement.

How to boost Instagram Engagement

If you’re like most small business owners, you’re always looking for new and innovative ways to boost engagement on Instagram. 

But what happens when you run out of ideas on what to post on Instagram? Either you are not sure what kind of content your followers will be interested in, or maybe you’re simply struggling to come up with new and fresh ideas that don’t mock what everyone else is doing.

Not to fret – we will tackle BOTH of these problems today.

Why do small businesses want Instagram Engagement?

There are several reasons why you want more Instagram engagement as a small business. Some of the reasons include the following:

• Create connections
  
• Build brand awareness
  
• Drive website traffic
  
• Sell products or services
  
• Get leads for their business
  
• Increase customer loyalty
  

No matter your Instagram goal – I’ve gathered seven of the best (and most tried-and-true) Instagram content ideas to help get your account moving in the right direction.

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7 Instagram Content Ideas

Whether you share these ideas on your feed in a static, carousel, or video format, or on reels, or in stories – Here are seven ideas for Instagram content that will help boost engagement.

1. Client Win, Testimonial 

Share a testimonial, product review, a screenshot message from a client, or any other social proof to increase authority. When you receive a text from a client, don’t overthink this – post it to stories. When you run data or hear a win from a client – share it on video.

2. Behind The Scenes

You can feature your work, unboxing products, your team, a product or service, client, or helpful routine. This is an easy one – when you are working – share whatever you are doing. People love to feel like they are a part of your business.

3. Tips, Guides, or Demo

This is where you break down how to do something your ideal client will find helpful.

4. Top Myths

What are the top myths in your industry that you need to debunk. Insert your belief and solution.

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5.  Top Mistakes

What are the top mistakes you see in your industry that you need to fix. Insert your belief and solution.

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6. Engaging Storytelling

With their pain point in mind and your experience, share a relatable story of your own or a client that reveals a transformation. ie. Overcame Obstacle, Mindset Work, etc.

7. Resources

Share any tools, hacks, apps, or online programs to help them overcome their pain point. Check your expense sheet for ideas on the programs you use.

Tips for creating Instagram content

• One Tip for creating Instagram Content is to keep in mind the journey a client takes with your brand from know, to like, to trust. When you can rotate through these content ideas, you’ll be sure to reach your audience at the right time with the right content.

• Second tip – When you can first and foremost understand the pain points and limiting beliefs of your ideal client, you will have no problem at all coming up with this content.

When I start working with a CORE Brand Marketing client, the first thing we do is called “Determine Your Core Foundation.” It’s the first step of my Brand Building Roadmap for a reason because it lays the foundation for your entire brand moving forward.

I do nothing else with a client until we finish this step.

Inside your Core Foundation lays the basic framework to determine your CORES: core interest, core beliefs, and core niche.

• Core Interest is the problem you are solving with your skills and passions.
• Core Beliefs are why you believe in your solution based on your experiences.
• Core Niche is the market segment that needs your solution. 
  

When you define WHO needs your solution and whom you want to help in your industry – this ideal client avatar is who you will spend every day learning more and more about.

When you keep them at the front of your mind – and focus on pain points they need help solving – you have all the Instagram, Blog, Pinterest, Facebook, and LinkedIn content you need.

I’m super passionate about helping small business owners return to this CORE work. Because without it, you truly are taking a shot in the dark with what content will stick.

I have incorporated my CORE training into the Insta-Unlock Workshop. So if you are truly a beginner at using Instagram for Business, this program is what you need. You can get instant access to this 2-hour workshop at kristinkorn.com/instagram.

Here’s what a recent workshop student had to say:

“I can’t tell you how many classes I’ve taken on Instagram and Facebook marketing, and they are so generic. They tell you to post every day, but they don’t tell you where to gather the info from. The methods Kristin teaches are so genius, and she explains it so beautifully, and it takes all the scariness away.” – Jamie Clark.

We will set your marketing plan up for success inside this workshop using a digestible format to unlock your brand profile, content ideas, and Instagram marketing strategy. All at a beginner level that makes sense for your brand.

So if you don’t want to feel spammy or spend all day on the app creating content that may or may not get engagement, I invite you to join the on-demand workshop online at kristinkorn.com/instagram.

Recap – Instagram Content Planning

Creating content for Instagram can feel like a challenge if you don’t have a strategy to follow.  But it’s also essential to keep in mind the journey a client takes with your brand. When you can rotate through these seven content ideas, you’ll be sure to reach your audience at the right time with the right content.

First and foremost, understanding the pain points and limiting beliefs of your ideal client will help you come up with this content.

So if you’re struggling to create engaging content for Instagram, start by focusing on who needs your solution and whom you want to help in your industry.

I’ve incorporated my CORE training into the Insta-Unlock Workshop, so if you need help getting started with Instagram for Business, join us online today kristinkorn.com/instagram!

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Whenever you’re ready, there are 3 ways I can help you:

1. Stay on top of your Content Strategy and keep your Ideal Clients Engaged here.
2. Design a Memorable Brand Identity to Instantly Stand Out from Competition here.
3. Hire us to Build a Done-For-You Digital Marketing Funnel to get your Brand in Front of New People. (Booked out 4-6 weeks)

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