Instagram is an excellent platform for businesses and individuals to share photos and videos with their followers. However, it’s important to post fresh and interesting content regularly to keep followers engaged. But what happens when you run out of ideas on what to post on Instagram? Not to fret. Inside this article, I share 7 Instagram Content Ideas To Boost Engagement.
If you’re like most small business owners, you’re always looking for new and innovative ways to boost engagement on Instagram.
But what happens when you run out of ideas on what to post on Instagram? Either you are not sure what kind of content your followers will be interested in, or maybe you’re simply struggling to come up with new and fresh ideas that don’t mock what everyone else is doing.
Not to fret – we will tackle BOTH of these problems today.
There are several reasons why you want more Instagram engagement as a small business. Some of the reasons include the following:
No matter your Instagram goal – I’ve gathered seven of the best (and most tried-and-true) Instagram content ideas to help get your account moving in the right direction.
Whether you share these ideas on your feed in a static, carousel, or video format, or on reels, or in stories – Here are seven ideas for Instagram content that will help boost engagement.
Share a testimonial, product review, a screenshot message from a client, or any other social proof to increase authority. When you receive a text from a client, don’t overthink this – post it to stories. When you run data or hear a win from a client – share it on video.
You can feature your work, unboxing products, your team, a product or service, client, or helpful routine. This is an easy one – when you are working – share whatever you are doing. People love to feel like they are a part of your business.
This is where you break down how to do something your ideal client will find helpful.
What are the top myths in your industry that you need to debunk. Insert your belief and solution.
What are the top mistakes you see in your industry that you need to fix. Insert your belief and solution.
With their pain point in mind and your experience, share a relatable story of your own or a client that reveals a transformation. ie. Overcame Obstacle, Mindset Work, etc.
Share any tools, hacks, apps, or online programs to help them overcome their pain point. Check your expense sheet for ideas on the programs you use.
When I start working with a CORE Brand Marketing client, the first thing we do is called “Determine Your Core Foundation.” It’s the first step of my Brand Building Roadmap for a reason because it lays the foundation for your entire brand moving forward.
Inside your Core Foundation lays the basic framework to determine your CORES: core interest, core beliefs, and core niche.
When you define WHO needs your solution and whom you want to help in your industry – this ideal client avatar is who you will spend every day learning more and more about.
When you keep them at the front of your mind – and focus on pain points they need help solving – you have all the Instagram, Blog, Pinterest, Facebook, and LinkedIn content you need.
I’m super passionate about helping small business owners return to this CORE work. Because without it, you truly are taking a shot in the dark with what content will stick.
I have incorporated my CORE training into the Insta-Unlock Workshop. So if you are truly a beginner at using Instagram for Business, this program is what you need. You can get instant access to this 2-hour workshop at kristinkorn.com/instagram.
“I can’t tell you how many classes I’ve taken on Instagram and Facebook marketing, and they are so generic. They tell you to post every day, but they don’t tell you where to gather the info from. The methods Kristin teaches are so genius, and she explains it so beautifully, and it takes all the scariness away.” – Jamie Clark.
We will set your marketing plan up for success inside this workshop using a digestible format to unlock your brand profile, content ideas, and Instagram marketing strategy. All at a beginner level that makes sense for your brand.
So if you don’t want to feel spammy or spend all day on the app creating content that may or may not get engagement, I invite you to join the on-demand workshop online at kristinkorn.com/instagram.
Creating content for Instagram can feel like a challenge if you don’t have a strategy to follow. But it’s also essential to keep in mind the journey a client takes with your brand. When you can rotate through these seven content ideas, you’ll be sure to reach your audience at the right time with the right content.
First and foremost, understanding the pain points and limiting beliefs of your ideal client will help you come up with this content.
So if you’re struggling to create engaging content for Instagram, start by focusing on who needs your solution and whom you want to help in your industry.
I’ve incorporated my CORE training into the Insta-Unlock Workshop, so if you need help getting started with Instagram for Business, join us online today kristinkorn.com/instagram!
Whenever you’re ready, there are 3 ways I can help you:
Since I share awe-inspiring resources and must-have products for business builders like you who want to streamline their business – my content may contain affiliate links for products I use and love. If you take action (i.e. subscribe, make a purchase) after clicking one of these links, I’ll earn a small commission. While it has no effect on your pricing, it’s my responsibility to let you know that an income (however small or large it may be) is made from recommending products I love, use, and share with other awesome people like yourself. With your support, I’m able to commit time to this blog and to each of you on your journey!
I'm obsessed with quick wins and quality content. Through bite-sized courses, private consulting, and a safety net community, I help women and direct-sales escapees harness the power of personal connection to create, build, and launch their own coaching and digital product brand.
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With 19 years experience in the online selling space, having been a part of multiple start ups, 8 years in direct sales, and hired by over 65 brands - I know many sides of business.
That's why I empathize with the exhausting cycle you're caught in. What started as an easy-entry business-in-a-box model has now become your worst nightmare that's out of your control.
But don't give up yet. As a resilient and grassroots woman, you possess incredible potential to utilize your unique talents and life experiences for the betterment of others.
It's time to finally claim that coveted "entrepreneur" name tag but without the nauseating control tactics and restrictive business model.
Through bite-sized courses, private consulting, and a safety net community, I help women and direct-sales escapees harness the power of personal connection to create, build, and launch their own coaching and digital product brand.
When you partner with me, you'll create an unforgettable, distinctly tailored brand experience that’s guaranteed to draw in clients who appreciate quick wins and quality.
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