Podcast Show Notes
If you’re just getting started with SEO copywriting, then this blog article is a great place to start. Search engine optimization is a critical part of any online marketing strategy, and as a solopreneur, you can’t afford to miss out on any potential customers. Inside this article, we give you a solid foundation on which to build your SEO knowledge. From there, you can start experimenting with different SEO-friendly writing techniques and strategies to see what works best for your business. And while it may seem like a daunting task, SEO copywriting for beginners is actually relatively simple so let’s dive in!
What is SEO
So if you were like me just a few years ago, I thought SEO was a foreign term that only professional companies used. I thought it was a term that didn’t apply to my business – but boy was I wrong.
Since this episode is titled “SEO Copywriting for beginners,” let me explain this to you as an SEO newbie that you may be.
SEO is a term that stands for search engine optimization and is a way to ensure your website is easy to find on the internet. You cannot talk about SEO without discussing keywords.
Keywords are words and short phrases that people are searching for. When they open a search engine such as Google or Pinterest, keywords are the phrases they are typing in the search bar to find a solution to their problem.
You need to use strategic keywords in your content to get your website to pop up in the search engine results pages, often referred to as SERPs.
Unfortunately, popping a few keywords in your blog article will not produce your desired results. That’s where SEO Copywriting comes into play.
What is the definition of SEO Copywriting
In short, SEO copywriting is the process of writing content that is keyword-rich and user-friendly.
The more extended definition is that SEO copywriting is the art and science of writing informative and keyword-rich content to help improve a website’s search engine rankings.
It is a form of online marketing that can generate more traffic to a website by improving its search engine optimization (SEO).
If you want your website to rank higher on search engine results pages, it’s essential to ensure that your site’s content is optimized for both search engines and your target audience. This process of SEO copywriting is a vital part of any good digital marketing strategy.
Copywriting for search engine optimization is about standing out from the competition while targeting your niche audience with well-written material that addresses their pain points and wants.
Why is SEO Copywriting important
Copywriting is essential because it helps websites rank higher on search engine results pages (SERPs). The higher a website ranks, the more likely people to find it. This is especially important for small businesses like yours, which may not have a large budget for paid advertising.
Neil Patel writes, “If you want to build a thriving online business and survive in the everchanging world of SEO, your job is to create useful content that’s interesting, persuasive, and well-optimized for search engines; and you have to do it consistently. That is part of the user experience, getting new fresh content on demand.“
How do I write effective SEO copy?
Unfortunately, many businesses make the mistake of thinking that they can simply stuff their website with keywords and call it a day. However, not only is this approach no longer effective, but it can also result in your site being penalized by Google.
This means when you create content in hopes it ranks well in search engines, you must understand there’s a delicate balance between writing for humans and writing for search algorithms.
Good SEO copywriting often involves using the right keywords and phrases in the right places.
But it’s not just about cramming as many keywords into your content as possible-it’s also about writing for your audience and ensuring that your content is engaging and enjoyable to read.
To create high-quality content that will rank well in search engines, whether you are writing blog articles or social media captions, you need to understand what people are searching for and what search engines are looking for.
Once you know this, you can create informative and keyword-rich content
Now that’s a purposeful content strategy!!!
Tips for creating high-quality content that will rank well in search engines:
While keyword-rich phrases are one way to get your content ranked, other aspects of SEO-friendly copy also need to be considered. Here are 5 Tips for creating high-quality content that will rank well in search engines:
1. Perform keyword research to find out what people are searching for.
Keyword research is essential for any search engine optimization, including copywriting. At the end of the episode, I’ll share the tools we use at CORE Brand Marketing group to find relevant keywords for our clients.
2. Use keywords throughout your copy.
To rank well in search engines, your content needs to contain the keywords people are searching for. Ensure your keywords are relevant to your topic and use them throughout your content. Once you’ve identified the right keywords for your business, use them throughout your website’s copy, including in the title, headings, and body text.
3. Write for your audience first.
It’s important to remember that you’re writing for real people, not just search engines. Write for your audience and structure your content in an easy-to-read, clear, and concise format with clear headings and short paragraphs.
One of the best ways to ensure your copy is engaging and easy to read is to write in a natural, conversational style. Write as you would speak to someone. People skim online content. They don’t read it word for word like they would a book. So it’s essential to make your content easy to scan and absorb. Use short paragraphs, headlines, and bullet points. And break up your text with images and videos. This will make your content more readable and engaging.
4. Optimize your website for conversions.
In addition to ranking higher in search results, your ultimate goal should be to convert website visitors into customers or leads. So, ensure your website is user-friendly and has a strong call to action. Include calls to action (CTAs) and persuasive language throughout your content to convince people to take action.
5. Regularly update your content to keep it fresh and highly indexed.
And while you’re adding new content weekly, don’t forget to promote it! Just creating great content isn’t enough. You also need to promote it to get people to see it. Find the channels that work best for you and promote your content regularly. These marketing channels could include social media, Pinterest, email, guest blogging, or paid ads. Then lastly, measure your results. This will help you fine-tune your strategy and ensure you get the most bang for your buck.
As you can see, SEO copywriting is an essential skill if you want to rank well in search engines. You can create compelling and optimized content for search engine ranking by following the tips mentioned.
Find more tips on building a content marketing digital strategy here.
Tools and resources to help you write better SEO copy
There are many SEO copywriting tools and resources that can help you write better SEO copy. Here are four of the favorites we use at CORE Brand Marketing Group. I will also drop this list with links to this episode’s show notes.
- Yoast SEO is a plugin for WordPress which handles the technical optimization of your site & assists with optimizing your content.
- Ubersuggest is not only a website that helps you find keywords to use in your SEO copywriting, but lets you see how often particular terms are being searched for on Google. You can even connect your website to the dashboard to track your keywords’ performance.
- Jasper.ai is a copywriting tool that uses the power of artificial intelligence and machine learning to produce persuasive, enticing copy for your blog posts, landing pages, social media, ads, marketing emails, and more using a keyword strategy. Plus, it allows you to write 5x more content in a fraction of the time.
- Keywords Everywhere is a browser add-on for Chrome and Firefox. This tool is excellent for discovering long tail and supporting keywords for your primary keyword. It shows monthly search volume, cost per click, and competition info for various APIs. The data is inserted right into the search page.
- Pinterest is a hidden gem for discovering the most popular searches in your niche. Using their advertising keyword research tool, you can find relevant keywords to optimize your Pinterest account.
Final thoughts on SEO Copywriting for beginners
When it comes to SEO copywriting for beginners, you need to understand how search engines work and what people are searching for. The goal is to write content that is both informative and keyword-rich.
This can be a challenge, but it’s important to remember that your target audience is looking for information first and foremost. Once you have their attention, you can focus on adding keywords that will help your content rank higher on search engine results pages (SERPs).
By following these tips, you can start to see improvements in your website’s search engine rankings as well as an increase in conversions.
Help with SEO Copywriting in your business
If you need help getting started, at CORE Brand Marketing Group, we offer copywriting services and marketing specializing in SEO-friendly content. If this sounds like something you need in your business, go to corebrandmarketing.com and fill out the application for a free 15-minute brand strategy call.
Or, if you are more of a DIYer and just need help with keywords, titles, topics, and some copy – we drop SEO Copywriting Content Briefs every month in The Social Note App. With our content briefs, you don’t have to spend hours brainstorming ideas or writing copy from scratch.
We include both top trending and popular industry keywords, so you have at least one content brief that will work for your niche every month!
We give you EIGHT keywords every month; 20 topic ideas per keyword = 160 content ideas that convert! To start your 7-Day Free Trial, download our app at jointhesocialnote.com
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