5 social media captions you should avoid for content creation

by Kristin Korn

5 Social Media Captions You Should Avoid

Social Media Marketing, DIGITAL MARKETING

Social media is a powerful marketing tool that can be used to build brand awareness, social reach, and customer loyalty. But with social media being such an integral part of our lives, it’s important to know how to use social media for your business or personal brand in the right way so you don’t hurt your own reputation. Here are five social media captions you should never use.

What is a Social Media Caption?

A social media caption is a small block of text that accompanies an image on social media to create context about the photo.

A social media caption can either be used in order to tell viewers additional information about what’s happening in the photo, or it may simply include an opinion about whatever the viewer sees when they scroll through their social feed for this particular brand.

Social media caption example

For example, if you post a picture shopping with friends, you could use the description area below to share your favorite childhood memory of shopping with family members. This helps your viewers bond with you because they get real behind-the-scenes moments where there are no filters in place!

  • Pinterest
  • Facebook
  • Twitter
  • LinkedIn

5 social media caption templates you should never use

Social media captions give viewers an inside look at what’s happening behind the scenes of your life and help you connect with them on a more personal level. But when writing your next Instagram or Facebook caption, keep these tips in mind.

1. Never post Smileys and emojis with no context behind them

Say that you just saw a video of your friend’s baby crawling for the first time and post an emoji of two hearts with eyes along with some other emojis. if someone who sees this doesn’t know why these emoji are there they’ll think something bad happened to your friend or their baby when in reality nothing bad happened!

Using social media captions like this will make people question what else you post that doesn’t make sense.

DIY branding photoshoot
  • Pinterest
  • Facebook
  • Twitter
  • LinkedIn

Not only does putting your face at the front of your brand give your buyers the validation they need to make a purchase, but when your face is used in your marketing, it creates more engagement. GET INSTANT ACCESS! Inside this kit, learn how to set up a personal branding photoshoot and design endless marketing photos. Instantly elevate your content marketing, stand out online, and create more engagement with your audience with a DIY brand photoshoot!

2. Don’t use Overly sexual posts that don’t fit your brand persona

I don’t need to go into too much detail here. In short, if social media isn’t an accurate representation of real-life then why use social media captions like this?

3. Overly positive posts that aren’t representative of whats really going on in your life

Social media captions where you only allow people to see the good side of life and not what’s going on behind closed doors is a lie. Social media should reflect reality because it’s real-life too.

4. Posts where you’re complaining about something but don’t offer up an alternative solution way forward

Social media captions like this will make your brand look defeated rather than proactive about change.

5. Posts that use social media captions to just show off how much money you have or how glamorous your life is!

“Airport selfies all day err day” – This social media caption looks like it’s trying to impress the reader rather than inviting them into a real conversation. Social media content like this one will definitely hurt your brand because social media is a place where people meet in real life and you should want social media to be a place for everyone, not just the rich and shiny!

Ep 65: The #1 Mistake Business Owners Make On Social Media And How To Easily Correct It

Recap: Writing social media content

Social media captions are a way to build your brand and should give viewers an inside look at what’s happening behind the scenes of your life. Social media users have grown tired of being fed only what companies want them to see on social feeds. By using the right captions in your posts, you can connect with followers by sharing personal stories that show the human side of your personal brand rather than just witty one-liners.

  • Pinterest
  • Facebook
  • Twitter
  • LinkedIn
creative ways to attract customers
  • Pinterest
  • Facebook
  • Twitter
  • LinkedIn


I'm kristin korn

I'm obsessed with quick wins and quality content. Through bite-sized courses, private consulting, and a safety net community, I help women and direct-sales escapees harness the power of personal connection to create, build, and launch their own coaching and digital product brand.

visual branding

8 Visual Branding Elements Your Brand Needs To Stand Out


The 5 Most Common Reasons Solopreneur Businesses Fail

digital marketing

Create, Build, And Launch A Profitable Digital Product Offer In 5 Steps

instagram marketing

7 Instagram Content Ideas To Boost Engagement



Get Access!


I know the struggle of taking photos for yourself. It can be hard to get a good shot, and even harder to edit it! That’s why I created this kit to teach you how to take, edit, and use brand marketing photos. This is what you need for marketing photography and DIY brand photoshoots!

Build, launch, and scale a profitable digital product business in 5 steps using the new easy-to-follow Brand Building Roadmap.

new to my brand?

The Business Start-Up Kit breaks down what to expect to spend monthly when using my software and platform suggestions.

Say goodbye to overwhelming how-to courses and hello to bite-sized wins with my Brand Building Roadmap as you jumpstart or reignite your coaching and digital product business.

Grab either or both of these FREEBIES to get your first WIN today!

start here

With 19 years experience in the online selling space, having been a part of multiple start ups, 8 years in direct sales, and hired by over 65 brands - I know many sides of business.

That's why I empathize with the exhausting cycle you're caught in. What started as an easy-entry business-in-a-box model has now become your worst nightmare that's out of your control.

But don't give up yet. As a resilient and grassroots woman, you possess incredible potential to utilize your unique talents and life experiences for the betterment of others.

It's time to finally claim that coveted "entrepreneur" name tag but without the nauseating control tactics and restrictive business model.

Through bite-sized courses, private consulting, and a safety net community, I help women and direct-sales escapees harness the power of personal connection to create, build, and launch their own coaching and digital product brand.

When you partner with me, you'll create an unforgettable, distinctly tailored brand experience that’s guaranteed to draw in clients who appreciate quick wins and quality.

Hi there!

I'm kristin korn

Pin It on Pinterest

Share This

Love It? Share It!

Don't keep this all to yourself ... Share this post with your friends! :)