Brand Strategy Roadmap

by Kristin Korn

Ep 127: The 4 Essential Components of a Brand Strategy Roadmap


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Podcast Show Notes

As a solopreneur, you know that branding and marketing are essential to growing your business. But with so many different moving parts, it can be hard to know where to start. That is where a brand strategy roadmap comes in. At CORE Brand Marketing Group, we’ve developed a 4-phase version called the Digital Branding Roadmap™, which we use with each client to guide them through each step of the branding and marketing process. We help them create a solid and distinctive online brand that will make them stand out from the crowd and attract more clients. Let’s dive into each one in a little more detail.

What is a brand strategy roadmap?

Creating a brand strategy roadmap is essential for any business, no matter how big or small, because it lays out the plan for how you will create and nurture a strong brand presence that will resonate with your target market. Without it, you’re flying blind and are much more likely to make costly mistakes that could damage your business in the long run. 

The 4 Essential Components of a Brand Strategy Roadmap
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branding process steps

The four phases of our Digital Branding Roadmap™:

1. Formulate your Brand Strategy

2. Define your Brand Messaging

3. Design Your Visual Language

4. Digital Marketing Plans  

If you want to create a roadmap that will take your business to the next level, make sure it includes all of these essential components.

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1. Formulate your Brand Strategy

The first step in creating a successful brand strategy roadmap is to define your brand strategy. You’ve also heard me refer to this as your CORE Foundation.

This involves understanding what makes your business unique and what sets you apart from your competitors. 

Once you have a clear understanding of your own individuality, you can begin to craft messaging and visuals that will resonate with your target market.

When you know what you stand for, you will easily set yourself apart from others in your industry.

2. Define your Brand Messaging

The second step starts with conducting market research to help you understand your target market’s needs, wants, and pain points. 

Without this critical data, it’s impossible to create an effective brand strategy.

Using this research, you want to set up your unique selling proposition to define your brand and the solution you provide with your offer.

Explain what your brand offers to potential clients and how you do it differently from competitors. Hitting on those exact pain points and wants you discovered within your market research.

3. Design Your Visual Language

This is the brand design and everything tangible you can see of your brand. When used correctly and consistently, your brand identity becomes memorable to your audience and instantly separates you from competitors. 

When your audience remembers you, it is easier for them to recommend you to others. By establishing a strong visual identity, you can build trust and loyalty with your target market, which will pay off in the long run.

The components we design for our CORE Brand Marketing Group clients include:

4. Digital Marketing Plans

The fourth phase is to create a comprehensive marketing and communications plans. This involves mapping out all touchpoints where your target market will interact with your brand. Once you know where they are, you can create cohesive and consistent messaging that speaks to their needs.

This includes the continuous act of driving content to your sales process. 

Your sales process is the pipeline of steps you follow to move a potential client through your sales funnel. They make up the interactions and actions a client takes with your brand. 

The typical Sales Process will include content marketing for social media and search engines, a lead magnet, a website with a blog, and email marketing for our clients.

You use content and communication to deliver messaging around what you do, how it solves problems for your niche audience, and how clients can get your solution. 

As you set up your digital marketing funnel, you need to monitor and evaluate results.

This helps you understand what’s working and what isn’t so that you can make necessary adjustments to your strategy. Without this feedback loop, it’s impossible to fine-tune your approach and ensure that you’re getting the best possible results.

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Whether you hire CORE Brand Marketing Group to build out a customized Sales Process so you can gain new clients or you use our free resources and this Digital Branding Roadmap™ and do it yourself – I want to give you a free copy. Go to to get your FREE COPY!

Recap: creating a brand

So as I’ve explained, a brand strategy roadmap is an essential tool for any business looking to improve its branding and marketing. 

By creating a roadmap, you can ensure that your brand and marketing activities focus on achieving your desired results. 

A well-designed roadmap can help keep everyone on track and ensure that all efforts are focused on activities that will lead to your business success.

Whenever you’re ready, there are 3 ways I can help you:

  1. Stay on top of your Content Strategy and keep your Ideal Clients Engaged here.
  2. Design a Memorable Brand Identity to Instantly Stand Out from Competition here.
  3. Hire us to Build a Done-For-You Lead Generation Funnel to get your Brand in Front of New People. (Booked out 4-6 weeks)
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Since I share awe-inspiring resources and must-have products for business builders like you who want to streamline their business – my content may contain affiliate links for products I use and love. If you take action (i.e. subscribe, make a purchase) after clicking one of these links, I’ll earn a small commission. While it has no effect on your pricing, it’s my responsibility to let you know that an income (however small or large it may be) is made from recommending products I love, use, and share with other awesome people like yourself. With your support, I’m able to commit time to this blog and to each of you on your journey!

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I'm kristin korn

Once an obsessively frustrated network marketer, I flipped the industry approach to online marketing by implementing personal branding strategies. Since 2017, I’ve been helping women take the hard out of building a brand and differentiating their business - bypassing the hustle and inserting marketing automation.

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