As a personal brand, you know that it’s important to be where your audience is. And for many people, that means being online. In fact, digital marketing is now the most efficient and effective way to reach your target market. So if you’re not yet using digital marketing tactics to promote your personal brand, you’re missing out. Inside this article, I share four reasons why digital marketing is so important for personal branding.
When we think about brands, many people will immediately imagine the logo and packaging design for their favorite product. But there is more than one side to branding – digital marketing’s contribution includes developing a brand over various digital venues including internet-based relationships with customers as well device messaging or media content!
Consider how you consume information and even how you share it with other people. The way we buy things, learn about events, and even vote has been altered by being online and linked. One of the reasons that digital marketing has evolved to how businesses advertise and market their goods and services is because of how readily available we are on the internet.
The difference between digital branding and digital marketing is that Digital Branding refers to how you build your personal or professional online presence through website content, email marketing, social media channels, etc. while Digital Marketing is used when you are advertising for your business in order to generate more traffic and revenue over the internet.
To break that down – Digital Branding is how you create your online identity. It is when you use social media and content to create a respectable online presence. Digital Marketing is when you use it for business, to make more money.
Digital branding encompasses things like website design, social media marketing, email marketing, and more. By creating a cohesive brand experience across all digital channels, businesses can create a more meaningful connection with their customers.
From the smallest local business to a virtual coach can benefit from using digital marketing to grow their business.
Here are some reasons why:
As your business grows, you want to make sure the name of your business is recognizable to anyone who looks for it. Customers are looking for businesses that stand out and capture their attention through engaging content on websites, social media pages, and email newsletters.
Digital marketing can also help get your brand in front of more potential customers. Digital channels are available to anyone with internet access from anywhere in the world, so being online can help you reach a global audience whereas local networked or referrals limit this possibility.
Digital marketing can help you discover what your existing customers are looking for and answer questions that they’re asking. If someone posts a question about your product on Instagram, you can offer a direct message response. Or if someone comments on your Facebook post, you can respond with a quick thank you and post a link to your website.
Digital marketing allows businesses of all sizes to be accessible, so customers can ask questions or share their concerns immediately. Online communication also speeds up the process of resolving customer complaints. It’s much easier to resolve an issue if someone is only an email away instead of making a phone call or sending a letter.
Customers who feel connected with your brand and feel like you understand them will be more likely to stick with you long-term. A study by the Harvard Business Review found that companies that focused on building emotional connections and tried to understand customers’ individual needs had an huge increase in revenue over the previous year.
Digital marketing is a form of direct-to-consumer marketing so you can interact with customers on an individual level and create more meaningful relationships. By responding to customer questions in real-time, you’ll demonstrate that your brand is attentive and willing to solve their problems right away.
Businesses should be built around customers – not products – and digital marketing allows you to have a more personal relationship with your customers.
Finally, investing in digital media marketing can save money over using other forms of traditional advertising. Rather than printing flyers, radio commercials, TV ads, etc., you can invest those funds into web design and email campaigns instead. “In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.” source
Digital marketing costs a fraction of traditional forms of advertising while driving more traffic to your site or increasing brand awareness. With digital marketing, you can see how many people viewed your ad and where they went afterward so you’ll know exactly which channels are the most effective for reaching your target audience.
I believe today, businesses of all sizes need to incorporate digital marketing into their word-of-mouth or local marketing strategy especially personal brands like yours. By adding a strong social media presence and engaging your customers online, you can increase visibility for your business beyond your local area.
Digital marketing can help get your brand in front of more potential customers. Digital channels are available to anyone with internet access from anywhere in the world, so being online can help you reach a global audience.
By having a strong brand presence, you can also establish your business as an industry leader and increase trust with customers.
At the end of the day, it’s all about your customers. The more you know about them and their needs, the better you can serve them.
But how do you get to know your customers? Do you post polls and interview them one by one? Well, you can… but you don’t want to wait weeks or months for answers from a survey when there are other ways to find out what people think.
I’ve been working diligently in the digital marketing space for over a decade and know how to use digital channels to help small businesses and personal brands build brand awareness and connect with new clients online.
I’ve built CORE Brand Marketing Group around helping small businesses grow through social media marketing, content creation, email marketing, and more.
When you work with our team you’ll learn which digital marketing strategies work best for your small business and why they matter. Visit corebrandmarketing.com to fill out an application for a free discovery call.
Digital marketing is more important than ever before! With so many people spending time online, it’s essential to have a strong digital marketing strategy to reach your target audience.
CORE Brand Marketing Group can help you get started with everything from website design and SEO to social media campaigns and email marketing. Let us help you take your business to the next level with a digital branding strategy!
Again the website to visit for a free discovery call is corebrandmarketing.com.
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Once an obsessively frustrated network marketer, I flipped the industry approach to online marketing by implementing personal branding strategies. Since 2017, I’ve been helping women take the hard out of building a brand and differentiating their business - bypassing the hustle and inserting marketing automation.
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