Struggling with How To Grow Business Online? Unlock the growth potential of your small business with these 7...
Brand Strategy Articles
Create, Build, and Launch a Profitable Digital Product Offer in 5 Steps
Creating and launching a successful digital product offer can be an intimidating process. But it doesn't have to be!...
Why Building a Brand is Important For Small Businesses
As a small business owner, you may be wondering why building a brand is important. After all, isn’t it enough to simply have a great product or service? The answer is no. In today’s competitive marketplace, it’s more important than ever to have a strong brand that differentiates you from your competitors. In this article, I cover what is a brand, why your business needs one, and 8 benefits of taking the time to invest in building a brand for your business.
Ep 105: 3 Reasons Your Marketing Will Fail Without Branding
When investing in the growth of your business, whether online or offline, there is a series of events that must happen to see significant success. In this article, I break down the difference between marketing and branding. I also share the reasons your marketing will fail without branding and which should come first.
Ep 104: 4 Steps To Branding Your Unique Business
The most important thing to acknowledge when branding your business is that people need emotional navigation, and consumers want connection, relationships, and something new to get behind and inspire them. So when it comes to branding your business, I share the four steps to take so you can influence how clients perceive you.
5 Signs It’s Time To Turn Your Passion Into A Business
There’s no other subject that I’d rather talk about with you than how to know when it’s time to GO FOR IT and step into a purpose-driven business. When it comes to starting a purpose-driven business, it’s not as easy as choosing a skill or interest, doing that thing to make money, and living happily ever after. But inside this article, I’m sharing the 5 beginning signs to look for to know that you’re ready to start a purpose-driven business.
Ep 99: How To Write A Brand Positioning Statement
When offering an outstanding service or building an exceptional product isn’t enough to stand out in your industry, define your brand with a brand positioning statement.
In this article, I explain why every size business (from 1 – 1,000 employees) must declare your positioning statement to guide your messaging and ensure all communication is consistent. Plus I share the exact structure I used to write my own positioning statement!
Ep 94: 3 Steps To Create Strong Brand Positioning
As an online seller of goods or services, you need to stand out and differentiate yourself from others in your industry. Even though you can’t control your customer’s mind, you can follow a well-defined brand strategy to positively influence your brand positioning in the eyes of your niche audience. Inside this article, I share the three steps to create strong brand positioning.
Ep 90: How To Define Your Ideal Client
Defining your ideal client is one of the most important elements of your brand strategy. Before ever building your website, creating your offer, or detailing specific services, you first need to understand who your audience is and what their needs are. Inside this article, I share how by defining a niche, the more you expand your audience, not shrink it. Plus, I offer my strategy for identifying your ideal client profile. Where to find them and how to create content to attract them!
Ep 81: 4 Reasons You Don’t Need To Be Empowered To Start A Business
Phrases like empowered women, women empowerment, and positively empowered are thrown around more often these past few years. But what if they are doing more harm than good when it comes to encouraging women to start new businesses? Inside this article, I break down the mean of EMPOWERING women and why you might think twice about using that term again. Read along as I share 4 Reasons You Don’t Need To Be Empowered To Start A Business!
Ep 80: How To Find Your Purpose In A Traditional Career Path
In this interview with Kristin Longacre, she shares how she was able to find her purpose in a traditional career path. I think you’ll find so much inspiration! Let’s dive in.
Ep 79: How To Build A Profitable Online Business In 5 Steps
Ready to ditch spammy promotional posts and confusing social media strategies for good? Inside this article, I’m sharing with you the 5 steps to building your own confident, brand-focused online business, which includes incorporating my simplistic sales process.