When I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.
 
* We seek validation that what we are doing is making an impact.
* That the time we are spending on writing captions and blog posts and podcasts is worth it.
* That someone out there is paying attention to our message.
 
Press play on this episode where I share with you what I’m doing instead of seeking validation through likes, comments, and follower count. It may just change the way you look and feel about content for good.

by Kristin Korn

Ep 28: The Exact Caption Writing Framework I Use To Attract My Niche

CONTENT MARKETING, CORE FOUNDATION, Niche, Social Media

The Exact Caption Writing Framework I Use To Attract My Niche
  • Pinterest
  • Facebook
  • Twitter
  • LinkedIn

Listen here

  • Pinterest
  • Facebook
  • Twitter
  • LinkedIn

Podcast Show Notes

I talk a lot about using your brand influence to make deeper connections with your audience.

What this means is that when you can pull from past experiences and lessons to share a belief or lesson inside your content – you are leveraging your brand influence to grow your relationship with your target audience.

Step one of my Stay in Your Lane Brand Method (below) teaches you how to pull out your influence using my brand-discovery technique…  but the next part is using this information and putting it into original content to grow your business.

This original content can be videos, social captions, emails, or blog entries.

But I believe to empower someone is to use your voice, your experiences, and your story to connect with your ideal client.

  • Pinterest
  • Facebook
  • Twitter
  • LinkedIn

Dig into your influence and beliefs

In the last Branding Bites Episode #27 I was asking one of my consulting client questions so I could dig into her influence and beliefs… and if you went back to the show notes to see my findings – you may be surprised by what I was able to collect in terms of her content marketing strategy.

Using her answers I plugged them into the Content Marketing Strategy I teach in step three and just like that – she now has a full plan in place on how to target the right message to attract and connect more of the right clients to her brand.

S3 Caption Writing Framework

So today I thought I would share with you one of the S3 caption writing frameworks that I use in the majority of my original content.  These are what I call Connection Content. The goal of this type of content is to share things that reinforce my identity and beliefs to build a deeper connection with my niche audience.

So, in short, it’s taking the beliefs I discover about myself from step one of my stay in your lane brand method and stating them in a video, podcast, or caption so I can attract the audience who also believes these same things… when I find that audience – I’ve attracted my niche. 

It’s the first stage of contact when I’m forming a relationship with a possible lead or client.

Three Things I include

So inside my connection content, there are THREE things I include:

1 – State A Reality Statement … which means – what’s going on that you want to talk about – bring up a real point that you want to address.

2 – Share A Brand Influence Moment … which means – what part of your past experiences or lessons can you bring into this content to show authenticity

3 – Shout Your Belief … which means –  what do you believe when it comes to speaking your thoughts on this point being stated that will reinforce your identity

Let me share an example

So I thought I would share with you a real example.

When I start the idea for my caption I choose one of the beliefs I want to talk about. So for this example, my belief is… “I believe we can all be courageous in our own way.”

Keeping that belief in mind … the topic I want to cover in this caption is that “I believe we can all be courageous – we don’t have to be perfect – and the real story needs to be told.

  • So my reality statement is that we can’t do it all
  • My brand influence moment will be the real imperfect experiences I’m going through now 
  • The belief I share is we can all be courageous and keep trying

So using my S3 Caption Writing Framework – my Connection Content goes like this:


You can’t do it all… I can’t do it all… but I can TRY my best and so can you!

I can show up in some way every day for my business whether it’s to batch writing without a bra on or get all dressed up for videos.

I can give my kids my undivided attention for at least 30 minutes a day or let them be on screens too much.

I can wipe the toothpaste off the bathroom ceiling to get ready to list our house… yes! that’s a true story.

I can sit in the driveway with friends and enjoy the company of other humans… 6 feet apart of course!

I can support my husband in his new “head coaching” role as he spends 12+ hours a day on the phone doing radio interviews, talking with current players, recruits and interviewing for open positions.

I can hire a locksmith to come to our house midst lockdown to make new keys for all of our doors because I’ve misplaced ALL of them. #greatiming

I can order Chinese or Mexican takeout and add on the calories or cook my purple carrot meals and pretend I’m skinny!

I can feed my kids cereal 3x a day or try to make them eat a meat, fruit, and veggie at each meal.

I can be COURAGEOUS.

I don’t have to be perfect.

But I can … try again tomorrow and so can you. #behindmybrand 


Why makes this content so impactful

By sharing this content – I show my real, authentic, and imperfect self to my niche audience. I don’t try to hide the fact that I have my shit all together. But I do let them know that we can all be courageous everyday… no matter how small or big the obstacle is.

But the most important part is including my brand influence which is pulling from my layers and layers of pivots, life cycles, and experiences to empower others.

To recap

I believe the key to establishing a lasting business is being able to use your personal experiences to connect with others. 

And that’s what the core of my Stay in Your Lane Brand Method is built on. 

If you’d like the roadmap to discover the fortune (aka your influence!) that lies within your brand I’d be honored to help you leverage it to make your business more profitable faster.

Please visit stayinyourlanebrand.com where you can learn about the four steps and four products available to you on your journey!

Stay in Your Lane Brand Method
  • Pinterest
  • Facebook
  • Twitter
  • LinkedIn

BONUS! Enter your NAME + EMAIL below to download the S3 Caption Writing Framework for Connection Content for FREE!

  • Pinterest
  • Facebook
  • Twitter
  • LinkedIn

Another episode you may enjoy is “EP 24: HOW TO MARKET YOUR ONLINE BUSINESS DURING UNCERTAIN TIMES


Looking for other related content?

Search by the current stage of your brand + business in order to find more relative content to help you along with your journey.

hello!

I'm kristin

Because I continued to test ideas, take action on my restlessness, listen to my heart, and follow my passions instead of money, I’m here today to take the hard out of building a purpose-driven business.

brand strategy

How To Define Your Ideal Client

brand positioning

3 Steps To Create Strong Brand Positioning

sales strategy

4 Important Stages Of A Sales Funnel: What Are They?

content marketing

How To Insert Your Face On Instagram To Boost Engagement

trending:

business automation

12 Essential Business Tools You Need This Year

steal my roadmap!

Feeling stuck and off-course is so 2020. You have the capacity to do more. Take my hand, and let me lead you to your new purpose-driven business strategy.



Categories

Join us!

You want to ditch the hustle to do more purposeful work and impact those who you are meant to serve, but you’re feeling deserted and discouraged with trying to figure everything out on your own; therefore, you need to lean on others who’ve gone before you and follow their actionable steps to begin building your business from a place of rest.

GET INSTANT MEMBERSHIP ACCESS!

Get Access!

GET INSTANT ACCESS!

Not only does putting your face at the front of your brand give your buyers the validation they need to make a purchase, but when your face is used in your marketing, it creates more engagement. Inside this course, learn how to take Lifestyle Marketing Photos of yourself without hiring a professional photographer!

I help motivated women whose capacity extends beyond direct sales transition from feeling stuck and off-course to igniting their personal brand with an impactful brand strategy.

I believe your life experiences and layers of pivots help define what you stand for and lead you to a life with purpose.

Using my signature Business Building Roadmap, I help you define and market your unique brand strategy through consulting, courses, and a membership library.

hey there!

I'm kristin korn.
Your New Brand Strategist & Online Marketing Coach.

more about me

steal my roadmap!

Feeling stuck and off-course is so 2020. You have the capacity to do more. Take my hand, and let me lead you to your new purpose-driven business strategy.





Pin It on Pinterest

Share This

Wanna Share This?

Don't keep this all to yourself ... Share this post with your friends! :)