As a creative business owner, it's essential to always find ways to work smarter, not harder. Every bit of effort you...
Email Marketing Articles
7 Mistakes to Avoid When Planning Your Holiday Marketing Campaign
The holidays are a critical time for businesses. It’s the time of year when people are the most generous and most likely to spend money on things they wouldn’t normally buy. That’s why it’s so important to get your holiday marketing right. However, even with the best of intentions, many marketers end up making some fatal mistakes that cost them dearly in terms of sales and ROI. In this article, we’ll explore 7 of the most common mistakes marketers make when executing their holiday campaigns so that you can avoid them and make the most of this critical sales period.
How to Create a Winning Content Marketing Strategy To Improve Sales
The key to success is understanding how content marketing works and why it’s so important. Content marketing can be extremely effective in improving sales, but only if it’s done correctly. In this episode, we will look at how content marketing works and how you can use it to improve sales for your business starting TODAY!
The 6 Fundamentals of Digital Marketing and Why You Need It
Small businesses and solopreneurs always look for new and innovative ways to reach customers and grow their businesses. And digital marketing is one of the most effective tools for doing just that. What is digital marketing? In short, it is the use of digital channels to promote a business. This includes things like websites, social media, and email marketing. Digital marketing is more cost-effective than traditional marketing methods, and it provides better results. Additionally, digital marketing can help to increase brand awareness for your business. This blog article will explore what digital marketing is and why every business should be using it!
Ep 103: 6 Proven Ways To Increase Website Traffic
You spend a lot of time inside your blog and website to build sales pages and offers. But what are you doing to drive more traffic to your website? Inside this article, I share six innovative ways to increase website and blog traffic so you can increase leads and conversions.
Ep 96: Want to increase your email open rate? Here are four places to start.
If one marketing channel has remained a dominant constant for years, it’s email marketing. Email marketing remains a highly effective way to engage potential clients in 2021. By understanding and implementing these four email open rate tips, your email marketing will stay ambitious.
Ep 85: How To Use Blog Content To Create Sustainable Trust
If you are blogging, you know that it is an incredible lead-generating feature. So since you are taking the time to research, format, optimize for SEO and publish your blog articles every month, let’s make sure you are using and re-using this valuable content to the best of your ability to build trust with your readers.
Ep 60: The Simple Template For Writing Emails
Even after 30 years, email marketing remains the best way to attract and retain customers. It’s become a major part of my sales process over the last three years but just like every business, there are tips and tricks to make it work best. In this article, I break down my simple email template and the 4 rules for Writing Effective Email Marketing Content. When you can use email marketing and social media marketing together you’ll get the best return on your investment.
Ep 55: 7 Steps to Execute a Successful Holiday E-Commerce Strategy
Before we get into the different ways to add value for your customer throughout their sales process, you need to understand the difference between price and value.
One of Warren Buffett’s most famous quotes is, “Price is what you pay; value is what you get.”
Price is the amount of money your customer pays for a product.
Value is what your customer perceives the benefits of that product to be and the emotional connection he/she has to the product and the brand concerning the price.
Ep 50: The Simplistic 5 Step Sales Process To Running An Automated Business
Many people think you can make a few posts a week about your products to Instagram and Facebook and that sales magically drop into your bank account. But that’s not how running an online business works… and that’s precisely why I believe so many get frustrated when selling on social media or starting a new business. In this article, I’m laying out the sales process steps to follow as you move a customer through your sales funnel… to ultimately make your brand more profitable, faster. This is a must-listen for every business builder who wants more time away from their business!
Ep 14: The 5-Step Method For Building A Direct Sales Business On The Web
If there’s one business that’s easy to start and one you can make income right away with, it’s one in direct sales — having been a part of a few direct sales models in my day, I’ve seen marketing done well, while also done horribly wrong.
With over eight years of experience in this space, I’ve used a simple system to grow my business portfolio into a six-figure annual income while being a part of multiple direct sales companies.
Press play right now on Branding Bites Podcast Episode 14 as I share the first mistake I made in my direct sales business and my 5-Step Method For Building A Direct Sales Business On The Web. A proven way to attract new clients, create engagement, and grow your online sales… in less than 30 days!
Ep 7: The Real Reason People Unsubscribe From Your Emails
This week I cussed and eight people unsubscribed within one hour of pressing SEND on my weekly email.
My “get your shit together in 2020” campaign listed the five steps I recommended for your brand and business but after sending it several unsubscribed.