There’s no denying everyone is living in a bit of fear right now… with their health, their food supply, their mental well being, their family, kids schooling, all the things that usually don’t consume this much worry and brain space.
Besides the usual day to day life – we then have an online business to keep afloat.
Then the question you’re suddenly asking is…
“How do I market my online business and personal brand while being sensitive to the current environment?”
The way I see it people are either… pulling back most of their regular marketing so they don’t offend anyone or appear inconsiderate. They don’t want to appear as if they are trying to capitalize on a terrible situation.
While others are running their regular promotions, dropping new collections, and going on about their business as if the outside world is the same.
So which is the right way for you?
Well, I’m not here to tell you what to do. But I will tell you what I believe in and what I’m doing.
And that is I’m putting out the SAME marketing messages I was putting out before these uncertain times. I still show up every day as MYSELF on IG and FB Stories. I continue to record and publish a new podcast episode and show notes weekly on my blog. And I continue to use the same message targeting and content plan I was doing before.
I’m confident in my authentic approach to personal brand marketing and the Stay in Your Lane Brand Method I teach and use myself.
You see I don’t need to worry about changing algorithms to get my message seen. Or need to worry about adjusting my marketing message when uncertain times arise.
In all honesty, I don’t have the headspace to pivot my content daily.
So when I can use a content marketing method that grows my business no matter what is going on in the world… my sanity stays in check.
So here are a couple of key suggestions from my Stay in Your Lane Brand Method on how to market your online business during uncertain times.
My first suggestion is to always tell it like it is…
We need to cut the fluff marketing and focus on being real humans with real stories to tell.
Leading with a PERSONAL authentic brand is the backbone of what I teach.
If you ever want to meet new people, strengthen and scale your brand and business, you will need to get comfortable with who you are and letting other people into your world.
Your real world… not one that you imagined in your head as the perfect business owner that you THINK your audience will want to hear from.
But the one who can’t sleep, the one who struggles to make hard decisions, the one that will give their audience a REAL behind the scenes look inside your pivots, experiences, and journey.
A brand I follow and use for domestic floral delivery is called Farmgirl Flowers out of California. Due to the statewide shutdowns her business was deemed non-essential and had 24 hours to close her shop. She’s been so honest in her emails about not knowing what the future of her business looks like. But has been keeping her list up to date on how they are moving shop to other locations in order to save the business.
Knowing the ins and outs of her story makes me want to support that business even more.
The same goes for you.
Yes, your day to day may look different in the way you parent your kids and run your business from home during this time but tell the story!
When you can do this without using negative language and fear tactics you can bring a positive association to your brand.
My other suggestion is to continue to SERVE the problem of others.
No.. no you don’t.
They already know what they are using or doing now isn’t working. So don’t go online telling people they need more clients, need more income, should work less, or would be better offer with your product over xyz one.
People already know what THEY WANT without you telling them over and over again in your marketing what they should want.
Instead, showcase YOUR SOLUTION and the transformation you can give someone that may help people in their current situation.
Trust me, PEOPLE will thank you for your help!
Don’t look to convince but look to serve those who are out there right now searching for what you have to offer that will fix their problem.
So as I close out this episode…
Let me leave you with TWO thoughts.
People know that businesses and personal brands need to continue making money and yours is no different. Get clear on your strategy and stay in your lane.
I teach online business owners like yourself how to discover the fortune that lies hidden in their personal brand. Using this approach to brand-discovery one can turn their brand influence into content that creates deeper connections with their audience.
Most importantly – I empower women to use their voice, their experiences and their story to connect with their audience.
If you’d like my help please get started using the FOUR STEPS to my Stay in Your Lane Brand Method at stayinyourlanebrand.com.
Whether you are a full-time mom and wife, hold a part-time job, or run a full-time business already, this method will work for any woman to leverage their knowledge and make their brand more profitable, faster.
Again the direct URL to my Stay in Your Lane Brand Method is stayinyourlanebrand.com
Search by the current stage of your brand + business in order to find more relative content to help you along with your journey.
I help online business owners go from feeling stuck and stagnant to being in total control of how to generate high-quality leads and increase their sales conversions.
I believe the two keys to establishing a lasting business are (1) using your personal experiences to connect with others and (2) automating your sales process.
Whether you build a sales process yourself or have it done for you, I want you to have options available so you can take action today.
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