menu

the   BLOG

welcome to

Ep 28: The Exact Caption Writing Framework I Use To Attract My Niche

meet the blogger

The Exact Caption Writing Framework I Use To Attract My Niche
  • Pinterest
  • Facebook
  • Twitter
  • LinkedIn

Listen here

  • Pinterest
  • Facebook
  • Twitter
  • LinkedIn

Podcast Show Notes

I talk a lot about using your brand influence to make deeper connections with your audience.

What this means is that when you can pull from past experiences and lessons to share a belief or lesson inside your content – you are leveraging your brand influence to grow your relationship with your target audience.

Step one of my Stay in Your Lane Brand Method (below) teaches you how to pull out your influence using my brand-discovery technique…  but the next part is using this information and putting it into original content to grow your business.

This original content can be videos, social captions, emails, or blog entries.

But I believe to empower someone is to use your voice, your experiences, and your story to connect with your ideal client.

  • Pinterest
  • Facebook
  • Twitter
  • LinkedIn

Dig into your influence and beliefs

In the last Branding Bites Episode #27 I was asking one of my consulting client questions so I could dig into her influence and beliefs… and if you went back to the show notes to see my findings – you may be surprised by what I was able to collect in terms of her content marketing strategy.

Using her answers I plugged them into the Content Marketing Strategy I teach in step three and just like that – she now has a full plan in place on how to target the right message to attract and connect more of the right clients to her brand.

S3 Caption Writing Framework

So today I thought I would share with you one of the S3 caption writing frameworks that I use in the majority of my original content.  These are what I call Connection Content. The goal of this type of content is to share things that reinforce my identity and beliefs to build a deeper connection with my niche audience.

So, in short, it’s taking the beliefs I discover about myself from step one of my stay in your lane brand method and stating them in a video, podcast, or caption so I can attract the audience who also believes these same things… when I find that audience – I’ve attracted my niche. 

It’s the first stage of contact when I’m forming a relationship with a possible lead or client.

Three Things I include

So inside my connection content, there are THREE things I include:

1 – State A Reality Statement … which means – what’s going on that you want to talk about – bring up a real point that you want to address.

2 – Share A Brand Influence Moment … which means – what part of your past experiences or lessons can you bring into this content to show authenticity

3 – Shout Your Belief … which means –  what do you believe when it comes to speaking your thoughts on this point being stated that will reinforce your identity

Let me share an example

So I thought I would share with you a real example.

When I start the idea for my caption I choose one of the beliefs I want to talk about. So for this example, my belief is… “I believe we can all be courageous in our own way.”

Keeping that belief in mind … the topic I want to cover in this caption is that “I believe we can all be courageous – we don’t have to be perfect – and the real story needs to be told.

  • So my reality statement is that we can’t do it all
  • My brand influence moment will be the real imperfect experiences I’m going through now 
  • The belief I share is we can all be courageous and keep trying

So using my S3 Caption Writing Framework – my Connection Content goes like this:


You can’t do it all… I can’t do it all… but I can TRY my best and so can you!

I can show up in some way every day for my business whether it’s to batch writing without a bra on or get all dressed up for videos.

I can give my kids my undivided attention for at least 30 minutes a day or let them be on screens too much.

I can wipe the toothpaste off the bathroom ceiling to get ready to list our house… yes! that’s a true story.

I can sit in the driveway with friends and enjoy the company of other humans… 6 feet apart of course!

I can support my husband in his new “head coaching” role as he spends 12+ hours a day on the phone doing radio interviews, talking with current players, recruits and interviewing for open positions.

I can hire a locksmith to come to our house midst lockdown to make new keys for all of our doors because I’ve misplaced ALL of them. #greatiming

I can order Chinese or Mexican takeout and add on the calories or cook my purple carrot meals and pretend I’m skinny!

I can feed my kids cereal 3x a day or try to make them eat a meat, fruit, and veggie at each meal.

I can be COURAGEOUS.

I don’t have to be perfect.

But I can … try again tomorrow and so can you. #behindmybrand 


Why makes this content so impactful

By sharing this content – I show my real, authentic, and imperfect self to my niche audience. I don’t try to hide the fact that I have my shit all together. But I do let them know that we can all be courageous everyday… no matter how small or big the obstacle is.

But the most important part is including my brand influence which is pulling from my layers and layers of pivots, life cycles, and experiences to empower others.

To recap

I believe the key to establishing a lasting business is being able to use your personal experiences to connect with others. 

And that’s what the core of my Stay in Your Lane Brand Method is built on. 

If you’d like the roadmap to discover the fortune (aka your influence!) that lies within your brand I’d be honored to help you leverage it to make your business more profitable faster.

Please visit stayinyourlanebrand.com where you can learn about the four steps and four products available to you on your journey!

Stay in Your Lane Brand Method
  • Pinterest
  • Facebook
  • Twitter
  • LinkedIn

BONUS! Enter your NAME + EMAIL below to download the S3 Caption Writing Framework for Connection Content for FREE!

  • Pinterest
  • Facebook
  • Twitter
  • LinkedIn

Another episode you may enjoy is “EP 24: HOW TO MARKET YOUR ONLINE BUSINESS DURING UNCERTAIN TIMES


Looking for other related content?

Search by the current stage of your brand + business in order to find more relative content to help you along with your journey.

hey there!

I'm a serial entrepreneur who spends her time in creative flow as much as possible. I love cozy slippers, graphic tees, distressed denim, and cold margaritas on ice with salt. My purpose? To infuse faith and confidence into other women looking to build a brand-focused strategic online marketing plan. I believe our purpose in life is to share our brand influence to serve and empower others.

I'm kristin korn

need help?

listen here

TOP CATEGORIES

by Kristin Korn

HEALTH + Wellness

I'm putting my money towards more products that come from nature which nourishes, protects, and heals the body. 

branding bites

Catch up on my latest podcast episodes as I dish out bite-sized branding and business nuggets. 

fashion + style

My life is designed to offer me freedoms and my wardrobe is no exception. Follow me as I share my fun finds from my favorite shops.

travel

Take me to the desert or the Caribbean. Learn about my top vacation stays and experiences.

CONTENT, START, STRENGTHEN, VISIBILITY

leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

hey there!

meet the blogger

I’m Kristin Korn and I help women discover their brand influence to monetize their brand.


I help females who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business. I believe the key to establishing a lasting business is being able to use your personal experiences to connect with others. Using my Stay in Your Lane Brand Method, I offer women a roadmap to discover the fortune (influence!) that lies within their brand and leverage it to make their business more profitable faster.

Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team, attending sporting events here in Cape Girardeau, Missouri... or traveling to warmer weather!

ways to work together...

membership

just what I need!

Stop talking about this is the year you take your business to the next level and do it! This online library is loaded with creatives and content guidance to expand your digital reach to attract new clients.

design

START HERE!

Lacking a consistent visible presence with a cohesive aesthetic? Meaning, does your content visually look out of whack? Not giving the best first impression? For brand elements, logos, and more...

on-demand

let me start here!

You know that online education can make an impact on your business, and you've come to me for my best advice on leveraging your knowledge to create content or a digital product? You got it! Start here.

Could your direct sales business use more...

leads, engagement, and online sales?

Yes! I need THIS!

download my

Direct Sales Guide to Selling on the Web

Pin It on Pinterest

Share This

Wanna Share This?

Don't keep this all to yourself ... Share this post with your friends! :)