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Ep 52: From Idea To Launch: The Inner Workings Of A New Passion Business With Tara Tonsetic

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Podcast Show Notes

So if you were tuning in regularly a couple of weeks ago in Episode 50, I shared The Simplistic 5 Step Sales Process To Running An Automated Business and how, by using this system, you can automate most of your customer interactions from prospecting to selling to nurturing.

When most of my clients start working me, they can’t initially wrap their heads around how all the parts will fit and need direction on pulling it all together.

They come to me with thoughts about business ideas and a digital product, and then we sort everything out after that. 

They have the idea – and I have the tools and methods to bring it to life.
And that’s what happened when Tara Tonsetic set up a brand discovery call with me a couple of months ago.

Why Tara reached out to me to help her with her business idea

Listen to Tara’s answer on the PODCAST HERE!

And she is in direct sales as well – so I love that she’s expanding her income sources. You can do both. It’s not one or the other.

Tara’s biggest problem when thinking of launching her business herself

Listen to Tara’s answer on the PODCAST HERE!

who Tara determined her core Ideal Client to be and the products she created to solve their #1 problem

After we had a couple of live calls, we were able to nail down the problem she wanted to solve, and that was helping busy gals find reliable and creative simplified solutions to celebrate others.

Listen to Tara’s answer on the PODCAST HERE!

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The Simplistic 5 Step Sales Process To Running An Automated Business

So keeping The Simplistic 5 Step Sales Process in mind as I discussed in episode 50, here’s what the inner workings of Tara’s business looks like…

1 – Content Marketing

Step one is content marketing – where you use specific original content to reach your niche audience at their respective buying levels.

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And there’s a specific technique I teach about how to do this.

Listen to how Tara is starting to create content for her blog, social feeds, and email using this method – on the PODCAST HERE!

2 – Lead Magnet

Step 2 is the lead magnet … in exchange for a reader’s email address, you offer an article or service.

You are usually solving your niche audience’s #1 problem with this lead magnet. This lead magnet then converts a reader into a warm prospect who is more apt to purchase your paid products.

Listen to what Tara chose for her lead magnet and how she decided on it – on the PODCAST HERE!

Ep 44: 5 Ways To Make Sure Your Lead Magnet Isn’t A Big Fail

3 – Email List

Step 3 is the email list. Tara didn’t have an existing list before we started working together… And we’ve set up a ton of great automations and grown her list pretty quickly after launching her business. Almost 100 subscribers in her first month!

Listen to what Tara’s experience has been like and what her email automation looks like – on the PODCAST HERE!

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The Email Marketing and CRM tool I use is Active Campaign. CLICK HERE to start your free trial.

4 – Paid Product

This leads us right into step 4 of the sales process, and that’s paid products.

So the way we set up Tara’s value ladder was we started by introducing her audience to her lead magnet.  Then brought them in her sales funnel where we introduced them to her digital shindig kits, which are a one-off digital product, and then her Greeting card club membership, which is step 5 of the sales process… Going up the ladder. 

5 – Membership

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If you are inspired to set up your new business or give your current business the platform and sales process it deserves, I invite you to set up a complimentary 15-min brand discovery call just how Tara did – simply go to to fill out the application.

To close out this episode I want to leave you with this quote from Jon Gordon…

“Greatness isn’t achieved by worrying what everyone thinks of you. Don’t look outside. The praise, criticism, expectations; it’s all just noise. Look inside to your heart and soul and do your thing. Do it with love and create greatness from the inside out.”

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Using my Stay in Your Lane Brand Method, I offer women a roadmap to monetize their influence. Using a simplistic sales process we develop brand-focused strategic online marketing plans to make their brand more profitable faster.

Other episodes you may enjoy is “EP 45: 4 SOCIAL MEDIA MISTAKES YOU ARE MAKING


Ep 27: How Pinterest Marketing Can Be Your Biggest Lead Generator

Since I share awe-inspiring resources and must-have products for business builders like you who want to streamline their business – my content may contain affiliate links for products I use and love. If you take action (i.e. subscribe, make a purchase) after clicking one of these links, I’ll earn margarita-money which I promise to drink responsibly after creating more helpful content like this. All kidding aside, it’s my responsibility to let you know that an income (however small or large it may be) is made from recommending products I love, use and share with other awesome people like yourself. With your support, I’m able to commit time to this blog and to each of you on your journey!

by Kristin Korn


hey there!

meet the blogger

I’m Kristin Korn and I help women build brand-focused strategic online marketing plans.

I help women who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business.

I believe the key to establishing a lasting business is to use your personal experiences to connect with others.

Within my Stay in Your Lane Brand Method, I offer women a course roadmap to discover, monetize, promote, and expand their influence.

Would you prefer 1:1 guidance to bring your business idea to life and scale?

CORE Brand Marketing Group connects women with the consulting, creative, and coaching help they need. 

Using our CORE Simplistic Sales System, we not only bring your brand to life with gorgeous assets but generate consistent, qualified leads for your business.

Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team, or attending our kids' sporting events here in Cape Girardeau, Missouri... or traveling to warmer weather!

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