Digital Marketing For Small Business Articles

How to Quickly Brainstorm Blog Post Ideas When You Feel Stuck

Listen here Listen herePodcast Show NotesWhy does my business need a blog?How often to post new contentWhat are the types of blog articles?Here is A complete list of 16 blog content types:How can I make sure my blog content is engaging?5 Ways to Brainstorm Blog Post...

The Beginner’s Guide to SEO Copywriting

Listen here Podcast Show Notes If you're just getting started with SEO copywriting, then this blog article is a great place to start. Search engine optimization is a critical part of any online marketing strategy, and as a solopreneur, you can't afford to miss out on...

Why Building a Brand is Important For Your Small Business

Listen here Podcast Show Notes As a small business owner, you may be wondering why building a brand is important. After all, isn't it enough to simply have a great product or service? The answer is no. In today's competitive marketplace, it's more important than ever...

5 Reasons Your Small Business Needs A Blog

Listen here Podcast Show Notes As any solopreneur knows, there are a million little things to do in a day--which is why content marketing is often pushed to the back burner. You’d rather get on a sales call or prospect a cold lead than write online. But here's the...

7 Mistakes to Avoid When Planning Your Holiday Marketing Campaign

The holidays are a critical time for businesses. It’s the time of year when people are the most generous and most likely to spend money on things they wouldn’t normally buy. That’s why it’s so important to get your holiday marketing right. However, even with the best of intentions, many marketers end up making some fatal mistakes that cost them dearly in terms of sales and ROI. In this article, we’ll explore 7 of the most common mistakes marketers make when executing their holiday campaigns so that you can avoid them and make the most of this critical sales period.

Sales vs Marketing: Which One Should You Focus On?

In the world of creative entrepreneurship, one question often looms large: should you focus on sales or marketing? As...

How to Create a Winning Content Marketing Strategy To Improve Sales

The key to success is understanding how content marketing works and why it’s so important. Content marketing can be extremely effective in improving sales, but only if it’s done correctly. In this episode, we will look at how content marketing works and how you can use it to improve sales for your business starting TODAY!

How to Increase Engagement on Instagram Using Branding Photos

Social Media Marketing, Brand Identity, Digital Marketing For Small Business, Instagram Marketing

Getting more brand engagement is a want of every business owner I work with. They don’t want to waste their time on social media if their content goes unnoticed. And in my experience… using my face in my visuals and my story in my copywriting deepens connections and boosts conversions more than any other strategy. Inside this article, I share five straightforward ways to show your face on Instagram to boost your brand engagement. And yes, even if you are uncomfortable showing your face on Instagram, these tips will work for you!

Ep 96: Want to increase your email open rate? Here are four places to start.

Email Marketing

If one marketing channel has remained a dominant constant for years, it’s email marketing. Email marketing remains a highly effective way to engage potential clients in 2021. By understanding and implementing these four email open rate tips, your email marketing will stay ambitious.

Ep 95: The Simple Instagram Hashtag Formula for Beginners

Digital Marketing For Small Business, Instagram Marketing

Hashtags on Instagram remain one of the best free tools to get immediate eyes on your post. And when used correctly for your content can increase viewers on your post by 30-80%. Even as a hashtag beginner you can get your content in front of an audience who are already actively looking for posts like yours. Inside this article, I share my 3 Part Instagram Hashtag Formula for Beginners to help you get more eyes on your posts.

Ep 92: 4 Important Stages Of A Sales Funnel: What Are They?

Digital Marketing For Small Business

There is so much chatter around sales funnels, sales stages, and strategies. I get it, it can be overly confusing even to someone who deals with marketing every day to keep the lingo all straight. In this article, I will share what the SALES FUNNEL for a potential client can look like if you follow my method. There are several generic methods online if you do a simple google search but I think you’ll find mine to be super useful and simple.

Ep 88: What Colors To Wear To Immediately Boost Productivity

Brand Identity, Digital Marketing For Small Business, Entrepreneur Tips, Social Media Marketing

With content marketing and lead generation being a huge part of your business, you are consumed with video marketing and on-camera shots. One forgotten piece to this puzzle is what to wear to not only give yourself a boost of productivity but to appear friendly and approachable to your audience. Inside this article, I investigate the 6 Colors To Wear To Immediately Boost Productivity. By understanding COLOR more in-depth, you can kickstart your motivation and be more efficient as you work from home on projects, calls, content, and courses.

Ep 87: 12 Essential Business Tools You Need This Year

Digital Marketing For Small Business, Small Business Automation, Time Management For Entrepreneurs

With so many ways to automate, streamline, and outsource the process of building and growing your business, how do you know which business tools to use? With over 20 years of experience in the online selling space, I’ve used multiple software and business tools. In this article, I share the Top 12 business tools you need this year to run your business more efficiently.

Lead Magnet Funnel: Why You Need One and How to Use Them

Branding Bites Podcast, Digital Marketing For Small Business, Small Business Automation

Is connecting with the right target audience and delivering valuable content a struggle for you? If you answered yes, you are not alone. It’s the single biggest problem for most business owners – how to land and keep new leads coming in.

In this episode, I share a proven, dependable, and profitable way to harness the power of lead magnets in your business.

Not only do lead magnets build a strong email list, help to grow your following, lift your authority and qualify your leads, but they allow you to scale your revenue.

So, before you even ask – yes, you need a lead magnet, and here’s why and how to use one.

Ep 85: How To Use Blog Content To Create Sustainable Trust

Blog Marketing, Digital Marketing For Small Business, Email Marketing, Pinterest Marketing, Social Media Marketing

If you are blogging, you know that it is an incredible lead-generating feature. So since you are taking the time to research, format, optimize for SEO and publish your blog articles every month, let’s make sure you are using and re-using this valuable content to the best of your ability to build trust with your readers.

Ep 84: 3 Impactful Tasks You Need To Automate

Digital Marketing For Small Business, Time Management For Entrepreneurs

As an online business owner, you find yourself busy day in and day out. Between promoting your business on social media, communicating with current customers, and trying your best to gain new ones – It’s a lot to do as a solopreneur.

So what if there was a way to take the tasks you find yourself repeating day in and day out and start automating them?

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