Digital Marketing For Small Business Articles

Ep 115: How to Build a Brand on Instagram in 2022

Listen here Podcast Show Notes As the platform changes, so have the Instagram algorithm signals. The changes have impacted how you see posts, who sees your posts, and what content gets more exposure on Instagram. It's essential to know the latest indicators to get...

Ep 114: The Best Marketing Tools to Build Your Brand Online This Year

Listen here Podcast Show Notes We live in a world where more and more people are starting their own businesses, but building a brand can be difficult. There are so many tools out there that will help you get started with various aspects of your social media...

Ep 113: How to Keep Your Website Traffic Growing

Listen here Podcast Show Notes Are you still struggling to increase your website traffic? Your business might be at a standstill when it comes to attracting new customers, and that's not where you want to be. It's time for a change! But how do you maintain and grow...

5 Social Media Captions You Should Avoid

Social media is a powerful marketing tool that can be used to build brand awareness, social reach, and customer loyalty. But with social media being such an integral part of our lives, it's important to know how to use social media for your business or personal brand...

The 6 Fundamentals of Digital Marketing and Why You Need It

Small businesses and solopreneurs always look for new and innovative ways to reach customers and grow their businesses. And digital marketing is one of the most effective tools for doing just that. What is digital marketing? In short, it is the use of digital channels to promote a business. This includes things like websites, social media, and email marketing. Digital marketing is more cost-effective than traditional marketing methods, and it provides better results. Additionally, digital marketing can help to increase brand awareness for your business. This blog article will explore what digital marketing is and why every business should be using it!

Your Step by Step Guide To Building A Website

As a solopreneur, you know that having an online presence is essential to reach new customers and grow your brand. But how do you create a website that will engage your audience and help you achieve your business goals? In this article, I will walk you through the entire process, from choosing a domain name to designing and launching your site. Plus, I’ll give you tips on how to make sure your website is optimized for search engines and mobile devices.

Ep 122: 7 Instagram Content Ideas To Boost Engagement

Instagram can be a great platform for businesses and individuals to share photos and videos with their followers, but it’s important to post fresh and interesting content regularly to keep followers engaged.

If you’re like most small business owners, you’re always looking for new and innovative ways to boost engagement on Instagram. But what happens when you run out of ideas on what to post? Here are 7 Instagram content ideas that your followers will love!

Ep 55: 7 Steps to Execute a Successful Holiday E-Commerce Strategy

Digital Marketing For Small Business, Email Marketing, Social Media Marketing

Before we get into the different ways to add value for your customer throughout their sales process, you need to understand the difference between price and value.

One of Warren Buffett’s most famous quotes is, “Price is what you pay; value is what you get.”

Price is the amount of money your customer pays for a product.

Value is what your customer perceives the benefits of that product to be and the emotional connection he/she has to the product and the brand concerning the price.

Ep 54: How To Add Value To Your Sales Process

Digital Marketing For Small Business

Before we get into the different ways to add value for your customer throughout their sales process, you need to understand the difference between price and value.

One of Warren Buffett’s most famous quotes is, “Price is what you pay; value is what you get.”

Price is the amount of money your customer pays for a product.

Value is what your customer perceives the benefits of that product to be and the emotional connection he/she has to the product and the brand concerning the price.

Ep 53: 6 Ways Better Message Targeting Could Boost Your Business

Blog Marketing, Social Media Marketing

With the number of people online every day, you have potential buyers out there right now searching for your product offer.

You have a more significant opportunity to reach your audience online than ever before.

But without the correct message targeting every time you share content, you could be losing clients.

Ep 52: From Idea To Launch: The Inner Workings Of A New Passion Business With Tara Tonsetic

Digital Marketing For Small Business, Small Business Automation

When most of my clients start working me, they can’t initially wrap their heads around how all the parts of The Simplistic 5 Step Sales Process will fit and need direction on pulling it all together.

They come to me with thoughts about business ideas and a digital product, and then we sort everything out after that.

They have the idea – and I have the tools and methods to bring it to life.

Ep 51: How To Set Up Your Instagram Brand Profile For Growth

Digital Marketing For Small Business, Instagram Marketing, Social Media Marketing

Being it’s my passion to help women monetize their knowledge, which I call brand influence, today I want to jump into the signs to look for that it’s time for you to start your passion business.

And by passion business I mean relying on the intersect of your passions, skills, and interest… many times I refer to that as your superpower as mentioned in Episode 18.

Your superpower is the result of your layers and layers of pivots, life cycles, and experiences that have led you to where you are right now.

Ep 50: The Simplistic 5 Step Sales Process To Running An Automated Business

Digital Marketing For Small Business, Email Marketing, Small Business Automation

Many people think you can make a few posts a week about your products to Instagram and Facebook and that sales magically drop into your bank account. But that’s not how running an online business works… and that’s precisely why I believe so many get frustrated when selling on social media or starting a new business. In this article, I’m laying out the sales process steps to follow as you move a customer through your sales funnel… to ultimately make your brand more profitable, faster. This is a must-listen for every business builder who wants more time away from their business!

Ep 49: 4 Signs That It’s Time To Start Your Passion Business With Daniele Mineck

Brand Strategy, Digital Marketing For Small Business

Being it’s my passion to help women monetize their knowledge, which I call brand influence, today I want to jump into the signs to look for that it’s time for you to start your passion business.

And by passion business I mean relying on the intersect of your passions, skills, and interest… many times I refer to that as your superpower as mentioned in Episode 18.

Your superpower is the result of your layers and layers of pivots, life cycles, and experiences that have led you to where you are right now.

Ep 47: The Only Way Direct Sales Reps Can Withstand A Company Pivot

Brand Strategy, Digital Marketing For Small Business

So many times clients who are in direct sales will come to me tripped up being able to tie together who they are as a mom, business builder, and a direct sales rep.

They understand that personal branding is important to their success but they struggle with how to promote a personal brand – themselves! – and not a company.

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