When I reflect on my own journey of how I’ve used and reacted to social media I always come back to the idea that many see success on social media as having high engagement ratings.
* We seek validation that what we are doing is making an impact.
* That the time we are spending on writing captions and blog posts and podcasts is worth it.
* That someone out there is paying attention to our message.
Press play on this episode where I share with you what I’m doing instead of seeking validation through likes, comments, and follower count. It may just change the way you look and feel about content for good.
Ok so you start a business you have a product or collection of products to sell and you start marketing all of them to everyone in your timeline right? I mean success will come faster if you offer a range of services… the more the merrier.
Because after all… if you just chose to market ONE THING how will you ever get enough customers?
Boy oh boy was this was one area in my business that I missed the mark on big time in the beginning.
Alright, so there’s an old saying that goes along the lines that if you do not have a brand, you have a commodity.
First let’s start off by explaining what commodities are. Commodities are interchangeable goods. And yes I was raised a farm girl so here me out on this one….
Everyone seems to want to get their hands on the magic trick that will take their account from 2k to 10k followers overnight. But today, I want to give you my thoughts on this whole follower obsession and show you why engagement should be your top priority over follower count.
In order to gain the trust of your readers, prospects or buyers you must not overlook creating CONSISTENCY in your brand identity and I’m going to tell you exactly WHY. Yes, everyone can do this and I will show you HOW. Questions So let me ask you a few questions and bank the answers in […]
Posting times do matter. In fact, posting times are crucial because it’s all about visibility. You want your target members to find you on Instagram when they are available. You want them to see your brand when they are actively checking out their Instagram updates. When you know that you make more sales or be […]
You probably heard the phrase “It’s a marathon, not a sprint” applied to a wide range of situations. Anything that requires some sort of long-term commitment and devotion to excellence and quality over time is a fair game, as far as the saying is concerned… and the same goes for how to create growth on […]
As 2018 comes to a close, “year in review” features across various social media platforms are becoming incredibly popular, including Instagram. I mean who doesn’t wanna see what their Instagram top 9 posts were over the last 52 weeks? I sure do! If you’ve spent any time on Instagram over the last week, you’ve likely […]
Selfies are everywhere. Over 1,000 of them get posted to Instagram every 10 seconds, with billions a year uploaded to Google. But what if you aren’t particularly good at them? And because nailing the perfect selfie isn’t easy … it’s about the right combination of light, angle, setting, and photo filters I’ve rounded up tips from Rodan + Fields staff members […]
I help females who want a strategic online marketing plan go from feeling stuck and stagnant to having a confident, brand-focused business. I believe the key to establishing a lasting business is being able to use your personal experiences to connect with others. Using my Stay in Your Lane Brand Method, I offer women a roadmap to discover the fortune (influence!) that lies within their brand and leverage it to make their business more profitable faster.
Most weekdays, you'll find me in (intentional) creative-mode working from my home office… but evenings are reserved for playing with my kiddos and sipping margaritas with friends. As a coach's wife, most weekends are spent cheering on my husband's basketball team, attending sporting events here in Cape Girardeau, Missouri... or traveling to warmer weather!
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