how to scale a small business

Set Up To scale

A hub dedicated to providing small business owners with practical, insightful, and valuable content.

With over 20 years of entrepreneurial experience and successful partnerships with more than 80 brands, Kristin Korn is here to guide you on your path to strategic growth. Learn how to set up your business for scalable success with the right systems and expert insights.
Ep 127: The 4 Essential Components of a Brand Strategy Roadmap

Ep 127: The 4 Essential Components of a Brand Strategy Roadmap

As a solopreneur, you know that branding and marketing are essential to growing your business. But with so many different moving parts, it can be hard to know where to start. That is where a brand strategy roadmap comes in. At CORE Brand Marketing Group, we’ve developed a 4-phase version called the Digital Branding Roadmap™, which we use with each client to guide them through each step of the branding and marketing process. We help them create a solid and distinctive online brand that will make them stand out from the crowd and attract more clients. Let’s dive into each one in a little more detail.

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Ep 126: The 5 Most Common Reasons Solopreneur Businesses Fail

Ep 126: The 5 Most Common Reasons Solopreneur Businesses Fail

Starting a business is hard work. It’s even harder when you’re doing it alone. Unfortunately, many solopreneur businesses fail within the first few years. This can be due to various reasons, but most often, it’s because of one (or more) of the following five mistakes. In this blog article, we’ll look at each of these mistakes and provide tips on avoiding them. So if you’re thinking about starting your own business, make sure you read this post! Especially #1 – MARKETING FOR A SMALL BUSINESS!

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The 6 Fundamentals of Digital Marketing and Why You Need It

The 6 Fundamentals of Digital Marketing and Why You Need It

Small businesses and solopreneurs always look for new and innovative ways to reach customers and grow their businesses. And digital marketing is one of the most effective tools for doing just that. What is digital marketing? In short, it is the use of digital channels to promote a business. This includes things like websites, social media, and email marketing. Digital marketing is more cost-effective than traditional marketing methods, and it provides better results. Additionally, digital marketing can help to increase brand awareness for your business. This blog article will explore what digital marketing is and why every business should be using it!

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Your Step by Step Guide To Building A Website

Your Step by Step Guide To Building A Website

As a solopreneur, you know that having an online presence is essential to reach new customers and grow your brand. But how do you create a website that will engage your audience and help you achieve your business goals? In this article, I will walk you through the entire process, from choosing a domain name to designing and launching your site. Plus, I’ll give you tips on how to make sure your website is optimized for search engines and mobile devices.

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Ep 123: 8 Visual Branding Elements Your Brand Needs To Stand Out

Ep 123: 8 Visual Branding Elements Your Brand Needs To Stand Out

What is your brand missing to STAND OUT? Creating a brand for your business can be a difficult task. There are many things to consider, from the name and logo to the colors and fonts you use to the marketing plan you implement. But one of the most important aspects of branding is creating a visual identity that stands out from the competition. In this article, we will discuss eight elements that are essential for creating a visually appealing brand. If you want your business to stand out, make sure you implement these tips!

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Ep 122: 7 Instagram Content Ideas To Boost Engagement

Ep 122: 7 Instagram Content Ideas To Boost Engagement

Instagram can be a great platform for businesses and individuals to share photos and videos with their followers, but it’s important to post fresh and interesting content regularly to keep followers engaged.

If you’re like most small business owners, you’re always looking for new and innovative ways to boost engagement on Instagram. But what happens when you run out of ideas on what to post? Here are 7 Instagram content ideas that your followers will love!

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Ep 121: The Top 5 Rules for Social Media Marketing

Ep 121: The Top 5 Rules for Social Media Marketing

There’s no denying it: in order to be successful, your small business needs a strong online presence. But how can you make sure that your brand is seen by more people? But with so many online distractions, it can be tough to get your message heard or know a tried and true way to get more visibility for your brand online. Having a well-oiled marketing machine is essential for any business looking to grow. In this article, we will discuss three ways that you can achieve more brand awareness. 

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Ep 120: 3 Ways to Get Your Brand in Front of More People Online

Ep 120: 3 Ways to Get Your Brand in Front of More People Online

There’s no denying it: in order to be successful, your small business needs a strong online presence. But how can you make sure that your brand is seen by more people? But with so many online distractions, it can be tough to get your message heard or know a tried and true way to get more visibility for your brand online. Having a well-oiled marketing machine is essential for any business looking to grow. In this article, we will discuss three ways that you can achieve more brand awareness. 

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Ep 119: 5 Reasons You Can’t Afford to Ignore Personal Branding

Ep 119: 5 Reasons You Can’t Afford to Ignore Personal Branding

Are you a small business owner who’s been thinking about personal branding but hasn’t taken the plunge? Do you think the investment isn’t worth it? When it comes to building your business, you can’t afford to ignore personal branding. Besides other reasons, it helps you stand out from the competition and connect with your target audience. Inside this article, I share 5 Reasons You Can’t Afford to Ignore Personal Branding and how to get started building your brand.

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Ep 118: Why Digital Marketing is Important for Your Personal Brand

Ep 118: Why Digital Marketing is Important for Your Personal Brand

As a personal brand, you know that it’s important to be where your audience is. And for many people, that means being online. In fact, digital marketing is now the most efficient and effective way to reach your target market. So if you’re not yet using digital marketing tactics to promote your personal brand, you’re missing out. Inside this article, I share four reasons why digital marketing is so important for personal branding.

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Ep 117: How To Overcome Limiting Beliefs Once And For All

Ep 117: How To Overcome Limiting Beliefs Once And For All

When it comes to starting a business or even taking the time to build a brand correctly, there are many excuses that you tell yourself as to why you can’t do it.

The truth is that no one knows how to do something until they’ve done it. When it comes to starting a business or even taking the time to build a brand correctly, there are many excuses that you tell yourself as to why you can’t do it. All these excuses will hold you back from what you’re capable of achieving in life if only you were willing to take action.

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